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Blog Marketing

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Has Blog 'Ever' done something? Blog AD Format in recent days ... Kijiji??????,??????????. ????????????. Blog AD format 5. ???????. ? Blog ??????????????? ... – PowerPoint PPT presentation

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Title: Blog Marketing


1
Blog Marketing
  • dejavu_at_wretch.cc
  • 20060126

2
outline
  • What is Blog?
  • How marvelous is Blog?
  • Has Blog Ever done something?
  • Blog AD Format in recent days
  • Blog survey in taiwan and china
  • BSP(Blog Service Provider) comparison
  • What the fk is WRETCH doing?
  • What EXACTLY blog is?

3
outline
  • What is Blog?
  • How marvelous is Blog?
  • Has Blog Ever done something?
  • Blog AD Format in recent days
  • Blog survey in taiwan and china
  • BSP(Blog Service Provider) comparison
  • What the fk is WRETCH doing
  • What EXACTLY blog is?

4
What is Blog ?
  • Blog ?? ?????????
  • ????????,???????
  • ??????(Trackback)?RSS
  • ????????????
  • ?????(home page)?????????
  • ???????????
  • 2005 ?? Blog???????
  • ???????Yahoo!?MSN
  • ??Blogger?MySpace
  • ??Bokee?BlogBus?BlogCn

5
outline
  • What is Blog?
  • How marvelous is Blog?
  • Has Blog Ever done something?
  • Blog AD Format in recent days
  • Blog survey in taiwan and china
  • BSP(Blog Service Provider) comparison
  • What the fk is WRETCH doing
  • What EXACTLY blog IS?

6
Blog ???????
  • ?????2?3,000????????
  • Technorati(most familiar blog search engine) ,
    2005 Jul
  • 2005????????
  • ????(Fortune)
  • ?e-mail?BBS?IM??,????????????????
  • Bill gates
  • 5????????1,000?
  • ?2000??2.95??,???????????3,160??
  • 2005?,?????????5,340???
  • Perseus online investigation
  • ?????????????????????

7
Blog Marketing ?
  • ????(Top-Down)
  • ????????????????
  • ??????????????????
  • ????????????????????????,???????????
  • ??????(Mass Media)

8
Blog Marketing ?
  • ????????????
  • ????,?????????????
  • ?????,?????
  • ?????????????,???????,????????????
  • NY Times
  • ??????(we the media!)

9
outline
  • What is Blog?
  • How marvelous is Blog?
  • Has Blog Ever done something?
  • Blog AD Format in recent days
  • Blog survey in taiwan and china
  • BSP(Blog Service Provider) comparison
  • What the fk is WRETCH doing
  • What EXACTLY blog is?

10
Case1?????!?
  • ?????????(raging cow)
  • 2003 Mar 2004 Sep
  • ??????(blog.ragingcow.com) - abandoned
  • ???????????
  • ????????,????
  • ????????
  • (The Raging Cow Boycott)
  • ???????????
  • ????????????????
  • ??????,???????
  • ??????,???????
  • ????????????,????????

11
Case 2Art of Speed(Nike)
  • ???? 2004 Jun , 20 days
  • ???????15?????
  • ?????????????????
  • ????????
  • ???????????????
  • ????????????
  • ?Nike??Blog???
  • ????
  • http//www.gawker.com/artofspeed/
  • http//www.nike.com/nikelab/usa/episode_3/index.jh
    tml

12
Case 2Art of Speed(Nike)
  • ????,???????????
  • ???????(eye balls)
  • ???????
  • ??????????????
  • ??????????????????
  • ??????????? Nike ??????
  • ????????????????????
  • ????????????????????

13
Case 2Art of Speed(Nike)
  • ????,???????? Blog ??
  • ?? Blog ??,????? Blog ???
  • ???????????????
  • ?????????????
  • ????????????
  • ????
  • ????????? Blog ????????

