Strategic Planning

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Strategic Planning

• CKP Fellow February Conference Call
• Christine Nemetz
• The Campus Kitchen at Gettysburg College
• cnemetz_at_gettysburg.edu
• 717 337 6295

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Strategic planning

• The process of addressing change by developing
  goals along with sets of actions to achieve them.
• Where are we going?
• How are we getting there?
• How will we know if weve gotten there?

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Mission

• First, consider your mission statement
• The mission of The Campus Kitchens Project is to
  use service as a tool to
• Strengthen Bodies by using existing resources to
  meet hunger and nutritional needs in our
  community
• Empower Minds by providing leadership and service
  learning opportunities to students, and
  educational benefits to adults, seniors,
  children, and families in need and
• Build Communities by fostering a new generation
  of community-minded adults through resourceful
  and mutually beneficial partnerships among
  students, social service agencies, businesses and
  schools.

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The SWOT process

• Next, consider your
• Strengths
• Weaknesses
• Opportunities
• Threats

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Goals vs. Objectives

• Objectives
• Relevant, attainable, measurable, and
  time-limited.
• Outcome objectives outcomes achieved as a result
  of program activities.
• Process objectives the means by which we hope to
  achieve the outcome objectives.

• Goals
• Long-term endeavors dealing with problems the
  program is attempting to prevent, eradicate or
  ameliorate.
• Do not need to be measurable.

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A few other types of objectives

• Service objectives tally of services rendered.
• Ex) The Campus Kitchen will increase meal service
  to serve 100 meals per week by May 2009.
• Ex) The Campus Kitchen will provide Culinary Job
  Training to 12 individuals each year starting in
  March 2009.
• Product objectives designed to provide a
  tangible outcome to benefit a target population.
• Ex) Meals provided to partner agencies will save
  them at least 6000 per year starting in 2009.
• Ex) 80 of all CJT graduates will find a job in
  the restaurant business within 6 months.
• Operational objectives convey the attempt to
  improve the general operation of the
  organization.
• Ex) The Campus Kitchen will score 10 higher on
  the next safety and sanitation audit in October
  2009.

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Considerations for your objectives

• Time frame
• Target
• Is there a target population/product?
• Result
• Are they achievable for your staffing?
• Do they conflict with each other?
• Can you keep the balance between them?
• Will there be other inadvertent consequences?
• What are the outcomes to be achieved?
• Criterion
• Are they measurable?
• Responsibility
• Is everyone in the organization involved?
• Will there be resistance to the change(s)
  proposed?

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Working intervention hypothesis

• If the following actions are takenthen the
  following results can be expected...
• A basis for long range planning that links
  activities and outcomes.
• Guides continuous evaluation and cost analysis.

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Working intervention hypothesis example

• Target population low income families
• If the following actions (the basis for process
  objectives) are taken
• Improve access to fresh and healthy food through
  initiatives with local farmers and bulk food
  retailers.
• Improve knowledge and skills to cook meals on a
  budget through educational programming.
• Then the following results can be expected (the
  basis for outcome objectives)
• Reduction in obesity, diabetes, and other weight
  related health conditions for adults and
  children.

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Specific task
Specific task
Specific task
Specific task
Specific task
Specific task
Specific task
Specific task
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Contingency planning

• Be prepared for a range of possibilities and
  possible problems or complications
• Ex) Problem with the Campus Kitchen stove, which
  is needed for cooking shift Wednesday
• Plan A Problem will be resolved by then, use
  kitchen as usual
• Plan B Stove in other kitchen will be available
• Plan C Stove in other kitchen not available, use
  an alternate kitchen
• Plan D Cancel this meal service or prepare food
  items that are served cold, such as sandwiches

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February blog questions

• Use a format such as the one below to guide you
  in setting major outcome objective(s) for your
  Community Impact Project and determining the
  necessary steps to reach them. Use the working
  intervention hypothesis model to determine the
  outcome and process objectives. Be specific.
• Determine the strengths, weaknesses,
  opportunities, and threats to your Campus Kitchen
  that may affect this plan.