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MEDITERRANEAN SHIPPING COMPANY

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In 1996, and sailing a passenger cruise, caught fire off the coast of Africa and, ... value-oriented levels (i.e. pretty cheap cruise fares), the ships offer a fairly ... – PowerPoint PPT presentation

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Title: MEDITERRANEAN SHIPPING COMPANY


1
MEDITERRANEAN SHIPPING COMPANY
2
History
  • MSC Cruises was created when Gianlucci Aponte,
    owner of Mediterranean Shipping Company, acquired
    Starlauro -- a one-ship cruise line, whose fleet
    consisted of the Achille Lauro the one with a
    troubled history
  • was hijacked by Palestinians in 1986 and
  • while under the MSC flag. In 1996, and sailing a
    passenger cruise, caught fire off the coast of
    Africa and, ultimately, sank. All passengers were
    safely rescued.
  • MSC Cruises, based in Naples and Sorrento, was
    conceived on the premise of offering Europeans
    affordable cruise vacations -- a concept that was
    fairly revolutionary in 1990. Today, it competes
    primarily against Genoa-based Costa Cruises (as
    well as smaller, more regional lines like Spain's
    Pullmantur).
  • MSC is privately owned and, as such, the designs
    of its vessels are unique to the line.
  • MSC Cruises is a division of Mediterranean
    Shipping Company, with a longstanding history on
    the sea. MSC cruises have a distinct Italian
    style. From the authentic Italian cuisine to the
    personal attention and friendliness of an Italian
    crew, guests onboard an MSC cruise are treated to
    the finest Italian hospitality afloat. Aimed at
    the younger end of the cruising market, the
    management team is committed to innovation
    together with maritime tradition, to create the
    perfect Italian cruise experience.

3
Breakthrough . . \1
  • MSC commissioned its own series of new-builds.
  • MSC Lirica, a 59,058-ton, 1,445-passenger vessel,
    was the first to emerge in April 2003 and
  • MSC Opera, just slightly larger and carrying
    1,756 passengers, debuted in June 2004.
  • Acquired vessels from the now-defunct First
    European/Festival (both ships measure 58,625 tons
    and carry 1,566 passengers)
  • MSC Armonia and
  • MSC Sinfonia,.
  • Introduced a new class of ships -- larger, more
    amenity-laden and featuring an even higher ratio
    of private verandahs
  • MSC Musica. Measuring 89,600 tons and
    accommodating 2,550 passengers, that class
    "master" was launched in June 2006 and siblings
    include
  • MSC Orchestra (debuted in spring of 2007) and
  • MSC Poesia (spring of 2008).
  • MSC Magnifica, the fourth ship in the Musica
    class, will launch in spring 2010, and
  • MSC Meraviglia, the fifth, in early 2011.

4
Breakthrough . . \2
  • MSC's biggest forward foot to date has been the
    innovative new design for its Fantasia series of
    ships.
  • MSC Fantasia, which debuted in December 2008, is
    the first of two 133,500-ton, 3,300-passenger
    Fantasia-class vessels.
  • Sister ship MSC Splendida is due out in summer
    2009.
  • The line's largest ships, to date, are these two
    post-Panamax-sized vessels, based on an
    absolutely unique protoype that incorporates
    first-ever features, such as
  • the ship-within-a-ship Yacht Club concept for
    suite holders,
  • a pool with a magrodome for all-seasons swimming,
  • an interactive center with a 4D theater and
  • a Formula One simulator.
  • Uniquely, in an era in which cruise lines choose
    a different celebrity godmother for each ship in
    the fleet, the Italian-influenced MSC has
    remained loyal to legendary actress Sophia Loren.
    She's served as godmother for every new ship
    since MSC Lirica.

5
Onboard
  • Whether new ship or old, MSC Cruises emphasizes a
    strongly Italian-influenced ambience. For the
    most part, its ships traverse the Mediterranean
    (winter and summer) and are geared to European
    travelers. But, the line has made a major
    commitment to not only sail elsewhere (South
    America, Canada/New England, the Caribbean, South
    Africa), but also to expand its passenger base to
    include English-speaking travelers.
  • Regardless, passengers should be prepared for
    announcements to be read in Italian, French,
    Spanish, German and English.
  • Life onboard, particularly when it comes to
    mealtime, follows a more traditional cruise
    schedule -- set dining times and seatmates, and a
    handful of optional eateries that include sushi,
    a buffet and an Italian restaurant.
  • The ships offer a standout range of evening
    entertainment offerings, from smoochy dance music
    to classical concerts, Cirque du Soleil-esque
    aerobatic shows to jazz.
  • While MSC cruises are typically priced at very
    value-oriented levels (i.e. pretty cheap cruise
    fares), the ships offer a fairly unprecedented
    range of services and amenities that cost extra,
    such as a la carte menus, fees for port shuttles
    and more.

