Global Entrepreneurship

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Global Entrepreneurship

• Exporting Details EBD 482, Spring, 2007
  Galbraith

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Identifying Foreign Distributors and Export
Assistance

• Export Management Companies, etc.
• EMCs tend to specialize in certain product
  categories
• The Trade Center, US Dept of Commerce
• Export Assistance Centers (EACs), US Dept of
  Commerce
• Overseas Posts, US Dept of Commerce (67
  countries)
• Commercial Services for list of distributors
• Other US Dept of Commerce Offices
• State Governments
• North Carolina Export Office
• Chamber of Commerce
• SBA and Ex-Im Bank

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Foreign Distributors

• Things to check
• Current status and history, including background
  on principal officers
• Methods of introducing new products into the
  sales territory
• Trade and bank references
• Data on whether the U.S. firm's special
  requirements can be met and
• A view of the in-country market potential for the
  U.S. firm's products. This information is not
  only useful in gauging how much the
  representative knows about the exporter's
  industry
• References from other exporters

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Foreign Distributors

• Negotiating the agreement
• Get advise from the US Dept of Commerce Export
  Assistance Centers
• pricing structure, terms of payment, product
  regulation, competitors and their market shares,
  the amount of support provided by the U.S. firm
  (sales aids, promotional material, advertising,
  etc.), training for sales and service staff, and
  the company's ability to deliver on schedule.
• The agreement may contain provisions that the
  foreign representative
• Not have business dealings with competing firms
  (because of anti-trust laws, this provision may
  cause problems in some European countries)
• Not reveal any confidential information in a way
  that would prove injurious, detrimental, or
  competitive to the U.S. firm
• Not enter into agreements binding to the U.S.
  firm and,
• Refer all inquiries received from outside the
  designated sales territory to the U.S. firm for
  action.
• Must have non-performance clauses and escape
  clauses.

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Distributor Checklist

• Facilities and Equipment
• Does it have adequate warehouse facilities?
• What is the method of stock control?
• Does it use computers? Are they compatible with
  yours?
• What communications facilities does it have (fax,
  modem, telex, etc.)?
• If your product requires servicing, is it
  equipped and qualified to do so? If not, is it
  willing to acquire the needed equipment and
  arrange for necessary training? To what extent
  will you have to share the training cost?
• If necessary and customary, is it willing to
  inventory repair parts and replacement items?
• Marketing Policies
• How is the sales staff compensated?
• Does it have special incentive or motivation
  programs?
• Does it use product managers to coordinate sales
  efforts for specific product lines?
• How does it monitor sales performance?
• How does it train its sales staff?
• Would it pay or share expenses for its sales
  personnel to attend factory-sponsored seminars?
• Customer Profile
• What kinds of customers is it currently
  contacting?
• Are its interests compatible with your product
  line?
• Who are the key accounts?

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Distributor Checklist

• Size of Sales Force
• How many field salespeople does the
  representative or distributor have?
• What are the short- and long-range expansion
  plans, if any?
• Would it need to expand to accommodate your
  account properly? If so, would it be willing to
  do so?
• Sales Record
• Has its sales growth been consistent? If not, why
  not? Try to determine its sales volume for the
  past five years.
• What is the average sales volume per outside
  salesperson?
• What are its sales objectives for next year? How
  were they determined?
• Territorial Analysis
• What sales territory does it now cover?
• Is it consistent with the coverage you desire? If
  not, is it able and willing to expand?
• Does it have any branch offices in the territory
  to be covered?
• If so, are they located where your sales
  prospects are greatest?
• Does it have any plans to open additional
  offices?
• Product Mix
• How many product lines does it represent?
• Are these product lines compatible with yours?
• Would there be any conflict of interest?

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Export Controls - Technology

• According to government items for export
  include commodities, software, or technology
  (also blueprints, schematics, and technical
  information that can be used to build technology
• Export also covered if item is only leaving
  country temporarily (not sold)
• Import License may be needed
• What exported, Where exporting to, Who will
  receive the technology, What will it be used for.

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Export Controls - Technology

• U.S. Government has several different export
  controls
• Will need to apply for Export License from BIS
  (valid for 2 years)
• Department of Commerce
• Bureau of Industry and Security (BIS) enforces
  the Export Administration Regulations (EAR)
• Dual Use Technologies (Military and Commercial)
• What? Export Control Classification Number
  (ECCN) on the Commerce Control List (CCL)
• Where? Commerce Country Chart
• Who will receive? Entity List, Treasury Dept
  Blocked Individual List, Denied Persons List,
• Use? Weapons of Mass Destruction ,etc. (EAR
  744)
• Other export controls of specialized technologies
  (www.bis.doc.gov or EAR 730.3)
• Also anti-proliferation programs (EAR 744.6) and
  anti-boycott restrictions (EAR 760)

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11
Paperwork

• Air freight shipments are handled by air
  waybills,
• A bill of lading is a contract between the owner
  of the goods and the carrier (as with domestic
  shipments). For vessels, there are two types a
  straight bill of lading which is nonnegotiable
  and a negotiable or shipper's order bill of
  lading.
• A commercial invoice is a bill for the goods from
  the seller to the buyer. These invoices are often
  used by governments to determine the true value
  of goods when assessing customs duties.
  Governments that use the commercial invoice to
  control imports will often specify its form,
  content, number of copies, language to be used,
  and other characteristics.
• A consular invoice is a document that is required
  in some countries. It describes the shipment of
  goods and shows information such as the
  consignor, consignee, and value of the shipment.
  Certified by the consular official of the foreign
  country stationed here, it is used by the
  country's customs officials to verify the value,
  quantity, and nature of the shipment.
• A certificate of origin is a document that is
  required in certain nations. It is a signed
  statement as to the origin of the export item.
  Certificate of origin are usually signed through
  a semiofficial organization, such as a local
  chamber of commerce.
• A NAFTA certificate of origin is required for
  products traded among the NAFTA countries
  (Canada, the United States, and Mexico).
• Inspection certification is required by some
  purchasers and countries in order to attest to
  the specifications of the goods shipped. This is
  usually performed by a third party and often
  obtained from independent testing organizations.

