4ICT12 Declan Graham

1
1873 - BN established - one of America's best
known book store chains - comes from a classic
bricks and mortar background 1997 - bn.com
launched 1999 - bn.com go public - the public
offering on the NASDAQ raises 498 million - an
unprecedented amount for an internet IPO 2002 -
bn.com firmly established as an eTailer -
worlds 6th largest e-commerce site (Source
Media Metrix) - 6 million unique visitors a
month - the company has capitalised on the
recognised brand value of the Barnes Noble
name to become the second largest, and one of
the fastest growing, online distributors of books.

2
Analysis of Annual Report for bn.com as filed
with the SEC in Apr 2002
All figures are millions of dollars