A Survey of the Mexican Business Environment


1
A Survey of the Mexican Business Environment

• Dante Di Gregorio
• Anderson School of Management UNM
• January 2009

2
Mexico Myths

• Not a significant market other than basic
  goods
• Continuous economic crises no stability
• The peso is worthless inflation is rampant
• Technological backwardness
• Industry is dominated by USled maquiladoras
• Mexican culture is not conducive to business
• Corruption
• Land of mañana

3
Myth Mexico is too poor to be a significant
market for anything but basic goods

• Reality
• Mexico is a middleincome country
• GDP/capita 12177 or 7830 GNI Atlas method
  2005
• Comparable with Russia Chile Malaysia
• Double the GNI/capita of Brazil Thailand or
  Serbia
• US GDP/GNI per capita 43968 / 44710
• China GDP/GNI per capita 4644 / 2000
• 2nd most important metropolitan market for
  highend luxury goods in the Americas Mexico
  City
• 2nd largest market for US exports Mex China
  Japan

4
Myth Mexico has constant economic crises the
peso is worthless inflation is high

• Reality
• Cycle of econ. crises 1976 1982 198687 1994
  broken in 2000 and 2006
• Avoided contagion from emerging market crises
  e.g. Southeast Asia Argentina
• Peso stronger more stable than US for most
  of the last decade
• Inflation

5
Myth Mexican industry is technologically
backward and dominated by USled maquilas

• Reality
• Technologicallyadvanced engineering production
  capabilities
• Approximately 100 Mexican companies with greater
  than US1B/year revenue
• An emerging entrepreneurial culture
• Dominant role of maquiladoras limited to border

6
Myth Mexican culture is not conducive to
businesscorruption land of mañana

• Reality
• Carlos Fuentes
• The Mexican mañana does not mean putting things
  off till the morrow. It means not letting the
  future intrude on the sacred completeness of
  today.
• Comparatively moderate levels of corruption
  largely limited to government
• Workforce is young and ambitious with strong
  technical skills and work ethic
• Important to recognize the distinction between
  social culture and business culture

7
10Minute Economic History of Mexico
8
PreColumbian Era to the Revolution

• Mexico City focal point of civilization
• 1500100K inhabitants 30M in Mexico
• Architecture irrigation engineering writing
• Feudal system caciques and tribute
• 15201810 Spanish imperialist economy
• Emergence of la raza
• 18101910 Incomplete independence
• Spanish control displaced but feudal system
  remained caudillos

9
The Revolution and the Institutionalized
Revolution

• 1910Diaz regime ousted
• Zapata Villa Carranza Obregon
• The revolution never ended but was
  institutionalized PRI
• Economic system inspired by the revolution but
  patterned after colonialism
• Unequal development closed economy
• Poor separation of firm state

10
The Technocrats and The Crisis

• Pattern of sexenio crises 19761994
• administering the abundance
• Technocrat Presidents
• De la Madrid and the lost decade 1980s
• Salinas de Gortari renewed hope shattered
  dreams and the errors of December 1994
• Zedillo weak but transformational sexenio

11
Economic Reforms 19802000

• Monetary Fiscal Policy
• Inflation reached 100 now under 5
• Balanced budgets
• Deregulation Privatization
• Privatization of banks rail telcom industry
• FDI franchise laws increased transparency
• Trade Liberalization Export Orientation
• GATT max tariffs from 100 to 20
• NAFTA most tariffs eliminated by 2003

12
The Mexican Business Environment in the new
Millennium
13
New Millenium A New Mexico?

• Political change
• 2000 elections Vicente Fox PAN
• Political pluralism Political Gridlock
• PAN Presidency
• PRI Senate and Chamber of Deputies
• PRD Governorships Mayor of Mexico City
• 2006 elections Felipe Calderon PAN
• AMLO Andres Manuel Lopez Obrador factor
• New Federalism
• Increasing importance of states municipios

14
Recent Economic Performance Reasons for Renewed
Optimism

• Consistent economic growth 19952000
• Change in GDP under Zedillo
• 1995 6.2
• 1996 5.1
• 1997 6.8
• 1998 4.9
• 1999 3.9
• 2000 6.6

• Stagnation under PAN 20002006
• Change in GDP under Fox/Calderon
• 2001 0.2
• 2002 0.8
• 2003 1.4
• 2004 4.2
• 2005 2.8
• 2006 4.8
• 2007 3.3

