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Chapter 9: Branding, Packaging and Other Product Features - PowerPoint PPT Presentation

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Chapter 9: Branding, Packaging and Other Product Features

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branding is the process of a company or product name acquiring meaning over time; ... as to their products or services; thus, Roots is a brand, as is Avril Lavigne ... – PowerPoint PPT presentation

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Provided by: McGrawHill235
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