Sharjah 2020 Vision Plan

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Sharjah 2020 Vision Plan

• Hooshang Amirahmadi, Ph.D.
• Professor, Rutgers University, New Jersey, USA
• Planning Public Policy
• Presented to His Highness Sheikh Dr. Sultan bin
  Mohammed Al-Qassimi
• 3 June 2003

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Presentation Overview

• Introduction
• Purpose of the Vision 2020 Plan
• Methodology of Vision Planning
• Phases of Vision Planning
• Phase I Present State of Sharjah
• Marketing Package
• Phase II Sharjahs Challenges
• Challenge Report
• Phase III Vision Planning
• Sharjah 2020 Vision Plan
• Plan Development
• Plan Evaluation
• Educational Workshops
• Getting Started

3
Introduction

• The purpose of the proposed project is to
  develop a Vision 2020 Plan for the Emirate of
  Sharjah under the patronage of His Highness
  Sheikh Dr. Sultan bin Mohammed Al-Qassimi, Member
  of the Supreme Council of the UAE, and the Ruler
  of Sharjah.
• The proposed Vision 2020 Plan will function as a
  road map to help His Highness lead Sharjah in
  accordance with a vision that will combine His
  wishes for Sharjah, the Emirates capacities, and
  the possibilities offered by the new country.
• The proposed Vision 2020 Plan will improve
  Sharjahs stature as a regional magnet, enhance
  the quality of life for Sharjahs residents,
  increase Sharjahs competitive advantages, and
  assist its planned regional and global
  integration.
• The Plan preparation will go through three (3)
  phases 1) Present State of Sharjah 2) Sharjahs
  Challenges and 3) Vision Planning. The products
  will include a Marketing Package, a Challenge
  Report, and a Vision 2020 Plan for Sharjah.
• This proposal excludes the implementation phase
  of the Vision 2020 Plan, but it provides the
  benchmarks and guidelines for implementation.
  During this phase, the experts behind this
  proposal could act as consultants if His Highness
  so desires.

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Purpose of the Vision 2020 Plan

• No Country Has Developed without a Vision and a
  Plan.
• The purpose of the Vision 2020 Plan for Sharjah
  is
• To assist with strategic thinking and maintaining
  it through strategic management
• To aid the leadership in designing the future and
  meeting challenges innovatively
• To cope with the turbulence of a modern world
  where uncertainty is the norm
• To ensure sustainability and consistency in
  implementation
• To prevent fragmented and conflicting decision
  making
• To meet the rising expectations of Sharjahs
  residents
• To advance development planning and strategic
  management
• To develop a unique Sharjah brand and showcase
  its competitive advantages

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Methodology of Vision Planning

• Vision Planning involves five (5) steps
• Step 1 Pre-planning Studies
• Investigation of Existing Situation
• Identification of Gaps Challenges
• Step 2 Creation of Strategic Vision
• Design of a desired future for Sharjah
• Map of a competitive position for Sharjah
• Inventory of goals to be achieved
• Step 3 Evaluation of Vision Statement
• Identification of critical issues (challenges)
• Decomposition of issues into activity areas
  (themes)
• Selection of actionable themes and possible ways
  forward

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Methodology of Vision Planning contd.

• Step 4 Restatement of Vision
• Modification of vision to confirm evaluation
  results
• Application of the criteria for a challenging
  vision
• Step 5 Backward Deployment
• Decomposition of vision into actionable projects
• Establishment of implementation benchmarks
• Institutionalization of strategic management

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Vision Planning Phases

• Phase I Present State of Sharjah
• Achievement Highlights
• Marketing Package (Public)
• Phase II Sharjahs Challenges
• Existing Gaps
• Future Vision
• Challenge Report (Private)
• Phase III Vision Planning
• Plan Development
• Plan Evaluation
• Educational Workshops
• Vision 2020 Plan (Semi-Private)

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Phase I Present State of Sharjah

• Purpose
• Highlight Sharjahs tremendous achievements in
  the last two decades and identify critical issues
• Activities
• Identify progresses made and issues present in
  the areas of
• Culture Recreation
• Education Human Development
• Industry Services
• Urban and Community Development
• Product
• Marketing Package, which can be used to further
  attract
• Tourists Cultural Groups
• Students, Faculty Researchers
• Global Regional Investors
• Local Population and Prospective Residents