14
Case 3??????
  • 2004 ???????
  • ???????????????????
  • G. Bush - http//www.blogsforbush.com/
  • J. Kerry - http//www.johnkerry.com/
  • ????????????????????
  • ????,????
  • ???????????
  • ?????????????????????

15
Case 4????
  • ??????????
  • ??????,??????????
  • http//www.anaislee.com/journal/2005/08/blog_tag.h
    tmlcomments
  • ??????? blogger
  • ?????????????
  • ??????
  • ??? 2005 Aug 15

16
Case 4????
  • ??????????
  • ????? blogger ????????
  • ????????
  • http//blog.donews.com/keso/archive/2005/08/21/518
    969.aspx
  • ????????????
  • ?????????????
  • ?????????,???????
  • ????????,??????????

17
Case 5?????
  • ?????????? 15 ????
  • ?????????????
  • ????,??????? 150 ???
  • ????http//www.wretch.cc/blog/kusonews
  • ???http//www.wretch.cc/blog/wiego

18
Blog Marketing ?
  • ???????(Marketing is conversation)
  • ????????????????????
  • ????????????????
  • Ex. Banner ? rich media
  • ?????????????(feedback)
  • Ex. ???????????????????
  • Blog ?????????,??????

19
Blog Marketing ?
  • ??
  • ???????????????
  • ????????????????
  • ???????????????
  • ???????????
  • ?????????,?????????
  • ???????????,??????????????

20
Blog Marketing ?
  • ?? Blog ?????????????
  • ???????????
  • ???????????? Blog
  • ????????? Blog ??

21
Blog Marketing ?
  • ?We Media??????????
  • ???????,?????????????????????????
  • ???????????????????????
  • Blogger ????????????

22
????????
23
outline
  • What is Blog?
  • How marvelous is Blog?
  • Has Blog Ever done something?
  • Blog AD Format in recent days
  • Blog survey in taiwan and china
  • BSP(Blog Service Provider) comparison
  • What the fk is WRETCH doing?
  • What EXACTLY blog is?

24
Blog AD format 1
  • ?????????????????
  • ?????????????
  • ???????

?????????????Banner
25
Blog AD format 1
  • ??(keso)?????? IT ????
  • ????????????
  • ?????? 10,000 ?
  • ????????
  • ?????????????????????

26
Blog AD format 2
  • ?????????
  • ??????
  • ???????????
  • ??????????????

27
Blog AD format 3
  • Google AD Sense
  • ???? format 1 ????
  • ?? AD source ?? Google

28
Blog AD format 4
  • Kijiji??????,??????????
  • ????????????

29
Blog AD format 5
  • ???????
  • ? Blog ???????????????
  • ??????????
  • ??????????? format
  • ????? chinatimes ? content inside

30
Blog AD format 6
  • ??????
  • ?????????????
  • ?????????????
  • ???????????????

31
???blog??
  • Biotherm ????
  • http//www.wretch.cc/blog/hw0212category_id82187
    2
  • Levis StayTrue
  • http//www.wretch.cc/blog/staytrue501
  • She ???????
  • http//www.wretch.cc/blog/she911article_id430724
    9
  • Tank ?????????
  • http//www.wretch.cc/blog/TANKmusicarticle_id285
    5260

32
Blog ??????(2003)
  • ???(58.5)????????blog?????????
  • ??????????????blog????
  • ??????????????
  • ???????blog???
  • ???blog????????
  • ?????????
  • ?????????????

33
Blog ??????(2005 in wretch)
34
Blog ??????(2005 in wretch)
35
?????!
  • ?????? banner ??????!

?????????????
36
outline
  • What is Blog?
  • How marvelous is Blog?
  • Has Blog Ever done something?
  • Blog AD Format in recent days
  • Blog survey in taiwan and china
  • BSP(Blog Service Provider) comparison
  • What the fk is WRETCH doing?
  • What EXACTLY blog is?

