Title: Expanding eGovernment Every Day
1Expanding eGovernment Every Day
Nebraska.gov Partner Event
Chris Neff Vice President of Marketing April 20,
2009
2NICs Priorities
- Supporting our government partners
- Customer service
- Internal efficiencies
- Transparency
- Expanding availability of online services
- New services enhancements
- Additional delivery channels
- Increasing constituent awareness of eGovernment
3Top Initiatives
- Mobile
- Transparency
- Green
- New channels
- Web 2.0
- Cross-boundary services
- Marketing
4Mobile
Smart phones currently represent 36 of mobile
devices in the U.S. Smart phone users are
projected to grow 15 annually over the next five
years. Source In-Stat (March 2009)
- Goal Deliver services to a growing number of
constituents - Optimize portal home pages for mobile devices
- Create mobile-optimized applications
- Supports greater personalization
- Opt-in SMS and e-mail reminders
- Link directly to mobile-friendly applications
5Leading Edge Mobile eGovernment
- Utah iPhone apps
- Utah.gov home page
- Professional licensee lookups
6Leading Edge Mobile eGovernment
- NICs Most Wanted App
- Ranked 24 of 2,740 utilities
7Leading Edge Mobile eGovernment
- Nebraska.gov/mobile
- Averaging 643,000 visits per month this year
- Received A grade from GovTech in February
- Automatically detects mobile devices (score)
- Clear links logical layout (score again)
- Minimum bandwidth to accelerate load time
Nebraska.govs mobile site is one of the
best. Chad VanderVeen Government Technology
8Word of the Year Transparency
- eGovernment is ideally positioned to support
transparency efforts - Focusing on accountability openness, not on
being a watchdog - National transparency resource
- Broken down by state type of solution
-
9Word of the Year Transparency
- State checkbooks
- Open books
- Kansas http//www.kansas.gov/kanview/
- Oklahoma http//www.ok.gov/okaa/
- Campaign finance lobbying disclosure
- South Carolina http//ethics.sc.gov/
- Legislation tracking
- Nebraska http//www.nebraska.gov/billtracker/faq
.html - Budget allocation tools
- Maine http//www.maine.gov/governor/baldacci/pol
icy/budget/index.html
10Budget Balancing in Maine
11Word of the Year Transparency
- ARRA oversight
- Nebraska http//recovery.nebraska.gov/
- Arkansas http//recovery.arkansas.gov/
- Idaho http//www.accountability.idaho.gov/
- Consumer protection
- Open government
- Utah http//www.utah.gov/pmn/index.html
12Public Meetings in Utah
13eGovernment is Green
- Migrating traffic online generates tangible green
benefits - Biggest challenge to date is measurement
- Meeting the challenge
- Oklahoma http//www.ok.gov/gogreen/
- Vermont http//www.vermont.gov/portal/services/s
avings.php
Green government will endure.
14Tracking Green
15Encouraging eGovernment via Green
16New Channels
- Finding new ways to deliver government services
- Developing customized services to support key
industries - Temporary license plates issued by car dealers in
Montana - Driver license/identification validation for
bankers in Utah - Retailers issuing outdoor licenses and vehicle
tag renewals in multiple states
17Web 2.0
- Need to break through the hype to find relevant
uses and implementations - Key opportunities
- DRIVING CONTENT TO GOVERNMENT SITES
- Twitter RSS feeds to drive Web site news
releases - Flickr to feed site images
- YouTube for customized video
- PUSHING CONTENT WHERE CITIZENS CONGREGATE
- Facebook, LinkedIn, YouTube, MySpace, etc.
- LEVERAGING PERSONALIZATION
- Citizen Portal with opt-in customized information
messages - Supported by federated ID
- ENCOURAGING DIALOGUE WITH BETWEEN USERS
Social media may not be the ideal solution for
every online service or agency.
18A Web 2.0 Full-Court Press
19Cross-Boundary Services
- Using eGovernment to provide seamless multiagency
solutions - Nobody does it better than Nebraska
- JUSTICE
- 186 of 187 county circuit courts
- 76,000 monthly transactions
- eFILING
- 17 courts 60 firms participating
- 564 filings per month
- LICENSE PLATE RENEWALS
- Transactions from 83 counties since December 2008
l
20Cross-Boundary Services
- Integrated professional licensing
- 34 boards 114 license types in Montana
- http//mt.gov/dli/bsd/license/license.asp
- County payments
- 11 counties (property tax license plate
renewals) in Iowa - http//www.iowataxandtags.gov/
- Liquor labeling
- https//www.ri.gov/DBR/liquor/login.php
21Marketing is Crucial
- We must overcome the noise clutter
- Whatever marketing you are currently doing is
great but its not enough - eGovernment competes against ingrained channels
- Proactive, creative, and repetitive messages
The average American is exposed to more than
4,000 marketing messages per day.
22Proven Marketing Strategies
- Media outreach
- Replace forms with reminders
- Opt-in e-mail and SMS communication
- Leveraging agency databases
- Customer service is the best marketing
- Nebraska.govs 24/7 LiveChat
- Design matters
- Consistent look feel
23Expanding eGovernment Every Day
- The next great idea is one _________ away
-
24Questions Answers
- Chris Neff
- Vice President of Marketing
- 435-655-3614
- chris_at_nicusa.com
-