PARK ONE PROPERTIES SELLERS PRESENTATION Mike Beck Toni Beck John Easton Betty Easton Dan Robertson

1
PARK ONE PROPERTIES
SELLERS PRESENTATIONMike Beck
Toni BeckJohn Easton Betty EastonDan
Robertson Sheri RobertsonIt takes
TEAMWORK!!!Call 972-948-2860www.ParkOneProperti
es.comDan_at_ParkOneProperties.com
2
Did You Know Approximately 50 of all Houses
Listed in the Multiple Listing Service Never Sell?
3
Why Should You Partner with Park One Properties
to Market and Sell Your House??

• Because we are a full service residential Real
  Estate Company? YES
• Because we are experts at marketing and selling
  residential properties? YES
• Because WE DO IT FOR LESS with BETTER SERVICE?
  YES
• Because our goal is to make you money on the
  purchase and/or sale of your house and real
  estate investments? YES YES YES
• MOST IMPORTANT..BECAUSE WE KNOW HOW TO GREATLY
  INCREASE THE ODDS THAT YOUR HOUSE WILL BE IN
  THE 50 OF THE HOUSES THAT SELL.

4
WHY LIST YOUR HOUSE WITH PARK
ONE PROPERTIES?

• WE KNOW THE MARKET AND CAN EXPLAIN IT TO YOU!!
• Aggressive Marketing
  Experience
• TEAMWORK
• Strong Negotiating Skills Attentive
  to every detail
• 
  AND
• WE DO IT BETTER THAN THE BIG COMPANIES WE DO IT
  FOR LESSWE DO IT WITH A PERSONAL TOUCH.
• 972-948-2860

5
REAL ESTATE SERVICES
CUSTOMIZED SERVICES Client Data Base
Negotiating Skills Special Marketing Home
Staging Skills Special Services Market
Statistical Analysis
US
EXCLUSIVE SERVICES
OUR
National Intl Relocation Services
Referral Networks
COMPANY
One Stop Shopping
Web Sites
STANDARD SERVICES
ALL
Multiple Listing Service
Office Tour
COMPANIES
Some Advertising
Comparative Market Analysis
Yard Sign
Property Disclosure
Open House
Graphics
6
OUR DATABASES

• Send email of your property one time a month to
  4,000 local Realtors.
• Talk to, at a minimum, 15 to 20 people a day
  from our client data base of 2000 families.
• We tell everyone about your property every chance
  we get.
• Many people will see your property by e-mail at
  least two or three times over the life of the
  listing.

7
SPECIAL MARKETING

• Our Client Data Base
• Our People Data Base
• Home Book
• Data Base of Top 10 of REALTORS
• Search Engines
• Our Web Site
• Realtor.com Enhanced
• DallasNews.com
• 1000s of other Web Sites

• Virtual Tour (visualtour.com)
• Pictures Galore
• Brochure/Graphic
• Superior Marketing Layout
• Social Networks

8
The HOME BOOK

• Picture of the Property
• Community Information
• Utility Information
• Property Condition Report
• Interior/Exterior Pictures
• Home Warranty
• Floor Plan with Dimensions of Rooms
• Schools and Map
• Shopping
• Recreation
• Religious Directory

9
SPECIAL SERVICES

• Rapid Response
• Weekly Phone Call or E-Mail to Sphere of
  Influence
• Feedback on Showings
• Attractive Eye Catching Signage..Cleaned
  Regularly
• Collin County Association of Realtors Network
• One on One Marketing
• Transaction Management System

10
NEGOTATION

• We understand the Negotiation Process and how to
  protect your best interest.
• We understand our job is to get your home sold
  within a defined period of time.
• We understand our job is to get you the most
  money possible.
• We will never convey to anyone that you must
  sell.
• No Price Reduced sign rider, no Bring all Offers,
  no Fire Sale mentality, etc.

