HARD BALL FIVE KILLER STRATEGIES FOR TROUNCING THE COMPETITION

1
HARD BALL FIVE KILLER STRATEGIES FOR TROUNCING
THE COMPETITION

• By George Stalk, Jr. Rob Lachenauer
• Presented by
• Mike Justice
• Michael Bench

2
Hardball Manifesto
Relearn the fundamental behaviors of winning

• Focus relentlessly on competitive advantage
• Strive for extreme competitive advantage
• Avoid attacking directly
• Exploit peoples will to win
• Know the caution zone

3
The 5 Strategies
Deploy these in bursts of ruthless intensity

• Devastate rivals profit sanctuaries
• Plagiarize with pride
• Deceive the competition
• Unleash massive and overwhelming force
• Raise competitors costs

4
Hardball State of Mind

• It isnt about the moves you make, its about
  the attitude you bring to them.
• Ask Questions
• How tough are you on yourself?
• Do you demand the truth?
• Do you look without flinching at problems in your
  own company?
• Dissatisfied with the status quo?

Do you have what it takes to play HARDBALL?