Developed Exclusively for

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Introductory Presentation
Developed Exclusively for ABB Distributors
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Introducing New HARDCORE ESSENTIALS

• EXCLUSIVELY from

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Philosophy BehindHARDCORE ESSENTIALS

• Most popular products
• Manufactured packaged in a manner befitting the
  ABB name reputation
• Highly competitive price points

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Product Development Manufacturing
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Product Development

• Unique ABB yellow containers

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Product Development

• Premium black foil product labels

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Product Development

• Custom-colored, black measuring scoops

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Product Development

• 3 x 3 ABB catalog on the lids of HARDCORE
  ESSENTIALS products
• Cross-branding

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Product Development

• 2-year shelf life for all SKUs

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Product Manufacturing

• MFG-IL and MFG-FL locations (powder pill
  facilities)

• GMP-compliant

• Manufactured with highest quality raw materials

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HARDCORE ESSENTIALS Product Family

• CREAFORCE
• GLUTAFORCE
• MRP FORCE
• PURE PRO Whey Protein Supplement

• EXTREME XXL
• HARDCORE PAK
• LEAN STACK

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CREAFORCE
Product Snapshot

• 5 g MICRONIZED Creatine Monohydrate (per serving)
• Unflavored, unsweetened
• Available in 500 1000 g sizes
• Wholesale / MSRP
• 500 g 11.99 / 19.99
• 1000 g 20.99 / 34.99

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GLUTAFORCE
Product Snapshot

• 5 grams of Glutamine from L-Glutamine Glutamine
  Peptides (per serving)
• Unflavored, unsweetened
• Available in 500 1000 g sizes
• Wholesale / MSRP
• 500 g 23.99 / 39.99
• 1000 g 38.99 / 64.99

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MRP FORCE
Product Snapshot

• 45 g of blended dairy protein (no soy)
• 27 g of Stacked Carbs
• 6-8 g of fiber
• 24 Vitamins Essential Minerals
• Instantized to mix easily
• Delicious Chocolate Vanilla flavors
• Available in 20 serving jugs
• Wholesale / MSRP
• 23.99 / 39.99

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PURE PRO
Product Snapshot

• 20 g Whey Protein (per scoop)
• Only 2-3 g carbs and 2.5 g fat (per scoop)
• Instantized to mix easily with a spoon
• 1 2-scoop Nutrition Information
• Choc-Malt, Vanilla, and Straw-Banana
• Available in 4.5 lb. jugs
• Wholesale / MSRP
• 23.99 / 39.99

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EXTREME XXL
Product Snapshot

• 1,290 calories
• 58 g Blended Protein
• 234 g Stacked Carbs
• 25 Vitamins Essential Minerals
• Chocolate Vanilla flavors
• Available in 6 lb. containers
• Wholesale / MSRP
• 17.99 / 29.99

Prepared with low-fat milk
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HARDCORE PAK
Product Snapshot

• Extreme performance blend of over 60 activating
  ingredients
• 20 different Amino Acids
• 23 Vitamins Essential Minerals
• Essential Fatty Acid Complex
• Digestive enzymes
• 40 pouches (2 mega-vitamin packs/day)
• Wholesale / MSRP
• 23.99 / 39.99

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LEAN STACK
Product Snapshot

• Potent blend of stimulant- and non-stimulant-based
  weight-loss ingredients
• 5 powerful caffeine sources plus DMAE and
  Tyrosine
• Starch-blockers and CLA
• 30-day supply (90 caps)
• Wholesale / MSRP
• 11.99 / 19.99

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Promotional Support
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MULTIFOLD PRODUCT BROCHURE
Promotional Support

• 4-Color, multifold pamphlet of entire HARDCORE
  ESSENTIALS product line
• Printed on glossy, heavyweight card stock

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LITERATURE
Promotional Support

• 2-sided sales slick for wholesalers
• Includes distributor contact info
• Highlights exclusivity

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Promotional Support
ADVERTISING PUBLICATIONS

• Featured in Fall/Winter 03 AMERICAN HARDLINE

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Promotional Support
ADVERTISING PUBLICATIONS

• National newsstand print advertising

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Sales Distribution
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Sales Distribution

• Designed for ABB network to knock out competing
  powder brands

• Exclusive to ABB Distribution Network

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Sales Distribution

• HUGE MARGIN

Product
Wholesale
MSRP
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HARDCORE ESSENTIALS Wrap-up

• Popular, sell-themselves products
• Highest quality, yet VERY competitively priced
• HCE Products complement RTD Line
• Multi-level Promotional Support literature and
  advertising
• HUGE Sales Margins

EXCLUSIVELY from
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Distributor Order Form
Date ________ Name ____________________________
____________ Address ___________________________
___________________________________
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HARDCORE ESSENTIALS Nutrition Supplement Facts
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HARDCORE ESSENTIALS Nutrition Supplement Facts