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Marketing Package

• Objective
• Promote a unique Sharjah brand and showcase
  its competitive advantages
• Contents
• Marketing Package will consist of
• Marketing Plan
• Identity System Guidelines (Logo, Color
  Schemes, etc.)
• Naming System Guidelines
• Wayfinding System Guidelines
• Internationalization Standards
• Slogan or Motto
• Website Portal
• Promotional Brochures or Fact Sheets
• Promotional Video
• Television Commercial
• Print Advertisements

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Phase II Sharjahs Challenges

• Purpose
• Identify areas needing additional development
  with a view to
• Integrating Sharjahs many achievements
• Strengthening Sharjahs sense of community
• Distinguishing Sharjahs unique identity
• Activities
• Undertake the following activities
• Capacity Constraint Analysis
• Competitive Advantage Analysis
• Futuristic Predictive Analysis
• Product
• Sharjahs Challenge Report, which will include
  the major gaps and challenges the Emirate is
  facing in order to further and sustain its
  development.

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Challenge Report

• Objective
• Review successful development in Sharjah and
  identify areas for improvement.
• Contents
• Challenge Report consists of four (4) sections
• Gaps Inconsistencies Analysis
• Capacity Constraints Analysis
• Competitive Advantages Analysis
• Futuristic Predictive Analysis

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Phase III Vision Planning

• Purpose
• Design a road map, which Sharjah needs in
  order to navigate toward a more prosperous
  future.
• Activities
• Undertake activities related to the following
  tasks
• Plan Development
• Plan Evaluation
• Workshop Planning
• Product
• Sharjahs Vision 2020 Plan. It depicts the
  future developed image of Sharjah, and provides
  the systematic path for arriving at that stage.

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Sharjah 2020 Vision Plan

• Objective
• Formulate strategies, guidelines, and programs
  for different stages of Sharjahs long-term
  development process.
• Contents
• Vision 2020 Plan includes
• The future of Sharjah in the region and beyond
• Long-term vision of Sharjahs development
• Strategic goals to achieve the vision
• Objectives of different stages of development
• Medium-term plan and programs
• Short-term plan and programs
• Stage-wise evaluation plan
• Requirements for achieving the planned vision

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Plan Development

• Sharjah 2020 Vision Plan will be conceptualized
  at three (3) scales
• National
• Regional
• Global
• Each with four (4) dimensions
• Economic
• Social/Cultural
• Institutional
• Spatial and physical
• And each from three (3) perspectives
• Macro, involving Scenario Building Selection
• Meso, involving Strategy Development
• Micro, involving Policy Formulation

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Vision Planning Model of Scenario Building
Global Development Perspective
National Capabilities Constraints
Scenarios for Sharjahs Role Place in
the Region Beyond
Social Cultural Development Images
Scenarios For Economic Develop- ment
National Values Principles
REGIONAL
NATIONAL
GLOBAL
Spatial Development Images
National Needs Demands
Political Development Images
National Trends Patterns of Development
Regional Development Perspective
NATIONAL
SECTORAL / SPATIAL
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Vision Planning Model of Development Scenarios
Alternative Paths of National Development
Role Place in the World
Global Integration
Regional Integration
National Isolation

• Export promotion
• Free trade policy/privatization
• Reliance on world markets
• Joint foreign investments
• Multi-sectoral development
• (comparative competitive)
• Technological alliances

Economic Development Framework

• Selective trade policy
• Reliance on regional markets
• Regional economic cooperation
• Targeted sectoral development
• Regional infrastructure
• Mixed-sectoral development
• (comparative competitive)

• Import substitution
• Economic protectionism
• Strategic self-sufficiency
• Reliance on domestic market
• Local resource dependency
• Mono-sectoral development
• (comparative advantage)

• Globalism
• Modernization
• Mass culture

Tradition Modernity

• Nationalism
• Localism
• Traditionalism

• Regionalism
• Nationalism
• Culturalism

• Government as coordinator
• Decentralization
• Private Sector as leader

State People

• Government as controller
• Centralization
• Private Sector as follower

• Government as leader
• Controlled decentralization
• Private Sector as actor

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Vision Planning Model of Goal, Strategy,
Objective and Policy Formulation
Social Culturall
Economic
Spatial
Political
Prosperity Unity
Growth Competitiveness
Maximization of National Interest
Public Participation
Integration of Space
Goal
Social Strategies
Economic Strategies
Spatial Strategies
Political Strategies
Strategy
Spatial Objectives
Social Objectives
Economic Objectives
Political Objectives
Objective
Social Policies
Economic Policies
Spatial Policies
Political Policies
Policy
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Plan Evaluation

