Redefining Information Quality and Value Add in the New Information Environment

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Re-defining Information Quality and Value-Add in
the New Information Environment
Re-defining Information Quality and Value-Add in
the New Information Environment

• NFAIS

Stephen Abram
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OK, Has anything really changed in user
expectations?

• Theyre still human. They eat, sleep, learn and
  work. They need to accomplish things.

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The Scary re-wiring of the Millennials and
post-Millennials
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Millennial Characteristics
Credit Richard Sweeney, NJIT
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EverQuest
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Resistance is NOT futile!
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Where am I coming from . . .?

• All Users
• Library Users
• Academic
• College
• Public
• School (pre-K-12)
• Special, i.e.
• Government
• Military
• Medical
• Corporate
• Global
• Non-users

The Virtuous Triangle
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Researchers
Hobbyists
Clubs
Content e-Resources
DE Learning Education
University and Colleges Schools and Public
Libraries
eGov, Programs Alliances
Local and Government Partners
Card Holders
Faculties
Students
Community Groups
Emerging Model for Community, Learning and
Research Enterprises
Credit adapted from Rick Luce, LANL
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Usability
The A frame adopted from newspaper layout is
not what works. Eyetools
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Usability Tests
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Usability Tests
Normative and Market Data
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Personas
Usability Tests
Normative and Market Data
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The Library World
Personas
Usability Tests
Normative and Market Data
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The Library World
Personas
Usability Tests
The Real World
Normative Data
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Content Map
Source AISTI
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WEB 2.0

• It means achieving the original vision of the web
  in the next phase the real transformation
  rather than this past period of simple,
  sssllllooooowww change.

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WEB 2.0

• RSS really simple syndication
• Wikis
• New Programming Tools AJAX, API
• Blogs and blogging
• Recommender Functionality
• Personalized Alerts
• Web Services
• Folksonomies, Tagging and Tag Clouds
• Social Networking
• Open access, Open Source, Open Content

• Commentary and comments
• Personalization and My Profiles
• Podcasting and MP3 files
• Streaming Media audio and video
• User-driven Reviews
• Rankings User-driven Ratings
• Instant Messaging and Virtual Reference
• Photos (e.g. Flickr, Picasa)
• Socially Driven Content
• Social Bookmarking

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Pandora
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Library 2.0
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Great Expectations

• The future is already here, its just not evenly
  distributed yet.

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Expectations 1.0

• Search
• Retrieve
• Print
• Link
• Navigate
• Read
• . . .

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6 specific Areas to Focus on

• Lesson level implementation
• Mandate integration (workflow)
• Supporting Edgelessness
• Seamless find (OpenURL)
• Social spin (data-driven)
• Get beyond lists

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Lesson level implementation

• Users expect your service and content to be there
  where and when they need it - context.
• Content services can be built at the consortia,
  buying group, institution, board, program, course
  or lesson level.
• The USER experience is at the lesson level the
  majority of the time and were at the opposite
  end of the user experience!

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Mandate integration

• What is your content service there to do?
• Does it support an information transaction
  (click, article delivery, e-book transfer, etc.)?
• Do you support learning, business success,
  community or cultural experiences, discovery, ?
• How many barriers do you put in the way?

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Supporting Edgelessness

• Where is the edge of your content? (scope,
  language, synchronicity, asymmetry, quality
  delineations, etc.)
• Is that the edge the user wants?
• Is it just the edge the buyer wants?
• User expectations have changed and they dont
  realize it or express it.

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Support Seamless Find

• Direct access to the object
• This isnt just the full-text problem
• OpenURL resolvers are basically ubiquitous in the
  academic space now.
• Rapidly moving into the school, college and
  public library space.
• Users expect direct access from metadata

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Social spin (data-driven)

• Social networks rule as the primary space
• Adept to socially driven result sets, push,
  display, recommendations, metadata creation (e.g.
  FRBR at LibraryThing), etc.
• Collect user behaviour data on a massive scale
  ethically.
• Users expect that you know more about them than
  you do. Fix that.

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Get beyond lists

• Lists are not the only way to display results.
• Visual displays support a wider range of learning
  styles
• Seek opportunities to widen the range of our
  results sets
• Examples are Sun Intranet, Stanford Socrates,
  Queens AquaBrowser, NCSU Endeca, etc.

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6 specific Areas to Focus on

• Lesson level implementation
• Focus on mandate integration
• Support Edgelessness
• Seamless find (Federated / OpenURL)
• Social spin (data-driven)
• Get beyond lists

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Expectations 2.0

• Understand the power of the Web 2.0 opportunities.

• Understand the power of the Web 2.0 opportunities.

• Understands the power of the Web 2.0
  opportunities

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Expectations 2.0

• Integrates the major tools of
• Web 2.0 and Library 2.0 or allows this to happen

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Expectations 2.0

• Seamlessly allows for the integration of
• e-resources (proprietary, commercial and free)
  and print formats and
• is container and format agnostic.

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Expectations 2.0

• Supports device independence and uses and
  delivers to everything from laptops to PDAs to
  iPods.

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Nano Phones
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Web-enabled cards!?
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Expectations 2.0

• Interoperates with targeted and broad federated
  search and is OpenURL standard compliant
  everywhere.

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Expectations 2.0

• Provides fewer hurdles to connecting people,
  technology and information in context, including
  licensing issues.

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Expectations 2.0

• Supports non-traditional indexing, cataloguing
  and classification including user-driven
  tagging, folksonomies and user-driven content
  descriptions.

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Folksonomies
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Tag Clouds
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Tags
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Expectations 2.0

• Embraces non-textual information and the power of
  pictures, moving images, sight and sound.

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Expectations 2.0

• Understands the long tail and leverages the
  power of old and new content.

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Expectations 2.0

• Sees the potential in using content sources like
  the Open Content Alliance, Project Alouette,
  Google Book Search and OpenWorldCat.

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Expectations 2.0

• Connects users to human expertise, expert
  discussions, conversations and communities of
  practice and participates there as well.

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Expectations 2.0

• Uses and develops advanced social networks to
  enterprise and community advantage.

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Expectations 2.0

• Connects with everyone, especially
  intermediaries, using their communication mode of
  choice telephone, Skype, IM, SMS, e-mail,
  virtual reference, etc.

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Expectations 2.0

• Understands the wisdom of crowds and the real
  roles and impacts of the blogosphere, web
  syndicasphere and wikisphere.
• (Web 2.0 Blogs)

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Expectations 2.0

• Understand our users at a deep level not just
  as pointers and clickers - but by their goals and
  aspirations.

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Expectations 2.0

• 2.0 means to be where the user is, when the user
  is there.
• This is an immersion environment.

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Thanks
Stephen Abram, MLS VP Innovation 416-669-4855 st
ephen.abram_at_sirsidynix.com http//www.sirsidynix.c
om
Stephens Lighthouse Blog and Stephens PPTs and
articles are on our Website