15
Lingering PessimismLimits to Development

• Economic Political Social Issues
• So far from God so close to the US
• Dependence on oil maquiladoras exports
• Inequal living standards poverty stagnant real
  wages
• Drugs
• Immigration the loss of human capital
• The Natural Environment Water
• Indigenous issues Chiapas
• Legal tax labor reforms
• Deregulation telecommunications electricity

16
Demographics Regional Issues
17
Demographics

• 2008 Population 110 Million 195025M
• 91 literacy
• Education expenditures 6 of GDP US5
• Life expectancy 76 years US77 years
• Urbanization 75 US77
• Access to potable water 83 Korea83
• Physicians/100000 people 120 US280
• GDP/GNI per capita 12177/7830

18
Regional EconomiesDistrito Federal Mexico City

• The Capital 25M inhabitants
• Largest city in the world along with others
• Seat of power for government financial
  corporate domestic MNCs sectors
• No manufacturing
• Los chilangos
• Fastpaced chaotic lifestyle
• Cosmopolitan statusconscious culture

19
Regional EconomiesMonterrey

• The Sultan of the North
• Economic Sectors
• Traditional strength in heavy industry steel
  autos other manufacturing
• Migrating to new economy higher valueadded
• Cemex Alfa Alpek Nemak Vitro Femsa
• Los regiomontanos
• The Texans of Mexico

20
Regional EconomiesGuadalajara Jalisco

• The Mexican City
• Economy oriented toward
• Traditional sector textiles furniture
  ceramics tequila mariachis
• HighTech IBM Acer other telcom/IT equip
• Los tapatios
• Unique mixture of traditional Mexico with global
  orientation

21
Regional EconomiesThe Border

• 2000 miles and 1025 of Mexicos pop.
• Historical importance is less than the rest of
  Mexico
• 19401970 Border population grew 10 times
• High interdependence with US economy
• For better and for worse
• Does NAFTA make the border more relevant or less
  relevant?

22
Economic Sectors
23
Manufacturing

• Traditional strength lowtech heavy mfg.
• Steel auto parts products for domestic market
• Lowend export items golf club shafts
• Transformation of Mexican manufacturing
• Emphasis on ISO 9000
• Capitalintensive activities
• From wire harnesses to electronics systems

24
Maquiladoras

• 100B/year in exports half of Mexicos total
• But only 1/4 is value added
• Highly cyclical vulnerable to global econ.
• Approx. 300000 jobs lost in last downturn
• Represented ½ of Mexicos job loss
• Sectors autos electronics apparel
• Locations Cd. Juarez Tijuana border Yuc.

25
NonMaquila Manufacturing

• Theres more to manufacturing in Mexico than the
  maquiladoras
• PITEX Preferential tariff treatment for
  temporary imports.
• IMMEX new umbrella for maquila Pitex other
• The border v. the interior.
• Border plants tend to follow twinplant model.
• Plants in the interior are more likely to serve
  the Mexican market.

26
Financial Sector

• Tumultuous history of banking sector
• Nationalized then privatized then bankrupt
  then sold off to foreigners now stable
• Bank loans as of GDP 40 in 1994 then down to
  10 now 30 global average136
• Leading players are foreign Citibank Banamex
  BBVA Bancomer Santander Serfin
• ReEmergence of middle class creating
  opportunity for insurance/other fin. Services
• Interest rates have declined but credit is still
  scarce for the private sector

27
Other Sectors

• Energy continued state dominance
• Pemex oil CFE electricity
• Tourism
• Traditional emphasis on stateled developments
• Transition to diffused sustainable development
• Professional services
• Potential competitive advantage for NM?

28
The Grupos

• Importance of the diversified conglomerate
• Relation to other emerging markets
• Grupo Monterrey
• Alfa Vitro Femsa and many subsidiaries
• Other important grupos
• Grupo Carso America Movil Telmex Telcel
  Prodigy Sanborns CompUSA Xignux banks
• Grupo Bimbo
• Televisa

29
Entrepreneurship in Mexico

• Theres more to Mexico than maquilas PEMEX and
  the grupos.
• Mexico has one of the highest rates of
  entrepreneurship in the world.
• Entrepreneurial activity is driven both by
  necessity and by opportunity.
• Economic activity in Mexico remains regionalized
  or localized.

30
New Mexico and Old Mexico

• Where does NM stand in terms of trade and
  investment ties with Mexico?
• NM exports just about 375M/year to Mexico of
  2.5B/year to all countries
• Mexico is 1 market for NM in excluding
  semiconductors and in of products.
• 35th state in exports to Mexico 44th in exports
  to world
• BUT we must account for the nature of NMs
  economy.
• 43rd state in terms of exports as of GSP
• 20th state in terms of exports to Mexico as of
  GSP