37
Blog Survey in taiwan
  • ????
  • ????IX Survey????????
  • ?????????????
  • ????2005/6/3 2005/6/13
  • ???????1294?????

38
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47
Blog Survey in china, 2005 Q3
  • ??50??????????
  • ??23?????????
  • ????????
  • ?37???????????
  • ?92????????????10???
  • ??5???????48
  • ???????????????????
  • ????????????????????????????????,?????????????????

48
??Blog????
  • 2002?2000??
  • 2003?7?
  • 2004?60?
  • 2005?3?200?
  • ????Donews.

49
outline
  • What is Blog?
  • How marvelous is Blog?
  • Has Blog Ever done something?
  • Blog AD Format in recent days
  • Blog survey in taiwan and china
  • BSP(Blog Service Provider) comparison
  • What the fk is WRETCH doing?
  • What EXACTLY blog is?

50
?? Blog ??
  • ??
  • ???????,?????????????? blog
  • ????????????????blog
  • Blog??????????????
  • ?????? 2003 7?
  • ??
  • ? IT ???,??????? Geek
  • ?????????blog???????
  • ??e??????
  • ??????? 2003 8?

51
Blog???????????
BlogBus
??? ????
?????? ????????
?? ????
52
Tag??????
BlogBus
  • ????TagTag???????????????????
  • Tag?????????????????,???????(Category)
  • Tag????????????,?????????????,?????????????

53
Blog?????
BlogBus
  • Blog??????????Blog??????????????
  • ?????????????Blog,Blog????????????????Blog????????
    ????????????????,?????????????
  • (??) ??????? ??????

54
???????
BlogBus
55
????-??BLOG??
BlogCn
  • 2004?8??2005?6?28?Technorati ?? 11.9 m?? ? 1.2
    b???.
  • Technorati ???5??BLOG???
  • 2005?5???????6000?,??????500?

56
BlogCn
????
?????
  • ????
  • ??????
  • ????
  • ????
  • ??????
  • ????
  • ????
  • ?????
  • ?????
  • ????
  • ????
  • IM

????
????
????
????
????
??
????
????
??? RABO
????
????
?????
  • ????????????

57
?????
BlogCn
  • ?????(??????)

58
BlogCn
?????
  • Blogchina ? BlogCN??

???
?????????ALEXA,???????,???????
59
BlogCn
?????
  • MSN SPACE??MSN????????????????????????,?MSN
    SPACE???????????????,???????????????????????
  • QQ??????QQ ZONE,????????,??????,???????QQ??????,??
    ?QQ????????,?????????
  • Blogdriver?????????????,?Blogchina???????????,????
    ???,????
  • Blogbus?????BSP???,?????,?????,?????????????,?????
    ?

60
????????
??????? ARO?? 2005 Nov
61
???????
????Alexa 2006 Jan 21
62
???????
????Alexa 2006 Jan 21
63
?????BSP????
????Alexa 2006 Jan 21
64
outline
  • What is Blog?
  • How marvelous is Blog?
  • Has Blog Ever done something?
  • Blog AD Format in recent days
  • Blog survey in taiwan and china
  • BSP(Blog Service Provider) comparison
  • What the fk is WRETCH doing?
  • What EXACTLY blog is?

65
????????
  • ?????????????
  • ???? Blog??,???? BSP
  • ???? ????,?????????
  • ?????????
  • ?????????????
  • ????????
  • ???????????
  • ???????????? BSP
  • ??????(????????????)

66
????????
  • ???????????? Blog ????
  • ??????????,???????
  • ??????????
  • ?? EDM
  • ??????
  • ???????????
  • ??,?????????????????
  • ???????,???????????

67
????
  • ??????????????
  • ???????????
  • ????????

68
2006 ?????
  • ????
  • ??????
  • ??????,???????
  • ??????,??????

