CHALLANGES

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CHALLANGES

• Lack of awareness
• Lack of trial
• Lack of Branding

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PROSPECTIVE CONSUMERS

• Two Separate Groups in Portland
• Group A Group B
• Males 29 - 44 Males 45 - 55
• Developing Established
• High Income Ridiculously High
  Income
• Which group to target?

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STRATEGY
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STRATEGY

• Make Wagyu-USA a symbol of
• sophistication

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WHERE TO REACH BEN
Work Home Leisure/Recreation
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WHERE TO REACH BEN
At Home
FRIENDLY SITE
ADWORDS
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WHERE TO REACH BEN
At Work
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WHERE TO REACH BEN
During Leisure/Recreation
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MEDIA SCHEDULE
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BRANDING
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WEB SITE
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MAGAZINE ADS
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RADIO SPOTS
Commercial 1
Commercial 2
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GOLF TOURNAMENT

• Booth offering samples
• Tournament Special in clubs restaurant

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RECOMMENDATIONS

• Grocery Store Push
• Cooking Shows
• Sports Arena Indoor Advertising
• Culinary School Sponsorship
• Increase PR
• Restaurant Server Incentive

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WHY CHOOSE last call! Creative?

• Our campaign
• Is the product of solid research and
• thoughtful strategy
• Will put Wagyu-USA squarely on the Kobe map
• Builds a good foundation for your company to
  grow
• Can carry out execution immediately
• Solves the lack of branding, awareness
• trial problem
• Ben is hungry!
• Look to us as your last call
• and well help you feed his hunger.

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Thank You!!