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Paperwork

• A dock receipt and a warehouse receipt are used
  to transfer accountability when the export item
  is moved by the domestic carrier to the port of
  embarkation and left with the ship line for
  export.
• A destination control statement appears on the
  commercial invoice, and ocean or air waybill of
  lading to notify the carrier and all foreign
  parties that the item can be exported only to
  certain destinations.
• A Shipper's Export Declaration(SED) is used to
  control exports and act as a source document for
  official U.S. export statistics. SEDs must be
  prepared for shipments through the U.S. Postal
  Service when the shipment is valued over 500.
  SEDs are required for shipments not using the
  U.S. Postal Service when the value of the
  commodities, classified under any single Schedule
  B number, is over 2,500. SEDs must be prepared,
  regardless of value, for all shipments requiring
  an export license or destined for countries
  restricted by the Export Administration
  Regulations Often, the SED is prepared as a
  by-product of another document, the Shipper's
  Letter of Instructions
• An export license is a government document that
  authorizes the export of specific goods in
  specific quantities to a particular destination.
  This document may be required for most or all
  exports to some countries or for other countries
  only under special circumstances.
• An export packing list considerably more detailed
  and informative than a standard domestic packing
  list. It an itemizes the material in each
  individual package and indicates the type of
  package, such as a box, crate, drum, or carton.
  It also shows the individual net, legal, tare,
  and gross weights and measurements for each
  package (in both U.S. and metric systems).
  Package markings should be shown along with the
  shipper's and buyer's references. The list is
  used by the shipper or forwarding agent to
  determine the total shipment weight and volume
  and whether the correct cargo is being shipped.
  In addition, U.S. and foreign customs officials
  may use the list to check the cargo.
• An insurance certificate is used to assure the
  consignee that insurance will cover the loss of
  or damage to the cargo during transit.

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Quotations and Pro-forma Invoices

• Quotation to respond to a potential foreign
  buyer
• Seller's and buyer's names and addresses.
• Buyer's reference number and date of inquiry.
• Listing of requested products and brief
  description.
• Price of each item (it is advisable to indicate
  whether items are new or used and to quote in
  U.S. dollars to reduce foreign-exchange risk).
• Appropriate gross and net shipping weight (in
  metric units where appropriate).
• Appropriate total cubic volume and dimensions
  packed for export(in metric units where
  appropriate).
• Trade discount (if applicable).
• Delivery point.
• Terms of sale.
• Terms of payment.
• Insurance and shipping costs.
• Validity period for quotation.
• Total charges to be paid by customer.
• Estimated shipping date from U.S. port or
  airport.
• Currency of sale.
• Pro-forma Invoice (not a real invoice) model to
  apply for credit, export licenses, etc.

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Pro-forma invoice
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Managing International Accounts

• Account Management
• Open Accounts
• Consignments
• Documentary Collection Drafts
• Sight v. time drafts
• Letter of Credits (LCs)
• Payment in Advance
• Loans
• Eximbank - working capital and credit insurance
  Ex-Im Bank About Ex-Im The Agency
  Mission
• SBA Bankable deals

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Export Price Escalation

• Tarriffs
• Ad Valorem ( of value)
• Specific (per item)
• Combination
• Fees
• Import certificates, licenses, etc.
• Excise taxes
• Value added or turnover taxes
• Sales taxes
• Bribes
• Channel margins

Export Price Escalation
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Government Influenced Pricing

• Government can influence costs in other ways
• Government dictated middleman margins (Norway)
• Restricting price changes (India)
• Government subsidies (EC)
• Government competition in Marketplace to control
  prices (US from stockpiles)
• Seller monopolies (Mexico)
• Buyer Monopolies
• Anti-dumping laws

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Export Pricing Management

• Pricing should recover costs
• Variable costs (marginal pricing)
• Direct costs (direct cost pricing)
• All costs (full cost pricing)
• Pricing should be flexible
• Cost behavior needs to be fully understood

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Export Pricing Management

• Strategies and Techniques channel and tariffs
• Develop shorter channels
• Reanalyze market to determine if costly features
  can be eliminated
• Seek tariff reclassification
• Ship in bulk, repackage in foreign trade zone
• Reduce ad valorem tariffs by using marginal
  rather than full pricing
• Be careful of dumping accusations

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Export Pricing Management

• Strategies and Techniques prices
• Limit maximum resale prices
• Print price on package
• Advertise price
• Require minimum sales agreements
• Create competition among distributors and
  retailers
• Maintain minimum prices
• Select higher end retailers distributors
• Charge higher wholesale prices

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Export Pricing Management

• Strategies and Techniques currency
• When domestic currency is weak
• Promote price advantages
• Shift sourcing to domestic market
• Buy services in domestic market
• Use full cost pricing
• Speed collections
• When domestic currency is strong
• Shift sourcing to overseas markets
• Use marginal pricing
• Buy services in export market