Retirement Funds Have to Last Longer. Life-long Fans o

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TREND TIDBITS
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NEW AGE SENIORS

• Living Longer and Healthier
• Huge Implications for Todays Marketer
• Retirement Funds Have to Last Longer
• Life-long Fans of Experimentation and Experiences
• 2nd Life Seniors
• Looking for Different Experiences
• HR Departments Tapping into Huge Market

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iPod, uPod, we allPod

• Pod Is a Dynamic, Contemporary Word/Image
• Pod Is Not Trademarked
• Pod Is a Noun, a Verb, or an Adjective
• Can Be High Tech, Green, Portable, or Edible
• New Products
• Pancake Pods
• Specialty Designed Privacy Sleep Pods

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Consumer Control

• Consumers Are Increasingly Taking Control Over
  Their Purchase Experience Macro-Trend
• Travel, Music, and Investments
• Within the Macro-Trend Is Micro-Trend Consumer
  Generated Content
• Blogging, Social Networking, YouTube
• Host of Marketing Opportunities But Can Be Risky
• Chevrolet, Quiznos/Subway

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More Food Trends

• Indian Foods
• Homey Foods
• Going on Since 9/11 But Restaurant Emphasis on
  Moms Cooking
• Tequila, Especially High-End tequila
• Probiotics in Chocolate Bars

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More Food Trends

• Esoteric Fruit
• Goji Berries, Acai, Yumberry
• Superfruit
• High Antioxidant Content or Is Packed Full of
  Other Beneficial Nutrients
• Lulo South America
• Camu Camu

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More Food Trends

• Demand for Unusual Fruits and Vegetables
• Mini Cucumbers, Korean Pears, Cocktail
  Grapefruit, Sprite Melons
• Locavore
• Diner That Prefers Locally-grown or
  Locally-produced Fare
• Reducing Levels of Salt
• Affects Taste, Texture, and Shelf Life
• Natural Ways of Seasoning Products

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Reinventing the Knife

• Swiss Army Knife New Features
• USB Drive to Store Data
• Laser Beam with a 70-foot Visible Range
• Gardners Pruner/Grafter/Harvester
• GolfTool with Divot Repair Tool, Removable Ball
  Marker, and Tee Punch with Groove Cleaner
• No Limit on What They Are Able to Incorporate
  into an Essential Pocket Tool

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Nutrition Rating Systems

• Overall Nutritional Quality Index (ONQI)
• Unveiled 11/07
• Designed to Generate a Single Score of 1 to 100
• Represents Overall Nutritional Quality
• Guiding Stars
• Awards One, Two, or Three Stars to Products
• Two of the Top Four Major U.S. Supermarket Chains
  Have Indicated an Active Interest