Title: WMES1103 PENGURUSAN STRATEGIK TEKNOLOGI MAKLUMAT
1 WMES1103PENGURUSAN STRATEGIK TEKNOLOGI MAKLUMAT
SITI AISYAH BTE AMIR WEK040157
FADHILAH BT MOHD.AZMI WEK040032
NORHIDAYATI BT ABD.HALIM WEK040127
2 PERFECT VIEW (M) SDN.BHD
We are an established and fast growing company with passion to bring the best of Information Technology to the world specializing in the sales and purchasing of digital camera.
We offer a wide range of excellent quality good performance sleek design and affordable digital camera.
PERFECT VIEW brand name has a strong presence and continues to be associated with a strong reputation for highquality dependable products and services.
Our target customer are anyone whos interested in buying a digital camera. Theres no customer limitation as we offer variant different camera models.
One of the most outstanding products by PERFECT VIEW digital camera is the Perfect View Exilim EX- Z600 (Silver).
3 Perfect View Exilim EX- Z600 (Silver)
6 Mega pixel CCD SensorFor high quality prints The CCD chip offers 6 million pixels. Such high resolution photos give you the advantage of being able to print them in excellent quality or to edit them on the computer. And so you will also be able to enlarge details and photos to poster size.
Extremely Bright 2.7 TFT Color DisplayThe brightness of the 2.7-inch TFT color display is approx. 1200 cd/m² and ensures a clear view of the subject even in extreme brightness. To ensure you have the best possible view in every situation four pre-setting options are available 0/1/2/AUTO
Anti Shake DSPThe Anti Shake DSP is tucked away in the slim designer housing of the EX-Z600 which reduces the danger of blurred photos if the camera is not held steadily or the motifs are moving. The Auto Macro Function and the Quick Shutter take care in the meantime that your photos are correctly focused.
4 Perfect View Exilim EX- Z600 (Silver) Features
9-Point Multi AF-FunctionEntirely automatic If you take photos using the multi-focus the camera measures the distance from the motif with the 9-Point Multi AF-Function at nine different points and sets the right focusing range. In addition all the measured areas are displayed simultaneously which were the object of the focusing procedure. This means that every picture is extremely crisply focused.
Auto Macro modeGet closer! The Auto Macro function ensures sharpness in details or smaller settings. The EX-Z600 has focusing ranges of between 15 and 50 cm in macro range i.e. close range.
5 Getting started to e-marketing strategies
Step 1 Conduct an objective assessment
Step 2 Identify target audiences
Step 3 Set goals
Step 4 Develop strategies
Step 5 Establish tracking and controls
Step 6 Customer service and fulfillment
Step 7 Marketing the web site
6 What does the online audience expects
An organized and attractive web site
Privacy and safety for online transactions
Effective navigation to find specific information
Accurate online descriptions of products and services
Guarantees and added benefitsfor choosing your products and services
They will only get communications if they requested them
never make their email addresses available to anyone else without their permission
2. Market Research / Market Overviewi . Determine supply and demand
- Identify main competitors -Establish value proposition clear distinct and non-arguableii. Identify distribution options- Establish distribution channels
3. Internet Marketing
-pay per click advertising
4. Media Marketing
9 Online searchable databases Mechanism -Content of title elements -keyword and description -pages linked to this page Search Engines Take page link page and collect words into DB final database is created Check how frequent each word appears Determine important keywords 10 more hyperlinks higher up in the search engine rankings agreement between two webmasters from clicking the reciprocal link directly www.camerahobby.com provide a hyperlink to each other websites Reciprocal links Internet search engines also take into account the number of web sites which contain links to your web site increase traffic to your web site show a partnership between two sites quick access 11 Paying commision to other websites Example www.lelong.com.my Affiliate programs For promoting goods and services Connections to customers Link to our site 12 send informative article to the chosen groups with a link back to our site. www.photolinks.com www.webring.com on-line discussion groups Newsgroup and web rings very effective and highly targeted method allow a link-ring to be added to our site suitable web rings and set up our company on the ring. 13 Newsletter received monthly or weekly Using carefully targeted list or opt in list Broadcast email Opt-in Establish e-mailing system Recipient has asked to receive information Excellence response rates 14 Improving Our Search Engine Rank
Focus On Keyword (http//www.marketingprinciples.c om/articles.aspcat901)
Choose the Keyword
Target the right keyword
3. Obtain links from the site
4. Meta Tag
5. Alt Tag
15 Domain Name
is a name by which a company or organization is known on the Internet. It is the basis of our internet identity
our web site is at www.perfectview.com and we use info_at_perfectview.com as our e-mail address.
may include a combination of letters numbers and hyphens.
16 Steps to register Domain Name
Think of a name
You should have an extension in mind (.com .org .net etc.).
You must have a valid credit card (online payments and in the form of a credit card )
17 Where do I start the registration process
Go to the Domain Registration page of LocalNetHosting.com. Enter a name in the search field select the extensions you want and click Search Now!. Follow the instructions that appear on the results page.
18 Why register
To protect our company identity
To personalize our e-mail
To take the first step in establishing an online presence Domain
19 CONVENTIONAL MARKETING STRATEGY FORM
Through media the information and promotion of a certain product can be reached by millions of people all over the country. It offers high visual with sound effect as people are always amused by it thus able to captive audience at once. This itself is a powerful marketing tool.
20 CONVENTIONAL MARKETING STRATEGY FORM
A creative and interesting printing material can be a helpful marketing tool. It should provide all of contact information as well as a brief overview of the business and the service provided. Pictures and other graphics are eye-catching additions and will entice the reader and hold their interest. Putting the companys logo and stationery is another excellent idea of marketing.
Newspapers and Magazines
Posters and Billboards
Brochures and pamphlets
21 CONVENTIONAL MARKETING STRATEGY FORM
Booth and showroom
During convocations at any IPTA/IPTS
During any community functions/gathering/expo
eg PC Fair
Sponsor a contest
Give prizes / freebies for contests of local media
Give out coupons
Insert coupons at print advertisements on local media
22 CONCLUSIONWHICH IS THE BEST STRATEGY
Low cost instant communication
Contest is timeless
Difficulty in attracting customers
Salespersons are isolated
Difficulty in evaluating transactions
CONVENTIONAL MARKETING STRATEGY
Easy to attract customers
Human interactions in transactions
Does not required high-tech
Silent and static (print adds)
Required more time
Limited business communication
23 WHY WE USE E-MARKETING STRATEGY
Less costly compare to traditional advertising media
Increased exposure no geographic boundary for Internet users
More personalized ads
More targeted audience
More accurate as it can be updated timely with minimal effort and cost
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