Middle East Market Update - PowerPoint PPT Presentation

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Middle East Market Update

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Middle East Market Update. John Brook - Director ... in the Middle East is holding up well ... Exports to the Middle East. Source: USDA/USMEF, metric ... – PowerPoint PPT presentation

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Title: Middle East Market Update


1
Middle East Market Update
  • John Brook - Director
  • USMEF- Brussels

2
Adapting Programs to Economic Conditions
  • The beef market in the Middle East is holding up
    well
  • As foodservice and retail business grows, so must
    promotional activity in those sectors.
  • The meat processing sector in the ME is growing.
    25 plants in Saudi Arabia, 13 in Dubai.
  • Competition from Australia and South America is
    very strong. Promotional activities must
    differentiate US beef from competitors.

3
U.S. Beef Variety Meat Exports to the Middle
East
Source USDA/USMEF, metric tons
4
Beef News
  • Steady expansion of U.S. restaurant franchises in
    U.A.E., Saudi Arabia and Egypt
  • Excellent growth continuing in foodservice and
    retail
  • Chilled beef now being shipped by sea freight to
    U.A.E.
  • U.S. Angus becoming established in high end
    niches in Jordan and Lebanon
  • Qatar opened and chilled beef by air now in
    Carrefour
  • Livers are moving to Iraq

5
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