• Sharjah 2020 Vision Plan will be evaluated
• Internally by the expert team and the Government
  of Sharjah
• Externally by an independent team of consultants
• Using qualitative and quantitative criteria
  developed within the Plan, including
• His Highness Preferences Values
• Established Goals Objectives
• Public Expectations
• Internal Participation
• Situational Comparison

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Educational Workshops

• After the Plan is finalized and submitted to His
  Highness, the expert team will organize a series
  of workshops designed to
• Facilitate a better understanding of the Plan
• Expand internal planning capabilities
• Encourage locals to take ownership of the Vision
• Ensure proper plan implementation

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Getting Started

• Should His Highness wish to use Vision Planning
  to ready Sharjah for a more competitive future,
  these issues need to be immediately addressed
• Time Management (CPM)
• Internal Preparation Summary
• Team Demographic Summary
• Budget Summary
• Logistics Summary

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Internal Preparation Summary

• His Highness will need to
• Communicate his approval of the project to those
  people and organizations that he deems necessary.
• Designate a government office to take ownership
  of the project, preferably within his own office.
• Appoint an official to serve as his
  representative for the project and to work with
  the Project Director.
• Project Director will need to
• Appoint two (2) Project Coordinators to operate
  from Sharjah and New York City.
• Retain expert consultants for the project.
• Prepare administrative protocol and information
  technology for the project.
• Develop project orientation material, including
  an orientation to Sharjah.
• Outline planning tasks, schedule milestones, and
  assign activities to consultants.

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Team Demographic Summary

• The consulting team will represent a balanced
  mix of individuals from
• Academic and professional planning communities.
• Middle Eastern and Western educational and
  training backgrounds.
• Traditional and modern belief systems.
• Different areas of specialization with experience
  in diverse cultural settings.
• Key areas of specialization include
• Territorial Sectoral Planning
• Strategy Policy Development
• Vision Building Strategic Management
• Forecasting Statistical Analysis
• Geographic Information Systems
• System Structure Analysis
• Global Regional Studies
• Competitive Comparative Analysis
• Marketing Brand Strategy

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Budget Summary

• The estimated cost of Sharjah 2020 Vision Plan
  is US 1,895,000. This figure comprises
• Consulting Fees US 1,270,000 equivalent to US
  60 per hour
• Includes salaries for 10 full-time consultants
  and U.S. Govt. taxes (20)
• Out-of-Pocket Expenses US 530,000
• Includes expenses for per diems, airfare, hotels,
  and transportation
• Overhead US 85,000
• Includes expenses for specialized equipment,
  office space, communications, etc.
• Miscellaneous US 10,000
• The details of the budget are included in the
  presentation booklet.

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Logistics Summary

• Start Date . As soon as August 2003
• Timeline . Twelve (12) months
• Location . Sharjah, UAE and New York
  City, USA
• Reporting .. Monthly Quarterly (for His
  Highness)
• Director .. One (1), Hooshang
  Amirahmadi, Ph.D.
• Coordinators Two (2), Sharjah and USA
• Delivery . Formal presentation to His
  Highness in Sharjah
• Retainer . Twenty-five percent (25) of
  total budget
• Expenses Reimbursed as incurred and per
  invoice
• Consulting Fees . Paid monthly to Project
  Director per his report
• The logistics details are included in the
  presentation booklet.

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Conclusion

• We thank His Highness for the opportunity to
  share our approach to helping Sharjah envision
  its future.
• Dr. Amirahmadi can be contacted at
• Professor Dr. Hooshang Amirahmadi
• Edward J. Bloustein School of Planning Public
  Policy
• Rutgers, State University of New Jersey
• 33 Livingston Campus, Suite 302
• New Brunswick, NJ 08901 USA
• Mobile [phone]
• Facsimile 001.609.279.9889
• Email amirahma_at_rci.rutgers.edu