University of Pennsylvania:

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University of Pennsylvania Interlocking
initiatives to implement a multifaceted
neighborhood improvement strategy to make West
Philadelphia a viable and attractive community
CASE STUDYAuthor Denise B. Clapp
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• University of Pennsylvania Revitalization
  Strategies
• Clean and Safe Neighborhoods
• Established a special services district
• Excellent School Options
• Created Penn-assisted K-8 public school
• Funding from Penn reduced class size, increase
  resources
• Retail Development
• Developed retail including art house cinema,
  specialty food market, structured parking (Fannie
  Mae assisted in financing)

CASE STUDY
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• University of Pennsylvania Revitalization
  Strategies
• High Quality Housing Options / Homeownership
• Penn Provides 15,000 grants to new home buyers
• For existing home buyers, Penn provides matching
  grants up to 7,500 for home improvements
• Penn identified key multi-family properties and
  provided gap financing and technical assistance
  for building rehabilitation
• The grants for Penn affiliates covered dwellings
  within several blocks of campus

CASE STUDY
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Recommendation Seven New Site for Business School
and Law School are Viewed as Positive Moves for
the Development of College Town
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Law School Relocation
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Law School Relocation Alternate
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Business School Relocation
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Gatton Center
Relationship of Business School to Executive
Education Center at MLK/High
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Gatton Center
Locate Executive Education Building On Transit
Center Site
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Program Space Capacity Square Feet Flat
training room 75/300 2,250 U-shaped tiered
training (lg.) 35 1,900 U-shaped tiered
training (sm.) 35 900 U-shaped tiered training
(sm.) 35 900 Large meeting (w/
divider) 400 4,000 Computer lab 20 700 Mediu
m training / breakout 20-35 700 Medium training
/ breakout 20-35 700 Small training /
breakout 10-15 350 Small training /
breakout 10-15 350 Board room 20 600 Dining
hall 1,500 Kitchen 500 Staff
offices 8 800 Directors office 300 File
room 150 Conference room 300 Workroom
200 Storage and file room 300 17,400
Gatton Executive Education Center
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Recommendation Eight Institute an Overlay Zone to
Guide Urban and Architectural Character of Future
Buildings and to Maintain Housing and Residential
Stock
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College Town Zoning Overlay
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T1 PRESERVE
T6 URBAN CORE
T5 CENTER
T4 GENERAL
T3 SUB URBAN
T2 RESERVE
T1
T5
T6
T2
T3
T4
T1
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Recommendation Nine Broaden Use of Plus Account/
Pass Card to Include Retail and Restaurants in
the College Town
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Off Campus Meal Plans
Advantages - Focuses student retail spending in
college town - Promotes spending off-campus /
retail market - Convenient and safe form of
payment - Retailers eager to participate and
promote specials through account management
website - Parents control how student money is
spent - Offers variety and more flexible hours
Retail Development Strategies
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Recommendation Ten Limit Retail on Campus and
Encourage Reduction of Retail Space on Campus
35,000 sq. Ft.
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Peterson Service Building Computer Store
Blazer Hall Convenience Store
Patterson Office Tower Intermezzo
Student Center Starbucks Block and
Barrel Bookstore Food Court
Erikson Hall Starbucks Lemon Tree Block and
Barrel
W.T. Young Library Ovids Restaurant
College of Agriculture Food Shop
The Commons Convenience Store
On-Campus Retail
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TRANSPORTATION / TRANSIT RECOMMENDATIONS
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Recommendation One Convert all Streets to Two-Way
Traffic
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Street dir
Street Direction Existing
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Street dir prop
Street Direction Proposed
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Recommendation Two Transform Euclid Avenue to
Feel Like a Campus Road, Not a City Street
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Ave of Champions Looking East
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Ave of Champions Looking East
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Coliseum Area Looking West
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Coliseum Area Looking West
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Recommendation Three 1. Encourage Shared
Parking 2. Reduce Surface Parking Lots 3. Convert
Streets to Include Parallel On-Street Parking
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Existing Off-Street Parking
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Tree cover
605 Spaces 145 MLK Blvd. 93 Limestone Ave. 78
Lexington Ave. 72 Ave. of Champions 59
High St. 57 S. Upper St. 55 Rose St. 48
Maxwell
On-Street Parking Count
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300 SPACE (3 LEVEL) PARKING DECK ON CHURCH
PROPERTY 400 SPACE (3 LEVEL) PARKING DECK ON
HOSPITAL PROPERTY
300 SPACE (3 LEVEL) PARKING DECK ON CHURCH
PROPERTY 400 SPACE (3 LEVEL) PARKING DECK ON
HOSPITAL PROPERTY
Proposed Parking Decks
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Recommendation Four Extend Bus Transit System
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University Transit System
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Recommendation Five Straighten MLK
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Hospital Church Property - Existing
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Hospital Church Property - Proposed
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MLK zoom - proposed
MLK Blvd. Streetscape - Existing
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MLK zoom - proposed
MLK Blvd. Streetscape - Proposed
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MLK Boulevard - Existing
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MLK Boulevard - Straightened