Pay Per Click Services in Sydney, Australia- Sigmainfotech

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Pay Per Click (PPC)
By
Sigma InfoTech
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What is it??

• PPC stands for Pay Per Click, which is also known
  as Cost Per Click (CPC) and is used to direct
  traffic to websites.
• In this, advertisers have to pay to the
  publishers whenever their ads are clicked.
• Commonly, PPC ads are displayed on the search
  engine result pages (SERPs).

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Why Advertise?

• For tangible results in real-time.
• Pay only for performance.
• To generate hot leads.
• To increase ROI.

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Create an effective campaign

• Four steps to be followed
• Website analysis
• Keyword Research
• Campaign structure
• Campaign management

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Website Analysis

• Before starting a PPC campaign, website analysis
  is the most crucial part to make sure that your
  website does not have any issues like
• Navigation Problem
• Irrelevant Content
• Slow Loading Page

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Keyword Research

• This is another important asset for a PPC
  campaign.
• There are five match types of Keyword Research
• Broad Match
• Broad Match Modifier
• Exact Match
• Phrase Match
• Negative Keywords

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• Keywords Type

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Campaign structure
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Protocols for Ads

• Headlines 25 characters
• Description 35 Characters
• 2nd Description 35 Characters
• Display URL 25 Characters
• Destination URL 1024 Characters

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Campaign management

• Campaign Management is always important for any
  ad campaign. Regular tracking of you campaign
  lets you
• Reduce your cost-per-click.
• Produce value leads for less money.
• Raise your quality score.
• Get more return on investment.

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Contact Us

• Website
• www.sigmainfotech.com.au
• Visit Us at
• 1.03, 29-31 Lexington Drive
• Norwest Business Park
• Bella Vista NSW 2153
• Phone
• 1300 78 20 23