69
outline
  • What is Blog?
  • How marvelous is Blog?
  • Has Blog Ever done something?
  • Blog AD Format in recent days
  • Blog survey in taiwan and china
  • BSP(Blog Service Provider) comparison
  • What the fk is WRETCH doing?
  • What EXACTLY blog is?

70
What EXACTLY blog is?
??? ????!
71
????
  • ??????????????Blog??
  • Blog ???????
  • ?????????,????????
  • ????????,????????
  • ????????????
  • ?????????????
  • ?????,???????????
  • ????????????

72
????
  • ??????????????????
  • ??????????
  • ??????,??????????
  • ????http//www.digitalwall.com/scripts/display.as
    p?UID315
  • ?????? Blog ???
  • ??????
  • ????,?????????
  • ??????? TA ??????

73
????
  • Blog ??????????
  • ?????????????????
  • Blog ???????
  • ??????? BSP ??
  • ???????????
  • ?????????????????
  • Blog ???????????
  • ??????????
  • ???????????

74
Online media choice
  • Banner
  • Pop under
  • Crazy AD
  • Rich media
  • Campaign , email forward , vote
  • IM
  • EDM

75
?? Blog ???? Blogger
  • ??????,????????

76
?????????
  • ???? ??? ???????
  • ???? ??? ???????????
  • ???????? ??? ??????

77
????,??!
  • ?????????XD

78
Reference
  • ????????!Blog Inc. e??
  • http//www.techvantage.com.tw/content/055/055082.a
    sp
  • e?????
  • http//www.techvantage.com.tw/emarketer/vote/choic
    e.asp
  • ??????????? ??? 2004-02-10
  • http//ourlinx.com/doc/showdoc.php?docid3074pcat
    page0r1138161279
  • ????????????? ??? 2004-04-10
  • http//ourlinx.com/doc/showdoc.php?docid11712pca
    tr1138161489
  • Blog???????,????? ??? 2004-06-10
  • http//ourlinx.com/doc/showdoc.php?docid4095pcat
    r1138161511
  • ??????????? ?????????? 2004-07-05
  • http//ourlinx.com/doc/showdoc.php?docid5371pcat
    r1138161825
  • ?????,?????????? ??? 2004-08-02
  • http//ourlinx.com/doc/showdoc.php?docid7141pcat
    page1r1138161469

79
Reference
  • ????5W1H ??? 2004-08-27
  • http//ourlinx.com/doc/showdoc.php?docid8208pcat
    page0r1138172097
  • ?????????????? ??? 2004-11-05
  • http//ourlinx.com/doc/showdoc.php?docid790pcat
    r1137190763
  • ????????--????????????? ????????????????2003????EM
    BA 2004-12-17
  • http//ourlinx.com/doc/showdoc.php?docid789pcat
    r1138161801
  • GY??,????? ??? 2004-05-10
  • http//ourlinx.com/doc/showdoc.php?docid3297r11
    38171107
  • ?Blog?????? Ellen Simonetti???? 2004/12/31
  • http//taiwan.cnet.com/enterprise/technology/0,200
    0062852,20095352,00.htm
  • http//queenofsky.journalspace.com/
  • Blog????????? ????NYTimes?? Jonathan Schwartz
    29/12/2004
  • http//taiwan.cnet.com/news/ce/0,2000062982,200953
    06,00.htm
  • ?? IT ?? Keso
  • http//blog.donews.com/keso/archive/2006/01/20/702
    384.aspx

80
Reference
  • Blog Tag?????
  • http//www.anaislee.com/journal/2005/08/blog_tag.h
    tmlcomment
  • http//www.anaislee.com/journal/2005/08/post_2.htm
    lcomments
  • Blog Tag
  • http//www.wretch.cc/blog/josephineLarticle_id21
    49586
  • ????? Google Maps wiki
  • http//charlesc.ilovemeow.net/archives/000399.html
  • ?????
  • http//carol.bluecircus.net/archives/005920.html
  • Blog?????????????
  • http//www.digitalwall.com/scripts/display.asp?UID
    315
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