Talent

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Talent

• Roles, Types and Universal Laws

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What is talent?

• Any person who uses a medium or the media to send
  a message to some audience in the hope that it
  gets received and acted upon.
• Talent doesnt necessarily have to be in front of
  a camera or microphone

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Roles of the talent

• To inform
• The main role of a good broadcaster is to inform
  the audience of the issues
• The best example of this role is the lead anchor

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Roles of the talent

• To educate
• Educate refers social and economic issues that
  will have relevant to your audience
• An example of this is Dr. John Ray.

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Roles of the talent

• To respond
• The response can come from audience reaction,
  editorial influence, and/or external pressure
• An example would be a consumer advocate.

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Roles of the talent

• To entertain
• Entertainment comes in many forms
• Music
• Comedy
• Drama etc, etc, etc.

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Types of the Announcers

• Talking Head
• Voice of Reason and Voice of Authority
• Term comes from 1984

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Types of the Announcers

• Voice Over
• Commercial Announcing
• Cartoons
• Documentary

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Types of the Announcers

• Disc Jockey
• The key element to be
• Personal
• The only genre to have to have first hand
  knowledge
• Classical

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Types of the Announcers

• Sports Announcing
• A good grasp of most sports is a must.

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Types of the Announcers

• Sports Talk Host
• Sports Announcer
• Political Minded
• Egoist

Sports Talk Host
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Types of the Announcers

• Weather Person
• To be a successful in the field of weather
  broadcasting, you need to be a dual major
• Telecommunications (EM) Weather

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Types of the Announcers

• Specialist
• Finance
• Political
• Agricultural
• Tele-Evangelist
• Dual Major Focus

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Types of the Announcers

• QVC Special
• Retail Broadcasting
• It involves a knowledge of products along with
  being media-savvy

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Types of the Talent

• Actors/Actresses

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Types of the Talent

• Musicians

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Types of the Talent

• Artists

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Types of the Talent

• Computer Programmer

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Tiltons Theories of Talent

• Five underlining ideals in the media.

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1.) Talent is the guidepost of the Public
Sphere
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So, what does that mean?

• Public Sphere, as defined by Jurgen Habermas, is
  the autonomous forum where people meet as equals
  and debate issues of common concern in a rational
  critical manner.
• Dines Humez

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So, what does that mean?

• The media provides an opportunity to provide
  talking points that the audience can discuss
• similar to the modern water
• cooler scenario in communication

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2.) Talent exists in the social superstructure of
the media system.
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3.) Talent abides by an ethical standard.
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4.) Talent delivers messages with a natural bias.
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5.) Talent exist because the powers that be
allow them to exist.