How to Keep Your Volunteers Coming Back for More

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• How to Keep Your Volunteers Coming Back for More
• Web-based volunteer solutions and how they can
  increase your volunteer recruitment and retention

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• Katherine Watier
• Director, Marketing Sales
• 1-800-Volunteer.org
• HelpinDisaster.org

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Background

• Founded in 2003
• Over 170 Volunteer Center users
• Over 50,000 free organization users in 34 states
• 3 statewide systems
• VolunteerLouisiana.gov
• VolunteerWashington.org
• VolunteerMississippi.org (launching)
• University of Virginia Health Care system
• State of California Disaster system

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Volunteer Management Cycle
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Volunteer Center Scenario

• Recruitment Goal
• Volunteer Center of Northeast Louisiana (NWLA)
  needs team of 30 carpenters to work with
  homeowners on rebuilding projects for next
  Saturday
• Retention Goal
• VC of NWLA wants to keep those carpenters engaged
  in future rebuilding efforts

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Recruitment Support

• User Training Support
• Search Engine Marketing Training
• Media Promotion Support
• National Promotion
• System Tools
• Skills Based Matching with invites
• VolunteerAlerts auto email alerts
• Mass email

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Step 1. Post Volunteer Opportunity
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Step 2 Build Links
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Step 3 Check web referrals and adjust
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Step 4 Invite Current Skilled Volunteers
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Step 5 Invite New Skilled Volunteers
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Retention Support

• Use tools to send thank yous
• Record service hours
• Encourage volunteers to set up VolunteerAlert
• Invite volunteers to future recognition event
• Send notice of future skills based opportunities

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Step 1 Confirm Send Thank you
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Step 2 Record their service hours recognize
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Step 3 Have volunteers create a VolunteerAlert
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Other Tools

• Spanish recruitment
• Free Guide for Recruiting Spanish Volunteers
• Tools to Manage Unaffiliated Volunteers During
  Disaster
• RSVP reporting capabilities

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Questions?

• Katherine Watier
• 1-800-Volunteer.org HelpinDisaster.org
• kwatier_at_pointsoflight.org
• 202-729-3231