Independent Research Firm Recognizes The Planet Group as a Strong Performer for its Partner Relationship Management (PRM) Platform

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Independent Research Firm Recognizes The Planet
Group as a Strong Performer for its Partner
Relationship Management (PRM) Platform
1888 Press Release - Breaking news - The Planet
Group given highest scores among all reviewed
vendors for four categories. Independent
Research Firm's Partner Relationship Management
(PRM) Platforms Report As channel professionals
look to manage partner ecosystems of increasing
complexity, it is clear that legacy PRM solutions
have become outdated and no longer capable of
delivering the required level of service. Fresh
approaches to partner performance management are
evolving and it is vital that the new breed of
PRM Platforms keep pace with these ever changing
requirements. The Planet Group was among the
select companies that Forrester Research Inc
invited to participate in its November 2013
report, "The Forrester Wave Partner Relationship
Management (PRM) Platforms, Q4 2013". In this
evaluation, The Planet Group was cited as a
strong performer, and given the highest scores
among all reviewed vendors for four categories
Lead Management, MDF/Co-Op Management, Partner
System of Record and Financial and Partner
Program Management.
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A Strong Performer
Forrester Research Inc scored The Planet Group
highest of all reviewed vendors in the current
offering category. Its Channel-on-Demand PRM
Portal was described as leveraging a "deeply
modular, scalable and robust architecture" and
its "unparalleled partner marketing program
execution and creative services" were also cited.
In addition, The Planet Group was one of a few
mentioned vendors that worked hard to surpass the
market share leaders, having a PRM product that
was cited as harboring "more native
functionality, superior user interfaces and
usability". Defining Next Generation PRM
Solutions Katherine Laveau, CEO of The Planet
Group, commented "With the results of the
Forrester Wave evaluation placing The Planet
Group as one of the Strong Performers for its
Partner Relationship Management (PRM) Platform, I
believe this is proof that we are truly defining
Next Generation PRM solutions". Visit
www.the-planet-group.com to register for your
copy of this report and to find out more about
The Planet Group's Channel-on-Demand - Next
Generation PRM ENDS For more information please
contact Mandy Hughes e mhughes ( _at_ )
the-planet-group dot com t 44(0) 1491 639850 w
www.the-planet-group.com