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Expanding eGovernment Every Day

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Title: Expanding eGovernment Every Day


1
Expanding eGovernment Every Day
Nebraska.gov Partner Event
Chris Neff Vice President of Marketing April 20,
2009
2
NICs Priorities
  • Supporting our government partners
  • Customer service
  • Internal efficiencies
  • Transparency
  • Expanding availability of online services
  • New services enhancements
  • Additional delivery channels
  • Increasing constituent awareness of eGovernment

3
Top Initiatives
  • Mobile
  • Transparency
  • Green
  • New channels
  • Web 2.0
  • Cross-boundary services
  • Marketing

4
Mobile
Smart phones currently represent 36 of mobile
devices in the U.S. Smart phone users are
projected to grow 15 annually over the next five
years. Source In-Stat (March 2009)
  • Goal Deliver services to a growing number of
    constituents
  • Optimize portal home pages for mobile devices
  • Create mobile-optimized applications
  • Supports greater personalization
  • Opt-in SMS and e-mail reminders
  • Link directly to mobile-friendly applications

5
Leading Edge Mobile eGovernment
  • Utah iPhone apps
  • Utah.gov home page
  • Professional licensee lookups


6
Leading Edge Mobile eGovernment
  • NICs Most Wanted App
  • Ranked 24 of 2,740 utilities


7
Leading Edge Mobile eGovernment
  • Nebraska.gov/mobile
  • Averaging 643,000 visits per month this year
  • Received A grade from GovTech in February
  • Automatically detects mobile devices (score)
  • Clear links logical layout (score again)
  • Minimum bandwidth to accelerate load time

Nebraska.govs mobile site is one of the
best. Chad VanderVeen Government Technology

8
Word of the Year Transparency
  • eGovernment is ideally positioned to support
    transparency efforts
  • Focusing on accountability openness, not on
    being a watchdog
  • National transparency resource
  • Broken down by state type of solution

9
Word of the Year Transparency
  • State checkbooks
  • Open books
  • Kansas http//www.kansas.gov/kanview/
  • Oklahoma http//www.ok.gov/okaa/
  • Campaign finance lobbying disclosure
  • South Carolina http//ethics.sc.gov/
  • Legislation tracking
  • Nebraska http//www.nebraska.gov/billtracker/faq
    .html
  • Budget allocation tools
  • Maine http//www.maine.gov/governor/baldacci/pol
    icy/budget/index.html

10
Budget Balancing in Maine
11
Word of the Year Transparency
  • ARRA oversight
  • Nebraska http//recovery.nebraska.gov/
  • Arkansas http//recovery.arkansas.gov/
  • Idaho http//www.accountability.idaho.gov/
  • Consumer protection
  • Open government
  • Utah http//www.utah.gov/pmn/index.html

12
Public Meetings in Utah
13
eGovernment is Green
  • Migrating traffic online generates tangible green
    benefits
  • Biggest challenge to date is measurement
  • Meeting the challenge
  • Oklahoma http//www.ok.gov/gogreen/
  • Vermont http//www.vermont.gov/portal/services/s
    avings.php

Green government will endure.
14
Tracking Green
15
Encouraging eGovernment via Green
16
New Channels
  • Finding new ways to deliver government services
  • Developing customized services to support key
    industries
  • Temporary license plates issued by car dealers in
    Montana
  • Driver license/identification validation for
    bankers in Utah
  • Retailers issuing outdoor licenses and vehicle
    tag renewals in multiple states

17
Web 2.0
  • Need to break through the hype to find relevant
    uses and implementations
  • Key opportunities
  • DRIVING CONTENT TO GOVERNMENT SITES
  • Twitter RSS feeds to drive Web site news
    releases
  • Flickr to feed site images
  • YouTube for customized video
  • PUSHING CONTENT WHERE CITIZENS CONGREGATE
  • Facebook, LinkedIn, YouTube, MySpace, etc.
  • LEVERAGING PERSONALIZATION
  • Citizen Portal with opt-in customized information
    messages
  • Supported by federated ID
  • ENCOURAGING DIALOGUE WITH BETWEEN USERS

Social media may not be the ideal solution for
every online service or agency.
18
A Web 2.0 Full-Court Press
19
Cross-Boundary Services
  • Using eGovernment to provide seamless multiagency
    solutions
  • Nobody does it better than Nebraska
  • JUSTICE
  • 186 of 187 county circuit courts
  • 76,000 monthly transactions
  • eFILING
  • 17 courts 60 firms participating
  • 564 filings per month
  • LICENSE PLATE RENEWALS
  • Transactions from 83 counties since December 2008
    l

20
Cross-Boundary Services
  • Integrated professional licensing
  • 34 boards 114 license types in Montana
  • http//mt.gov/dli/bsd/license/license.asp
  • County payments
  • 11 counties (property tax license plate
    renewals) in Iowa
  • http//www.iowataxandtags.gov/
  • Liquor labeling
  • https//www.ri.gov/DBR/liquor/login.php

21
Marketing is Crucial
  • We must overcome the noise clutter
  • Whatever marketing you are currently doing is
    great but its not enough
  • eGovernment competes against ingrained channels
  • Proactive, creative, and repetitive messages

The average American is exposed to more than
4,000 marketing messages per day.
22
Proven Marketing Strategies
  • Media outreach
  • Replace forms with reminders
  • Opt-in e-mail and SMS communication
  • Leveraging agency databases
  • Customer service is the best marketing
  • Nebraska.govs 24/7 LiveChat
  • Design matters
  • Consistent look feel

23
Expanding eGovernment Every Day
  • The next great idea is one _________ away

24
Questions Answers
  • Chris Neff
  • Vice President of Marketing
  • 435-655-3614
  • chris_at_nicusa.com
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