FUNDRAISING

1
FUNDRAISING

• One of the most essential, but poorly
  organised and executed tasks of our sporting
  system

2
Three essential Fundraising Considerations

• Long term planning of a fundraising campaign
• Organising the individual fundraisers
• (Set dates, Identify tasks, and divide workload)
• Motivating Task Force
• Overcome perceptions of fundraising being an
  odious task
• Make it enjoyable

3
Fundraising therefore is

• A planning task
• An organisational task
• A motivational task

4
Fundraising Campaigns

• Should be planned and structured
• Should be an annual (year-long) campaign
• Should be a balance of
• Internal Fundraisers,
• External Fundraisers
• Unbalanced campaigns are hard to sustain

5
Internal fundraisers

• Those that solicit money from within the
  beneficiary community (members, supporters,
  parents, players etc)

6

• Should members of school/club/team contribute to
  fundraising efforts?
• Strategies to change attitudes towards fundraising

7

• The larger the club, the easier (and more fatal)
  it is to rely on the internal community
• ????????

8
External fundraisers

• Those that solicit money from outside of the
  beneficiary community
• Larger pool of possible contributors means larger
  possible fundraisers.
• Lower level of interest among those possible
  contributors means we have to have something of
  value to sell.

9
Event Types

• Independent events
• Piggyback events
• Difficulties of Piggyback events
• Opportunity
• Timing
• Official Permission

10
Running a Fundraiser

• Financial Considerations
• Develop break even analysis
• Anticipate expenditure levels and timing
• Set financial goals (number of tickets to sell,
  income netted, level of profit)
• Identify all possible sources of revenue and costs

11
Running a Fundraiser (Continued)

• Operational Considerations
• Master Plan guide the overall operation and
  organisation of events
• Organisational Plan delegate tasks to
  workers/volunteers
• Procedures carry out all procedural steps,
• eg printing of tickets, hiring of venues

12
Running a Fundraiser (Continued)

• Marketing Considerations
• Identify possible donors/buyers/users
• Develop PR/Promotional campaigns that should be
  associated with a significant fundraiser
• Develop PR/promotional steps that should be
  carried out to motivate the volunteers

13
Running a Fundraiser (Continued)

• Legal Considerations
• Obtain legal advice
• Negotiate contracts
• Obtain licences for raffles etc

14
Running a Fundraiser (Continued)

• Marketing Approach
• Audience offer - creativity
• Community
• Reputation
• Positioning