Business Branding is of Utmost Importance - PowerPoint PPT Presentation

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Business Branding is of Utmost Importance

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In the following section, we shall look closely at what is a branding, why is it important, and what strategies the organization need to adopt to give a boost to its business branding. – PowerPoint PPT presentation

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Updated: 16 December 2013
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Title: Business Branding is of Utmost Importance


1
Business Branding is of Utmost Importance
2
  • In this age of fast changing consumer preferences
    and intense competitive rivalry, it has become
    imperative for organizations to work on enhancing
    their business branding.
  • A brand gives your product or services a
    recognized and consistent character, which goes a
    long way in generating customer loyalty.
  • In this age of internet and instant
    gratification, it is the brand power that usually
    separates a successful organization from an
    unsuccessful one.
  • In the following section, we shall look closely
    at what is a branding, why is it important, and
    what strategies the organization need to adopt to
    give a boost to its business branding.

3
What is Branding?
  • Branding refers to the process of using certain
    images or logos to identify an organization and
    its product or services. For example,
    organizations like Coca-Cola, General Electric,
    or Nike have certain recognizable logos that make
    them easily identifiable. 
  • Branding is of utmost important, as it serves as
    a strong communicator to the target audience that
    the offerings of the company are the only things
    that can meet and even exceed their expectations.
  • Branding is one of the strongest sources of
    gaining competitive advantage, as it increases
    sales by making the product or service most
    visible and wanted in a crowded market.

4
Why is Branding Important?
  • Branding plays an important part in generation of
    customer loyalty, which eventually leads to
    growth in revenue and profit for the business.
  • In todays fast-paced world of smart phones, easy
    net accessibility and social media platforms,
    organizations not paying attention to their
    business branding have little chance of survival.
  • Branding is important to raise the power and
    status of your offerings. Branding induces
    familiarity, which leads to repeat customer
    purchases. People will impulsively buy your
    products or services, if a favorable image of
    your product or service is already present in
    their subconscious mind.

5
Branding Strategies
  • Different branding strategies are followed by
    different organizations. Firms choose a branding
    and marketing strategy they think will most suit
    their needs.
  • A company can work towards augmenting its brand
    identity by creating a unique logo, slogan, name,
    and signage associated with its product or
    services.
  • This is the age of digitalization and
    organizations can take advantage of expertise of
    a quality digital firm to create a unique logo,
    name, or signage for their business.
  • Dream Wall is an organization that uses advanced
    digital creative imaging technology to produce
    high resolution wall/window prints.
  • This firm, with its state-of-the-art equipment
    and hi-tech printers, can produce absolute
    dazzling images that can go a long way in
    enhancing your brand image and your overall
    revenue generation.

6
Removable Wall Decals
  • These wall decals, which are easy to apply as
    well as remove, have changed the entire concept
    of decorating your walls.
  • These wall decals, as the name suggests, are
    removable, reusable, as well as repositionable.
    They make stylish décor simple and convenient.
  • High-quality decals are good business branding
    tools. You can also consult a good digital
    imaging firm for a wall decal that bears the
    picture, image, or logo of your organization and
    its offerings.

7
Article Released By
  • DreamWall.com
  • 5134 Pearlman Way San Diego Ca. 92130 Ph
    858-775-6672 Email info_at_dream-wall.com Website
    http//www.dream-wall.com/
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