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Blogs and Chats: Catch the Wave 2'0

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Everyone's got one, the search revolution ... Trackbacks, pingbacks, auto-link exchange. What search terms are people using to find your pages ... – PowerPoint PPT presentation

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Title: Blogs and Chats: Catch the Wave 2'0


1
Blogs and ChatsCatch the Wave 2.0
  • Dan Crouch, Web Services Manager, Enrollment
    Management, Oregon State University
  • Blake Vawter, Associate Director of Admissions,
    Marketing and Communications, Oregon State
    University

2
Who are we?
  • Oregon State University is a comprehensive,
    public, research-extensive university
  • 19,000 students
  • 12 academic colleges
  • Located in Corvallis, OR

3
History of the Internet
  • Pages that are connected with links
  • Pages get fancy
  • Flash
  • Proprietary browser requirements
  • Everyones got one, the search revolution
  • Everyones got one, whos got the best
    information Communities of Experts or Why Blogs
    are Popular?

4
History of Blogs
  • Where did the term come from?
  • Weblogs, journals
  • Paul Bausch (http//www.onfocus.com)
  • in Corvallis, home of the Beavs!
  • Personal blogs (http//oregonstate.edu/crouchd/bl
    ogger.html)
  • Business blogs (http//fastlane.gmblogs.com/)

5
Intro to Business Blogs
  • Target an audience
  • Carefully choose authors!
  • Be mindful of legal implications
  • Opinion

6
Technology Requirements
  • Blogging tool summary
  • Web hosting options
  • Server requirements
  • The more integrated, the more complicated
  • But templates are provided

7
Technology Features
  • Compliant and 504 Accessible Coding
  • XML based .rss feed included
  • Easy file and image uploading
  • WYSIWYG editor (e.g. Microsoft Word)
  • Database driven

8
Benefits Search Friendly!
  • Google Loves Blogs
  • GET TO KNOW SEO (Search Engine Optimization)
    http//blog.eduinsight.com/
  • Compliant, Accessible, and .css coded
  • Targeted Messages

9
Benefits Mini Content Management System
  • Self Managed
  • No HTML skills required
  • Each entry can be categorized
  • Unique URLs
  • Everything is customizable through the interface
  • Appearance is .css based allowing site wide
    changes

10
Benefits The Web 2.0 tool you can implement
yourself
  • .rss feeds come standard!
  • Feedreader example
  • OSU Admissions ticker
  • .rss feed example
  • Advanced use requires some coding

11
Benefits Its all about Community and Content!
  • Reach diverse audiences
  • Web page, rss feed, email notification
  • Comments
  • Ability for the audience to actively participate
    with the author
  • A successful blog is one with many comments!
  • Targeted messaging
  • Timely announcements
  • Marketing campaigns
  • News outlet
  • Personal face on business
  • The behinds the scenes inside access
  • New Communication Channel

12
Examples of Use
  • Authoring styles
  • Student blogs http//oregonstate.edu/uhds/prospe
    ctive_students/blog.php
  • http//bamalog.ua.edu/
  • Newsletter style http//oregonstate.edu/admissions
    /blog
  • Upper Management http//www.presidentcaret.org/
  • Useful links/pointers

13
Examples of Use
  • Blogs in Higher Education (google search
    examples)
  • Harvard Law/Wharton School of Business
  • University of Alabama http//bamalog.ua.edu/
  • Furman University http//www.engagefurman.com/Vie
    wJournal.asp?ID129FirstNameRachael
  • Seattle University http//www.seattleu.edu/http
    //community.seattleu.edu/blogs/Bloggers.aspx?Grou
    pID3

14
Best Practices
  • Actively use SEO
  • Descriptive anchor tags
  • Encapsulate content with meaningful headers
  • Keyword integration
  • Analytics analysis
  • What are people reading
  • What are people coming back to
  • Trackbacks, pingbacks, auto-link exchange
  • What search terms are people using to find your
    pages
  • Live examples

15
Live Blogging Example
  • http//oregonstate.edu/admissions/blog

16
Other 2.0 Tools
  • Intelligent forms Web Applications
  • Wikis
  • Podcasting vidcasting
  • Coding for everyone on any device
  • Integrated chat clients

17
Special Thank Yous
  • Eric Stoller, Graduate Student Extraordinaire
  • Marketing and Publications
  • Anvil Media http//www.anvilmediainc.com
  • AACRAO Conf. Presentations Cmte

18
  • To download a copy of this presentation and to
    hear a podcast (MP3) of our conversation today,
    go to
  • http//oregonstate.edu/admissions/blog
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