Tips to Create Lead Capture Landing Page for your Advertising Campaign

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Tips to Create Lead Capture Landing Page for your
Advertising Campaign

• by http//www.ppcadsmanagement.com

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Landing Page
Landing page is responsible to turn traffic into
conversions. It should be appealing enough so
that it insist your visitors to take desired
actions. Dont use homepage as your landing page
until it is designed with an objective to
generate leads. Landing page should be created
with an intention to enhance your conversion
rates. It is the ultimate destination of your
marketing campaign so make sure it results in
engagement and actions.
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Landing Page Design Tips
Keep It Simple
Try to keep the design simple. Make sure each and
every element of your page contributes towards
your goal. It should be a combination of relevant
text, images and prominent call to action.
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Write an Effective Headline
Headline is the first thing that grasps visitors
attention at a first glance. Try to make it
engaging and appealing so that it insist your
visitors to go through your copy. Use lth1gt tag
for your headline and lth2gt and lth3gt tags for sub
headlines.
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Write Quality Content
Content is always considered to be the king so
try to deliver relevant content on your page. Use
strong words to get more qualified leads. Quality
Score is considered to be one of the relevant
metrics of AdWords campaign. It measures the
relevance between your ad copy and your landing
page so make sure the content on your landing
page is selling the same thing as your ad copy.
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Add Videos and Images
Along with relevant content add videos and
images. Research states that videos and images
are much more effective than thousands of words.
So grasp this opportunity and put a well produced
video within your page that converts.
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Add Testimonial
It is necessary to gain trust of your visitors.
This can be achieved by adding selected product
reviews and testimonial on your landing page.
This helps to influence visitors to carry out
actions.
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Include Call to Action
Place prominent call to action which will helps
you to achieve your goals. It should be simple
and always be placed above the fold so that it is
clearly visible to your visitors.
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Add Lead Capture Form
Dont irritates your visitors by adding lengthy
form rather create a simple form and ask for the
data which is necessary for you and your sales
team. Also stay away from confidential
information. For any professional guidance,
please click here.
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