PayPerClick PPC - PowerPoint PPT Presentation

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PayPerClick PPC

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... bids against its competitors for their adverts to appear as high as possible on ... requested more information or bought something having clicked on a PPC advert ... – PowerPoint PPT presentation

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Title: PayPerClick PPC


1
Pay-Per-Click (PPC)
2
What does it mean for your business?
3
PPC is when a company bids against its
competitors for their adverts to appear as high
as possible on search engine results
4
The brilliance and simplicity of PPC is that
advertisers only pay when their adverts are
clicked-on by web-users
5
Using simple tracking methods, it is possible to
quantify how many of those web-users requested
more information or bought something having
clicked on a PPC advert
6
Unlike any other form of marketing, it means when
using PPC, advertisers can accurately calculate
how much it costs to attract a prospect or to
make a sale
7
It is therefore no surprise that a greater
proportion of marketing budgets are rapidly being
diverted in this direction
8
Where do PPC ads appear?
9
Paid-For listings (pay when someone clicks)
Free listings (hard to influence)
10
Ads can also appear on topical websites
11
Why should you trust us to help grow your
business?
  • We are part of NBV Group who perform this
    critical function for Microsoft as well as a
    number of PLCs...and we use their PPC team!
  • Every PPC campaign is unique to the individual
    company.
  • If you are unsure or apprehensive of PPC, we can
    offer a months trial allowing you complete peace
    of mind with NO obligation.
  • Dedicated support - we do the work whilst you see
    the results.

12
Summary
  • Target prospective customers at a time they are
    actively searching for the products/services you
    provide.
  • Minuscule investment compared to traditional
    forms of marketing such as magazine advertising.
  • Cap your spending per-day and per-month at any
    level.
  • Conversion rates can be measured enabling you to
    make sure PPC is helping you make a profit.
  • PPC can be implemented almost immediately giving
    you a unique tailor-made form of advertising.

13
Services and Costs
  • 20 keywords 175 one-off setup 175 per month
  • 40 keywords 250 one-off setup 250
    per month
  • 75 keywords 350 one-off setup 350
    per month
  • 100 keywords 450 one-off setup 450
    per month
  • 100 keywords 550 one-off setup 550
    per month
  • Prices based on 6 month contract.
  • Discounted rate available for extended 12 month
    contract.
  • EOE. Subject to our standard terms of business
    and VAT.
  • 1 month trial available on request.

14
The Coffees on Us
  • Get in touch with us and well put the kettle on.
    To find out more about how new2marketing can help
    you achieve your marketing goals, please
    contact Jonathan on 0845 123 2900or
    jripley_at_nbv-group.com.
  • NBV Group26 Curtain RoadLondon EC2A 3NY

15
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