New Leaf Services: Web Development Update June 5th, 2003

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New Leaf ServicesWeb Development UpdateJune
5th, 2003
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Value Proposition of the Web
Competitive Positioning
Impact
Audience/Community
Value Proposition of the Web
Branding
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Mission
Build a memorable and results-driven integrated
marketing communications Web Application that
supports key organization goals and can be
leveraged for all activities and audience.
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Re-Design Strategy

• Start from scratch. Keep contents that can be
  re-used.
• Engage key stakeholders. Analyze needs and
  objectives.
• Revisit Organization vision, mission, and
  branding strategy to determine personality.
• Create a implementation and review task force
  that will oversee and review the progress of the
  implementation.
• Determine timeline.
• Create change management plan and assign content
  and area owners.

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Software Development Life Cycle
Todays Focus
Define
Architect

• Gather information
• Research
• Brainstorming
• Focus Groups
• Determine Objectives
• Identify Content
• Establish functionality
• Research technology

• Interpret information
• Analyze
• Prioritize
• Categorize
• Map navigation

Design
Implement

• Create look n feel
• Give Personality
• Establish visual metaphors
• Conduct User testing

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Software Development Life Cycle
Todays Focus
Define
Architect

• Gather information
• Research
• Brainstorming
• Focus Groups
• Determine Objectives
• Identify Content
• Establish functionality
• Research technology

• Interpret information
• Analyze
• Prioritize
• Categorize
• Map navigation

Design
Implement

• Create look n feel
• Give Personality
• Establish visual metaphors
• Conduct User testing

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Building a Brand Personality
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New Leaf Website 1.0 Design Elements
Graphic Elements
Pictures of Individuals and Leafs
Tone
Upbeat, Modern, and Positive
Color Scheme
Fall Colors (Warmth)
Green symbolizes growth, harmony, freshness, and
fertility. Green has strong emotional
correspondence with safety.
Orange represents enthusiasm, fascination,
happiness, creativity, determination, attraction,
success, encouragement, and stimulation.
BROWN is the color of the earth and holds us to
the earth and materialistic thoughts.
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Information Architecture
Categories
About US
About Us
Mission Statement Strategic Plan History Key
Stats Board List Advisory Board List Vision
Operating Principles
Programs and Services
Client Stories
Volunteer
Donations
Contact
Resources
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Information Architecture
Categories
Programs and Services
About Us
Programs and Services

• Overview of each program
• Program Description
• Program Contact
• Program Calendar
• Program QA
• Collaborations/Partnerships  

Client Stories
Volunteer
Donations
Contact
Resources
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Information Architecture
Categories
Client Stories
About Us
Programs and Services
Client Stories of the MonthArchival of previous
Client Stories 
Client Stories
Volunteer
Donations
Contact
Resources
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Information Architecture
Categories
Volunteer
About Us
Programs and Services
Activity Description Events Calendar Volunteer
ContactInquiry Form 
Client Stories
Volunteer
Donations
Contact
Resources
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Information Architecture
Categories
Donations
About Us
Programs and Services
Online donation form Fundraising events
Sponsor List/Our Donors Various Donation
Programs  
Client Stories
Volunteer
Donations
Contact
Resources
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Information Architecture
Categories
Contact
About Us
Contact info for key staff and managers 
Programs and Services
Client Stories
Volunteer
Resources
Useful Links
Donations
Contact
Resources