The Libraries Role in Attracting and Retaining Graduate Students to meet the relevant goals of Flags

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The Libraries Role in Attracting and Retaining
Graduate Studentsto meet the relevant goals of
Flagship 2030

• Libraries Assessment Committee
• October 15th, 2008

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Overview

• Assessment Committee
• Assessment Cycle
• Why graduate students?
• Prefatory notes
• Data
• Results
• Recommendations
• Whats next?

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Libraries Assessment Committee

• The Committee will undertake and/or coordinate
  measurements of the quality of services and
  collections and the needs and expectations of the
  Libraries' clientele to support strategic
  planning, facilities planning, budget or
  performance review cycles, vendor contract
  renewals, or technology/systems conversions. It
  will endeavor to conduct library assessment in
  relation to institutional goals and
• outcomes. The Committee will recommend to
• Library Council and/or other committees
• actions based on the results of measurement
• and assessment.

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Assessment Cycle
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Why graduate students?
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Prefatory Notes

• Data communicated to Learning Commons team and
  consultant
• Full report shared with Council
• Living documentwe need your input

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Data

• 2005 PBA survey (n gt 1000)
• 2006 LibQUAL (n 225)
• interviews (n 8)
• circulation and ILL data
• electronic database login tabulations
• budgetary data dating from 1996-2006
• departmental enrollment data
• several informal polls
• a comprehensive literature review

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Results

• Use
• Perceptions
• Collections
• Facilities
• Services
• Beyond the perceptions

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Results Use

• Three of the top four campus services utilized by
  graduate students are provided by the Libraries.
• 62 use Libraries facilities daily or weekly and
  85 use Libraries websites daily or weekly.
• While they use the Libraries websites frequently,
  they appear to use it primarily to locate known
  items, using commercial search engines such as
  Google Scholar to discover new items.

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Results Perceptions

• On two measures, libraries services rate higher
  than collections or facilities
• Very high expectations for electronic collections

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Results Collections

• Scientists -gt electronic (80pts below ARL)
• Humanists -gt print (40pts below ARL)
• Social Scientists fall in the middle

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Results Facilities
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What about Norlin?

• overall ambiance
• individual study space
• expert help provided
• hours
• how conducive the building is to studying

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Beyond the perceptions

• Collections
• Facilities
• Services

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Collections
Comparison of ARL and UCB library expenditures as
a percentage of campus expenditures
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Collections
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Collections

• Interviews reveal Google Scholar is the index of
  choice for grad students
• They use Chinook to locate known items
• There is a significant correlation between
  website usage and positive perception of
  e-resources

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Collections
Spring 2008 circulation/interlibrary loan
sampling
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Collections
Database sessions per graduate student
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Collections
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Collections summary

• UCB is well funded for collections
• Serials cut impacted perceptions and underlying
  reality
• There are some differences in disciplinary use of
  format
• We cant solve this problem by (merely) throwing
  more money at it

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Facilities

• Norlin dedicates more assignable space to book
  stacks
• Branches dedicate more to study and computing
  space

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Facilities
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Multi-channel services

• there is the need for customers to have a
  consistent experience across all of the channels
  that they use in communicating with the supplier.
  Indeed, such is the importance of consistency of
  experience that determining how it can be
  achieved must become a priority for multi-channel
  marketers . . . we need to build bridges
  between channel silos.
• --Madaleno, R., Wilson, H., Palmer, R. (2007).
  Determinants of customer satisfaction
• in a multi-channel B2B environment. Total Quality
  Management Business Excellence,
• 18(8), 915-925.

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Facilities
Annual change in Libraries budget allocations
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Staffing
Colorado, 583
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Putting it all together

• We do need to improve collections (we dropped
  from 68th to 94th in serials, back up to 86th)
• Improving facilities and staffing could help
• Diversifying Libraries investment is best
  strategy

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What weve already done

• Business Library
• The purchase of several large electronic
  collections in the humanities
• The purchase of several large electronic indexes,
  electronic books, and back-files in the sciences
• The implementation of an open-URL resolver
• A redesign of Chinook
• The inclusion of enhanced records in Chinook,
• The cataloging of special collections and
  government publications materials
• The construction of a subject guides database
• The unveiling of CU-Digital Library
• The negotiation of consortia subscriptions.
• The recruiting of an Electronic Collections
  Assessment Librarian that can assist and provide
  leadership for continuous assessment of
  collections and their use
• Begun desktop delivery of journal articles from
  PASCAL
• OTHERS????

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What were doing

• Learning Commons, Research Floor, Study Space
• Moving to a streamlined acquisitions process
• Cancelling print subscriptions
• An assessment of how monographic funds are
  allocated to various disciplines.
• Construction of a second off-site holding
  facility, PASCAL II.
• The investigation of second-generation catalog
• The investigation of further access to electronic
  book collections
• The completion of a draft statement on scholarly
  communications
• The continued design of an institutional
  repository
• Others??

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What We Still Have to Do

• Complete all phases of the Norlin Library
  Renaissance Plan
• Investigate federated search technologies
• Expand Collection Developments monograph
  reallocation project to include serials
• Begin a grassroots campaign to increase graduate
  student awareness of the crisis in scholarly
  communications
• Create an emerging technologies group
• Create a graduate student advisory group
• Seek a one-time facilities renewal budget
• Reassess the use of PASCAL with respect to
  monographs and serials, paying attention to
  disciplines
• Expand desktop-delivery services
• Work with the campus to increase operations and
  personnel budgets to help diversify its
  investment in the Libraries
• OTHERS????

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Full report

• Draft available
• http//ucblibraries.colorado.edu/internal/assessme
  nt/Libraries_and_Graduate_Students_Oct2008.pdf