Building A Strategy Around Knowledge By Robert H' Buckman

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Building A Strategy Around KnowledgeBy Robert
H. Buckman
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Creative Use of Knowledge

• Everyone who lives ought to be wise it is as
  good as receiving an Inheritance and will give
  you as much security as money can. Wisdom keeps
  you safe -- this is the advantage of knowledge.
• -Ecclesiates 711

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Take Responsibility

• An individual without information cannot take
  responsibility
• An individual who is given information cannot
  help but take responsibility.
• Jan Carlson - Former Chairman, SAS Airlines

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Fred
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Characteristics of Buckman Laboratories

• 1300 associates in 90 countries
• Speak 15 different languages
• 73 College degrees or higher

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Characteristics of Buckman Laboratories

• 40 hours lt 25 percent
• In the office lt 14 of their time
• 86 are out of the office and in 90 different
  countries.

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Customer
G A P
Front Line
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Customer
G A P
Front Line
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Business Model

• Knowledge Driven
• Market Driven
• Product Driven

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Knowledge Driven

• "With everything else dropping out of the
  competitive equation, knowledge has become the
  only source of long-run sustainable competitive
  advantage, but knowledge can only be employed
  through the skills of individuals. The value of
  an individual's knowledge depends upon the
  smartness with which it is used in the entire
  system." Lester Thurow

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Knowledge Driven

• 4th Wave - Creative use of Knowledge
• Eliminate Barriers to Communication
• Create a Culture of Sharing
• Speed of Response
• Quality of Response
• Faster Innovation - anytime / anywhere
• Move the Organization to where needed

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Barriers to Communication

• Organizational barriers - Departments,
  Divisions, etc...
• Different operating companies in different
  countries
• Cultural barriers
• Language barriers
• Security issues

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Culture Change
Internet
Learning
Individual
Teams
Communities Around Issues
Electronic Libraries
Electronic Break room
Communities of Practice
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Metcalfs Law

• The value of a network increases as the square
  of the number of users on the network.

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Knowledge Sharing
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Knowledge Sharing
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Trust Your People

• Reduce the number of transmissions
• Everyone has access to knowledge
• Each individual can enter knowledge
• Functions across time space
• Easy to use
• Communicate in any language

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Key Point

• The sharing of the tacit knowledge by the users
  will generate the information to update the
  explicit knowledge of company.

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Culture Change

• From hoarding knowledge to gain power to sharing
  knowledge to gain power
• Create a climate of continuity and trust so that
  we may have proactive knowledge sharing across
  time and space

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Culture Change

• You have to be able to trust the information
  that you receive to be the best that can be sent
  to you, and those that send it to you have to be
  able to trust that you will use the information
  in an appropriate manner.

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Culture Change
Code of Ethics
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New Product Sales - Total
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Bulab Learning Center

• Rather than the student going to a classroom to
  attend a class
• The Learning Center delivers the classroom to the
  student anytime/anywhere in the world.

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Cost Elements of Education

• Out of Service cost
• Travel cost to the Classroom
• Housing cost while taking the course
• Cost of the Classroom
• Cost of the Professor or content

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The Learning Center

• Courses offered
• Internal training
• Courses for Credit from multiple Universities
  around the world
• Degree programs ranging to the Ph.D. level from
  Universities around the world
• All courses are free to the student

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Learning Activity Cost
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What is a Team?

• A team is a relatively small number of people
  working collaboratively, who are committed to a
  common purpose, performance goals, and approach
  for which they hold themselves mutually
  accountable. Team performance is comprised of
  both individual results and collaborative
  work-products, which require synergy among the
  team members. The output of the team is greater
  than the sum of its inputs.

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Collaboration Challenges
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Key Collaborative Questions

• How much do we have in common
• Individually Align People
• Organizationally Align Purpose
• Technically Align Work Practices

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Workflow choices

• Sequential
• Parallel
• Networked

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Developing a Knowledge Driven World

• Determine your most critical need as an
  Organization
• How would you organize around the flow of
  Knowledge rather than geography?
• Build a system that will encourage that flow

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Developing a Knowledge Driven World

• This Culture Change has to be lead by those in
  Command and NOT by IT personnel
• Help people to get on the Train so that you reach
  Critical Mass
• Continue to add value relative to the time
  expended to the individual

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Developing a Knowledge Driven World

• Middle Managers
• Confused about new roles
• Resisted Change
• Required coaching and insistence on New Behaviors

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Developing a Knowledge Driven World

• Knowing how to type
• Make it fun for the individual to be involved
• Create unlimited opportunities for your people to
  grow
• Redefine the opportunity track for your people
  that get involved

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Communications is human natureKnowledge
sharing is human nurture!
Alison Tucker
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We need to invest in Knowledge like any other
investment that will redefine an organization.
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Knowledge Sharing

• http//www.akgroup.com and
• http//www.knowledge-nurture.com and
• rhbuckman_at_buckman.com