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India a dynamic

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Title: India a dynamic


1
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2
Indian Telecom Scene-Current
  • India a dynamic vibrant economy - about 7
    to 8 GDP growth
  • Tele density Risen from less than 2 in 2000 to
    more than 9.0 by June2005
  • Total subscribers base in India has crossed 100
    million by the end of June05.
  • Wireless has overtaken Wire line - in line with
    global trend.
  • Target of 250 million by the end of 2007

3
Private sector participation
  • Till 1992-93 the services sector was with the
    government Department of Telecom
  • First time private sector was invited to provide
    value added services in the four metro cities in
    India
  • First telecom policy was announced in
    1994(NTP94) inviting private sector to provide
    telecom services both value added basic
    services to supplement the efforts of the Govt.
    in all India
  • The policy was modified in 1999, NTP99.
  • The Govt has already started the process of
    preparing the new policy called New Telecom
    Policy05.
  • From 1992-93, till today the private sector has
    participated in the development of telecom
    services to a very large extent.

4
Private sector participation
  • The private sector has responded extensively to
    the opportunity
  • providing all types of services.
  • about 2 million subscribers are being added every
    month and the private sector is contributing to a
    large extent.
  • tariffs have come down drastically
  • competition has led to improvement in the QOS
  • new technologies and new services are being
    added.
  • private sector now has very important role to
    play in
  • provision of telecom services,
  • in bridging the Digital divide,
  • in providing the Broad band services,
  • in the ICT development

5
Reliance Infocomm
  • Reliance leading private sector company.
  • Started telecom services in 1995-96 providing
    mobile services in 7 service areas, using GSM
    technology.
  • Got licences for providing the basic services in
    2001, using CDMA technology in all India basis.
  • Commercial services started in May2003 and with
    in a year of its operations became the largest
    mobile operator in the country having more than
    20 share of the market.
  • Integrated service provider providing all types
    of voice and data services.
  • In a period of about two years has a subscriber
    base of more than 12 million.

6
Reliance Infocomm
  • Reliance Infocomm
  • has more than 80,000 RKMs of OFC laid,
  • has presence in 2000 towns in the country
  • plans to cover 5000 towns in the next few months
  • plans to cover more than 400,000 villages out of
    600,000 villages in the country
  • has contributed in achieving tele density targets
    ahead of time
  • has contributed in bringing tariffs down

7
BBC Consumer Focus
8
BBC Consumer Focus
9
Broadband Center Applications for Retail
Consumers
10
BBC Consumer Focus
11
BBC Consumer Focus
12
BBC Consumer Focus
13
BBC Consumer Focus
14
R World a thousand opportunities
Aaj R World me kya dekhenge aap?
15
RWorld-Movie Zone movie promotions
  • Unique, interactive Bollywood blockbuster promos
  • First attempt in the history of marketing
    Bollywood movies.
  • Contests Polls that are hugely popular.- gifts
    from FMCGs.
  • Whole range of content Trailer videos,
    Wallpapers, Story, Cast etc.
  • Very popular among RIM subscribers.

16
R World-News-Business News
  • News on RWorld
  • Headlines detailed news
  • Across General, Sports, Showbiz, Business,
  • Includes Cricket scores, Celebrity profiles,
    reviews, market news.
  • Ticker constantly displays headlines
  • Updated every 15 minutes
  • content from the best sources in India
  • View in English 7 Indian languages (adding 4
    more soon)
  • Video News
  • Complete telecast as seen on TV of AajTak, CNBC,
    NDTV 24X7, India TV.
  • Updated every hour.
  • Streaming video 30 mins (3rd country in the
    world to offer this).
  • Adding more regional national news programs soon

CONFIDENTIAL
17
Cricket
  • Covers Intl matches - Indian team is playing and
    other major matches.
  • Provides over by over updates of scores
  • Most used application on Cricket days
  • 6 million hits on an average on a Cricket Day

18
R World-Messaging-EMail
  • Fully functional access to POP3 mail accounts
  • Read, Compose, Reply, Forward, Delete mails.
  • Sort and search mails on the handset.
  • User can also use Email through WAP, SMS.
  •  Predefined Email Accounts
  • 1. VSNL
  • 2.     Satyam
  • 3.     Indiatimes
  • 4.     Powersurfer
  • 5.     Dishnet
  • 6.     Mantra
  • User defined Email accounts Enter email id,
    password, POP3 server, POP3 port
  • Other messaging applications Email Access, Voice
    Mail, Call Completion, SMS

19
..and many more
R Bill
Exam Results
  • Video popular, differentiator app.
  • FindAFriend Dating
  • Surf Surprisingly heavy usage.
  • Classifieds Yellow pages Jobs etc.
  • Others WomensWorld, KidzWorld, Tools (e.g.Bus
    Routes, mCoupons, Dictionary, Info Book).

Games
Ringtones
Airline
20
Developing applications
  • Content development essential.
  • DADP programme in Reliance Infocomm.
  • Large number of applications of R-World developed
    under this programme.
  • Opportunity for young developers.

21
Suggestions
  • Spectrum policy
  • appropriate spectrum assignment
  • No fee for Wifi, WiMax frequencies.
  • Find new bands
  • New initiatives

22
  • THANKYOU
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