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Chapter 9: Branding, Packaging and Other Product Features - PowerPoint PPT Presentation

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Title:

Chapter 9: Branding, Packaging and Other Product Features

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branding is the process of a company or product name acquiring meaning over time; ... as to their products or services; thus, Roots is a brand, as is Avril Lavigne ... – PowerPoint PPT presentation

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Date added: 29 June 2009
Slides: 15
Added by: Username withheld or not provided
Learn more at: http://highered.mcgraw-hill.com
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