MD253

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MD253 Electronic Commerce

• Jan. 23, 2006
• Are eBusinesses Better?

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Topics Covered

• A first look at online businesses
• FreshDirect how is this pure play business
  different from more traditional rivals?
• Value proposition
• Dealings with suppliers
• Operations differences
• Customer acquisition issues
• Are any of the firms advantages sustainable?

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Switching Costs
Value of service
Value of service
Incumbent
Late Entering Rival