11
STAGING

• Houses that look and smell good sell much faster
  and for more than those that dont
• EXTERIORMow, trim, water, paint, remove debris,
  plant flowers
• INTERIOR.Clean, paint, carpet, admit to and work
  to remove odor, remove clutter, rearrange/remove
  furniture, start packing and organizing closets
• Ask us to help you stage your house
  
  

12
PRICING YOUR HOUSEYOU MUST HAVE AN AGENT WHO
PRACTICES ABSORPTION RATE PRICINGand RANGE
PRICINGand COMPETITION PRICING andBPO
PricingandCALCULATING THE ODDS OF SELLINGALL
Five TOGETHER PRICING ACCURACY!!!
13
TO PRICE YOUR HOUSE CORRECTLY YOU MUST
UNDERSTAND

• THE ABSORPTION RATIO OF YOUR AREA AND HOW THIS
  AFFECTS THE SALE OF YOUR HOUSE.
• HOW YOUR HOUSE FITS IN THE PRICE RANGE OF
  SIMILAR HOUSES SOLD IN YOUR AREA.
• HOW YOUR HOUSE COMPARES WITH THE COMPETITION IN
  YOUR AREA.
• THE TRUE MEANING AND PURPOSE OF THE APPRAISAL AND
  BROKER PRICE OPINIONS.
• THE ACTUAL ODDS OF YOUR HOUSE SELLING.

14
ABSORPTION RATE PRICINGIs a comparison
of the number of houses to the number of buyers
in a particular market area. If the absorption
ratio is 6 it means it is a balanced market.
There is an adequate number of buyers to number
of available houses.If the absorption ratio is
below 6 it means it is a sellers market. There
are more buyers than available houses for sale.
House Prices Increase..BUYER PAYS MOREIf the
ratio is above 6 it means it is a buyers market.
There are more houses for sale than there are
buyers. House Prices Decrease..BUYER PAYS LESS
FIND OUT HOW YOUR MARKET IS TRENDING
15
ABSORPTION RATE Formula

• Find the of houses that sold and closed in the
  last 12/6/3 months i.e. 12 mo. 156 closed.
• Divide the of houses that sold and closed by
  time period i.e. 156 divided by 12 mo 13 per
  mo. sold in last 12 mo. This is the Absorption
  Rate.
• Count of houses currently listed i.e. 48.
  Divide 13 into 48 3.6 month supply of houses
  is the absorption ratio.
• SELLERS MARKET!!!! 972-948-2860

16
RANGE PRICING

• Recent Sales (SOLDS)
• Expireds (HOUSES THAT DID NOT SELL)
• Pendings ( HOUSES UNDER CONTRACT, NOT CLOSED)
• We select similar houses in square footage, age,
  construction and condition to determine a price
  range . We then determine where your house fits
  in this range based on condition and upgrades.
• We also look closely at the competition as to how
  they are priced in comparison to your house and
  the houses that did not sell (Expireds) as to the
  reason they did not sell.
• WE GO THE EXTRA MILE TO DO IT THOROUGHLY!!!

17
COMPETITION PRICINGACTIVE
compsHouses on the Market Select all similar
houses on the market in square footage, age,
construction and condition.Make adjustments to
the active comps so they are equal to your house.
It is important that we compare apples to
apples.Compare the active comps asking price
with your desired asking price. Call
972-948-2860
18
ODDS OF SELLING CALCULATION
(Example)1. Search the MLS for all houses in
the High
School District between 250,000-275,000 in
the last 6 months.2. 53 were closed in the
last 6 months.3. 128 houses in the MLS were
either sold, expired, withdrawn or still on the
market.4. 53 divided by 128 41 chance the
house will sell WHAT ARE THE
ODDS OF YOUR HOUSE SELLING?Extremely important
information for you to know this when pricing
your house!!! Call 972-948-2860
19
BOTTOM LINEWE KNOW HOW TO
GIVE YOUR HOUSE TOP EXPOSURE TO THE MARKET PLACE.
WE KNOW HOW TO CORRECTLY PRICE YOUR HOUSE SO
IT WILL SELL IN YOUR TIMEFRAME FOR TOP
DOLLAR.50 OF ALL HOUSES PUT IN THE MLS DO NOT
SELL PER THE NATIONAL ASSOCIATION OF
REALTORS.OUR JOB IS TO MAKE SURE YOUR HOUSE IS
IN THE 50 THAT DOES SELL. Call 972-948-2860