6
Fellow Passengers
  • In Europe, from the Mediterranean to the Baltic,
    the ships attract a very strong European crowd.
    (U.K.- and Ireland-based cruise travelers are
    becoming increasingly well-represented.)
    Caribbean sailings are geared more strongly to
    North American travelers.
  • With its new-builds, the line attracts numerous
    retirees during the winter season, while its
    efforts to cater to families during the summer
    and school holidays mean there are lots of kids
    at those times.
  • MSC's more classic vessels -- which lack
    state-of-the-art kids' facilities and sail on
    longer, more exotic itineraries -- are tailored
    to older travelers.

7
Itineraries
  • MSC Cruises' main playground is, of course, the
    Mediterranean, and itineraries include stops in
    Italy, Greece, Malta, Canary Islands, Croatia,
    Portugal, Morocco, Spain, Istanbul and even the
    Ukraine. Northern Europe, from Norway's fjords to
    the Baltic, is increasingly popular.
  • MSC has since added itineraries to South Africa
    and South America. It also is ramping up its
    presence in the Caribbean. In 2010, the line will
    add fall foliage cruises from a new homeport in
    New York to Canada and New England.

8
Exotic Itinerariesfrom South Africa to the
Mediterranean.
  • The very value-priced, refurbished, "classic"
    ships (which aren't marketed to a North American
    audience) include the
  • 35,000-ton, 1,064-passenger MSC Melody (built in
    1982 formerly known as Premier Cruise Lines'
    Starship Atlantic)
  • 20,000-ton, 566-passenger MSC Monterey (a former
    U.S. flagged liner built in 1952) and
  • 17,495-ton, 780-passenger MSC Rhapsody (formerly
    known as Cunard Princess and built in 1977).
  • The 58,600-ton, 1,566-passenger Armonia and
    Sinfonia -- which were acquired from the
    now-defunct First European/Festival Cruises and
    were originally called European Vision and
    European Stars, respectively -- were built in
    2001 and 2002.

9
Our Concerns about South AfricaA Letter to Ricky
Bikraj, Port Manager, Durban from Luigi Pastena,
Port Captain, Marine Operations Department,
Strategic Itinerary Management, MSC Cruise tech
  • The new assessment of Maritime Station in Durban
    has reduced the available spaces and now it is
    impossible to have a fluent flow of embarking and
    disembarking passengers
  • Basing on our experience, we suggest to divide
    embarking from disembarking people and not to
    carry out the luggage handling inside the
    Maritime Station
  • As you well know, MSC cruises business keep on
    growing all around the world and our passengers
    produce a benefit for the local community that
    doesnt appear at the first sight but it is very,
    very important.
  • The Maritime Station is the first portrait of a
    country in the eyes of the passengers and a good
    workable structure influences positively their
    opinion about the port , the city and the country
    itself.
  • MSC wouldnt ask for something that you yourself
    cannot benefit from!!!
  • A further issue is the Passengers fee that, in
    Durban, is unbelievably high in fact we pay now
    R74.11 as total fees for passengers and luggages
    and we are carrying about 40 000 Passengers per
    Season!
  • We surely want to give you big vessel, more
    passengers and a larger season by 1-2 months,
    but we need from your side a reduction of all
    Port costs. For instance, a contract that gave us
    incentive after 25 000 passengers in a season,
    would be highly appreciated.
  • Please also note that, with the mini cruise, you
    receive in ten days triple the money and
    passengers that you could see with a ten-days
    cruise (as per a research from our Company, each
    passenger leaves in a Port about US 109,00.
  • This letter is dated December 11th, 2007

10
Book Through
  • Starlight Cruises
  • Starlight House, 1 Wessel Rd, Cnr 5th Ave,
  • Rivonia, Docex 3, Rivonia.
  • Reservation Office 011 807 5111
  • E-Mail starlite_at_yebo.co.za
  • Postal Address P.O.Box 786331, Sandton, 2146
  • Branch Offices 012 342 4496 031 303 3571 021
    555 3005

11
Thank you
  • Sello Rasethaba, Executive Director
  • Container Logistics and Depots
  • Mediterrenean Shipping Company
  • Tel. 27 627 6532Fax 27 86 517 5762
  • E-mail sello.rasethaba_at_msc.co.za
  • E-mail srasethaba_at_msc.co.za

Luigi Pastena, Port CaptainMarine Operations
DepartmentStrategic Itinerary ManagementMSC
Cruise techTel. 0039 081 5344001Fax 0039 081
5342404E-mail mscmarineoperations_at_mscctd.itE-m
ail lpastena_at_mscctd.it
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