The Indian Savory Snacks Market: What Consumers Eat and Why?

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The Indian Savory Snacks Market What Consumers
Eat and Why?
One-Stop Shop for Business Information
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Summary
This report provides the results for the Savory
Snacks market in India from Canadeans unique,
highly detailed study of consumers Consumer
Packaged Goods (CPG) consumption habits, and
forms part of an overall series covering all CPG
product markets. Its coverage includes, but is
not limited to, consumption behaviors, the extent
to which consumer trends influence their
consumption, the value of the market these trends
influence, and brand and private label choices.
Much of this information can also be analyzed by
specific consumer groups, providing hard and fast
data on consumers and markets at the product
category level. 
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Introduction and Landscape Why was the report
written? Marketers in the Savory Snacks market
face a major challenge. Understanding market size
and segmentation is valuable, but the key to
effective targeting is knowing just how valuable
specific consumer groups are, and being able to
quantify the impact of consumer trends. This data
report solves these problems by providing
survey-based data on consumer trends and consumer
groups, and market data that shows the exact size
of consumer groups, how much of the Savory Snacks
market they account for, and which consumer
trends drive their behavior.
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What is the current market landscape and what is
changing? As India undergoes rapid development
and population dynamics start to take effect,
being able to capitalize early on the new
emerging consumer behaviors will be fundamental
to future growth. This is particularly important
in Savory Snacks, which contains relatively new
markets in the country such as Popcorn, Potato
Chips, and Pretzels. This makes early
identification of the consumer groups and trends
driving market behavior essential.
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What are the key drivers behind recent market
changes? Consumers uptake of products and the
influence of consumer trends are fundamental
causes of change in markets making knowing what
these trends are and the extent of their
influence crucial. The survey-based data provided
in this report examines over 20 consumer trends
that affect the market and examines the share of
consumption across 26 consumer groups. This data
provides a detailed insight into exactly who the
consumer is and just how much impact the latest
consumer trends are having. What makes this
report unique and essential to read? The data
provided is unique in the market as it tracks
consumer behavior through to its actual value
impact on a product market. This provides readers
with a unique data analysis of the market,
allowing marketing tactics and strategy to be
updated in line with the very latest consumer
behaviors. 
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• Key Features and Benefits
• Consumer data, based upon proprietary surveys
  and then consumer group tracking and modeling for
  the following specific categories
  Ethnic/Traditional Snacks, Meat Snacks, Nuts
  Seeds, Popcorn, Potato Chips, Pretzels, and
  Processed Snacks.
• Detailed consumer segmentation covering over 26
  consumer groups, 20 consumer trends, and
  consumption frequency for each product category.
• Consumer penetration for brands and private
  labels, based upon the original survey and then
  subsequent consumer tracking and modeling. 

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Table of Contents

1. Introduction
2. Methodology
3. Consumer Segmentation, Group Value and Trend
   Influence
4. Consumption Analysis
5. Brand vs. Private Label Uptake
6. The Share of Consumers Influenced by Trends
7. Consumption Impact Market Valuation
8. Appendix

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• The UK Savory Snacks Market What Consumers Eat
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