Media and Campaigns

1
Media and Campaigns

• Mark Stephan
• Voting and Elections
• PS 417

2
Last Class and This Class

• Ideology (and a bit on public opinion)
• Role of the media and political campaigns in
  influencing political behavior

3
Public Opinion

• Whats the connection to political behavior?
• Do people change their minds easily?
• Psychological, social, cognitive
• Dissonance

4
Media Influences

• Process of communication
• Power of Information?
• Agenda Setting, Gatekeeping, and Shortcuts
• Less interested to most interested

5
Campaigns

• Do campaigns influence voting behavior? Whos
  less affected, whos more affected?
• When does campaign information have the most
  impact?

6
News Flash!!

• Bushs Budget is presented to Congress the
  politics is in the details..low salience issue,
  and yet important

7
More on campaigns

• Negative Campaigning does it work?
• What factors do campaign people need to keep in
  mind? (My top five)