Why pay per click marketing is becoming popular

1
Why pay per click marketing is becoming popular
2

• Pay per call is the marketing method based on the
  compensation and pricing model since they have to
  pay only when the visitor does a certain action
  that it is being desired by advertisers or if
  they can complete the purchase. Both the
  publishers and businesses have the problems that
  most of their visitors do not convert into
  customers.
•  
• Pay per call is the model based on the same
  system like the pay per click. It helps the
  advertisers to charge their customers according
  to each lead or each call made because of their
  advertisement. Publisher and advertiser get the
  commission for the phone calls that are being
  received because of a certain advertisement.

3

• Some people may confuse the click to call and pay
  per call system. Pay per call is the technology
  used to bridge the gap found between the offline
  and online services. The click to call service
  lets the users to click on a certain link or
  button at once in order to speak with the
  representative of the customer. The call can be
  done over the VOIP while the customer may require
  getting immediate call back by giving his number.
  The best part about the click to call service is
  that the owner of the company may monitor how
  many visitors who call the company after visiting
  their websites.
•  
• The pay per call software is not restricted only
  to the local advertisers. The owner of the search
  engines may allow the advertisers who sell
  internationally to create the ads that target
  only the local telephone numbers. Even if the pay
  per call system is still new, it is expected to
  grow at high speed.

4
http//myphonesite.com/
5

• Another option that people are trying to use in
  addition of pay per call networks is pay per
  install. This is the commission that it is given
  to the advertisers when someone uses free
  application. The users will be prompted to decide
  if they want to install such software. The pay
  per install is one of the methods used for pay
  per action marketing. From its inception, pay per
  click had been touted like the conversion
  enhancer or the affiliated programs. It has more
  than 800 leads for the affiliates and many large
  networks are incorporating such network into
  their services.

6
(No Transcript)
7

• It is hard to determine the cost benefit for each
  call made since the duration fee may vary and
  every call will not always lead to the sales.
  The companies are also facing the problems of
  dealing with the incoming calls because of
  limited staff. This is why many people are opting
  to provide the best jobs to work from home. With
  some companies, the call staffs are commissioned
  and they may have to handle other duties. The
  business that wants to start with pay per call
  service, it has to expand the office space and to
  train their staffs into the pay per sales calls.
  However, the first concern of the business is to
  know how much they can benefit from this service
  to recover the money they invest in to the
  equipments, space and personnel.