West Indies Yacht Club Resort - PowerPoint PPT Presentation

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West Indies Yacht Club Resort

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An authority figure always present on the resort to motivate employees ... Resort and Head Quarters. Regular meetings to discuss progress, concerns and promotions ... – PowerPoint PPT presentation

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Provided by: carletonu
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Tags: club | indies | resort | west | yacht

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Title: West Indies Yacht Club Resort


1
West Indies Yacht Club Resort
Jaime Almond Mimi Venekeo Julia Korpacheva
2
Situational Overview
  • Vacation resort in the highly competitive Virgin
    Islands
  • Head office located in Chicago, IL
  • Competitive advantage largest boat fleet
  • Staff comprised of local employees and expatriate
    management
  • Difficulties in cross-cultural communications
    have caused strained business performance

3
Symptoms of the Problem
  • High levels of expatriate management turnover
  • Guest complaints have tripled
  • Increased level of tension between expatriate and
    local staff members

4
Overriding Issue
  • The WIYCR is experiencing Cultural Myopia within
    the organization.

5
External Analysis
6
Internal Analysis
7
BVI Culture-Hofstedes Model
8
7d Model
9
7d Model- Continued
10
Alterative Solutions
  • Replace the existing team and management with
    locals
  • Replace the existing team and management with
    expatriates
  • Implement performance reviews and reward
    accordingly
  • Change the organizational mindset create a new
    organizational culture

11
Implementation
  • Step 1 Building Strong Leadership
  • Step 2 Communication Building Trust
  • Step 3 Improving the Team
  • Step 4 Effective Performance Measures

12
Implementation
  • Step 1 Building Strong Leadership
  • An authority figure always present on the resort
    to motivate employees
  • Managers to delegate tasks and set goals

13
Implementation
  • Step 2 Communication Building Trust
  • Managers and Employees
  • Managers should have cultural training
  • Mix private and business lives (formal meetings
    informal gatherings)
  • Resort and Head Quarters
  • Regular meetings to discuss progress, concerns
    and promotions

14
Implementation
  • Step 3 Improving the Team
  • Retrain employees in groups
  • Hands-on approach
  • Implement job rotation
  • Increase Job satisfaction

15
Implementation
  • Step 4 Effective Performance Measures
  • Motivation Pay for performance and collective
    rewards
  • Have informal reviews group meetings
  • Emphasize on win-win relationships

16
Wrap Up
  • By improving the organizational culture, the West
    Indies Yacht Club Resort can now focus on their
    core competencies and work to regain their
    industry leader status.

17
THANK YOU!!!
  • Questions??
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