Engaging Employees for Sustainable Transport Louise Marshall Brother UK Ltd

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Engaging Employees forSustainable
TransportLouise MarshallBrother UK Ltd
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Engaging Employees Global Level

• We Will if You Will
• Employees will only fully engage with company
  initiatives, if the management are fully engaged
  and leading by example.
• Brothers top management consistently promote
  Brothers environmental policy, practice and
  involvement with environmental events

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The UK Scene
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Management Commitment

• Prepare for survival
• Promote business efficiency
• Differentiate your business by achievement of
  excellence
• Ensure these objectives are integrated into the
  business operation at every level
• Engage staff in environmental initiatives

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Engaging Employees Local Level
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Company Car CO2 Buy-Back Scheme

• Making changes to company car policy is always a
  contentious issue
• Sales people can often see cars as a motivating
  factor, so any new initiatives had to be
  optional, but desirable
• The changes also had to fit into the requirements
  of the leasing agreement

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Company Car CO2 Buy-Back Scheme

• The scheme is simple every pay grade is
  allocated with a benchmark vehicle, including
  price and CO2 emissions (based on the lease
  company information)
• The driver then selects a vehicle from the list,
  within their benchmark limit
• If they select a vehicle with a CO2 emission
  lower than their benchmark, they are then paid
  back (at the end of the lease term) _at_ 20 per
  unit.

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Company Car CO2 Buy-Back Scheme

• So how does this work in practice -
• In 2005 the benchmark vehicle for my grade was
  set at 219 (5 Series BMW), however because I
  selected a car with CO2 of only 167 (3 Series
  BMW), I got a payback of 20 x 52 1,040 (less
  tax) at the end of the 3 year lease
• Some drivers have opted to take the money and put
  it towards accessories for their replacement
  vehicle so they get a higher specification,
  instead of a cash incentive
• Because of the 3 year period between vehicle
  changes, we are still analysing the results of
  this initiative, but we have already had a lot of
  positive feedback from employees

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Driver Training

• Following on from an initiative developed in our
  offices in France and Germany, we are now looking
  to introduce some additional training for all
  company car drivers
• In the past we concentrated on the safety aspects
  of driving, but we are now going to add in the
  elements of economical driving, to reduce CO2
  emissions and to reduce fuel expenses
• We have also started to work with our sales teams
  to help them plan their routes more efficiently,
  to reduce road miles

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Travel Policy

• Our travel policy
• Requires staff to consider public transport for
  business travel
• Where possible meetings are held in central
  locations
• Some overseas meetings are eliminated by the use
  of video conferencing facilities

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Business Travel European HQ

• Business Travel 2007 accounted for 3,072,290 Km
  and 348 tonnes CO2
• The use of the video conference equipment
  ratherthan flying generated the following Carbon
  Dioxidesavings
• Training over the internet saved 80,0704 Km and
  8.9 Tonnes of CO2

Assumes only 1 person present and therefore
savings are based on 1 persons travel
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Sustainable Transport - Logistics

• As a global group Brother Industries have also
  been looking at the CO2 impact of their operation
• They have calculated that by reducing the
  transport impact by just 10, it will be the
  equivalent of all the energy use of its European
  Sales offices combined (in financial terms)

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Sustainable Transport - Logistics

• They have therefore started to gather data on the
  miles travelled by each shipment -
• From factory to port
• From port to storage location
• From storage location to distribution
• From distribution to customer
• Some European sales operations have also
  consolidated their storage locations into
  centralised depots, to reduce stock holding and
  transportation of product (for example, the
  haulier will delivery Brother goods, with other
  manufacturers goods, going to the same
  destination).

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Sustainable Transport

• In addition to the business related transport and
  travel, Brother UK also encourage staff to
  understand their own impact on the environment
• We provide
• Showers for staff that want to change when they
  get to work
• Secure facilities for storing bikes on site
• We also promote wider initiatives with staff
  like the national lift share day to raise
  awareness

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Thank You