WMES1103 PENGURUSAN STRATEGIK TEKNOLOGI MAKLUMAT

1
WMES1103PENGURUSAN STRATEGIK TEKNOLOGI MAKLUMAT

• GROUP 7
• MEMBERS
• SITI AISYAH BTE AMIR WEK040157
• FADHILAH BT MOHD.AZMI WEK040032
• NORHIDAYATI BT ABD.HALIM WEK040127

2
PERFECT VIEW (M) SDN.BHD

• We are an established and fast growing company
  with passion to bring the best of Information
  Technology to the world specializing in the
  sales and purchasing of digital camera.
• We offer a wide range of excellent quality good
  performance sleek design and affordable digital
  camera.
• PERFECT VIEW brand name has a strong presence and
  continues to be associated with a strong
  reputation for highquality dependable products
  and services.
• Our target customer are anyone whos interested
  in buying a digital camera. Theres no customer
  limitation as we offer variant different camera
  models.
• One of the most outstanding products by PERFECT
  VIEW digital camera is the Perfect View Exilim
  EX- Z600 (Silver).

3
Perfect View Exilim EX- Z600 (Silver)

• 6 Mega pixel CCD SensorFor high quality prints
  The CCD chip offers 6 million pixels. Such high
  resolution photos give you the advantage of being
  able to print them in excellent quality or to
  edit them on the computer. And so you will also
  be able to enlarge details and photos to poster
  size.
• Extremely Bright 2.7 TFT Color DisplayThe
  brightness of the 2.7-inch TFT color display is
  approx. 1200 cd/m² and ensures a clear view of
  the subject even in extreme brightness. To ensure
  you have the best possible view in every
  situation four pre-setting options are
  available 0/1/2/AUTO
• Anti Shake DSPThe Anti Shake DSP is tucked away
  in the slim designer housing of the EX-Z600
  which reduces the danger of blurred photos if the
  camera is not held steadily or the motifs are
  moving. The Auto Macro Function and the Quick
  Shutter take care in the meantime that your
  photos are correctly focused.

4
Perfect View Exilim EX- Z600 (Silver) Features

• 9-Point Multi AF-FunctionEntirely automatic If
  you take photos using the multi-focus the camera
  measures the distance from the motif with the
  9-Point Multi AF-Function at nine different
  points and sets the right focusing range. In
  addition all the measured areas are displayed
  simultaneously which were the object of the
  focusing procedure. This means that every picture
  is extremely crisply focused.
• Auto Macro modeGet closer! The Auto Macro
  function ensures sharpness in details or smaller
  settings. The EX-Z600 has focusing ranges of
  between 15 and 50 cm in macro range i.e. close
  range.

5
Getting started to e-marketing strategies

• Step 1 Conduct an objective assessment
• Step 2 Identify target audiences
• Step 3 Set goals
• Step 4 Develop strategies
• Step 5 Establish tracking and controls
• Step 6 Customer service and fulfillment
• Step 7 Marketing the web site

6
What does the online audience expects

• An organized and attractive web site
• Privacy and safety for online transactions
• Effective navigation to find specific information
  
• Accurate online descriptions of products and
  services
• Guarantees and added benefitsfor choosing your
  products and services
• They will only get communications if they
  requested them
• never make their email addresses available to
  anyone else without their permission

7
INTEGRATED PRODUCT MARKETING STRATEGY

• CONVENTIONAL MARKETING STRATEGY
• Sponsor a contest
• Give out coupons
• Yellow pages
• Posters and Billboards
• Newspapers/Magazines adds
• Radio services
• Television Advertising
• Cinemas advertisements
• Create brochures/pamphlets
• Booth and Showroom

• E-MARKETING STRATEGY
• Internet Marketing Analysis
• Search engines
• Reciprocal Links
• Affiliate programs
• Newsgroups and Web-rings
• Broadcast e-mail

8
Internet Marketing Analysis

• 1.  SWOT Analysis i-Identify firms and
  products potential Strengths Weaknesses
  Opportunities Threats
• 2. Market Research / Market Overviewi .
  Determine supply and demand
• - Identify main competitors -Establish value
  proposition clear distinct and
  non-arguableii.  Identify distribution options-
  Establish distribution channels
• 3. Internet Marketing
• -website
• -search engine
• -pay per click advertising
• 4. Media Marketing

9
Online searchable databases
Mechanism
-Content of title elements -keyword and
description -pages linked to this page
Search Engines
Take page link page and collect words into DB
final database is created
Check how frequent each word appears
Determine important keywords
10
more hyperlinks higher up in the search engine
rankings
agreement between two webmasters
from clicking the reciprocal link directly
www.camerahobby.com
provide a hyperlink to each other websites
Reciprocal links
Internet search engines also take into account
the number of web sites which contain links to
your web site
increase traffic to your web site
show a partnership between two sites
quick access
11
Paying commision to other websites
Example www.lelong.com.my
Affiliate programs
For promoting goods and services
Connections to customers
Link to our site
12
send informative article to the chosen groups
with a link back to our site.
www.photolinks.com www.webring.com
on-line discussion groups
Newsgroup and web rings
very effective and highly targeted method
allow a link-ring to be added to our site
suitable web rings and set up our company on the
ring.
13
Newsletter received monthly or weekly
Using carefully targeted list or opt in list
Broadcast email Opt-in
Establish e-mailing system
Recipient has asked to receive information
Excellence response rates
14
Improving Our Search Engine Rank

• Focus On Keyword (http//www.marketingprinciples.c
  om/articles.aspcat901)
• Choose the Keyword
• Target the right keyword
• Integrate keyword
• Website URL
• Page Title
• Page Content
• 3. Obtain links from the site
• 4. Meta Tag
• 5. Alt Tag

15
Domain Name

• Definition
• is a name by which a company or organization is
  known on the Internet. It is the basis of our
  internet identity
• our web site is at www.perfectview.com and we
  use info_at_perfectview.com as our e-mail address.
• Unique
• may include a combination of letters numbers and
  hyphens.

16
Steps to register Domain Name

• Think of a name
• You should have an extension in mind (.com .org
  .net etc.).
• You must have a valid credit card (online
  payments and in the form of a credit card )

17
Where do I start the registration process

• Go to the Domain Registration page of
  LocalNetHosting.com. Enter a name in the search
  field select the extensions you want and click
  Search Now!. Follow the instructions that
  appear on the results page.

18
Why register

• To protect our company identity
• To personalize our e-mail
• To take the first step in establishing an online
  presence Domain

19
CONVENTIONAL MARKETING STRATEGY FORM

• Media
• Through media the information and
  promotion of a certain product can be reached by
  millions of people all over the country. It
  offers high visual with sound effect as people
  are always amused by it thus able to captive
  audience at once. This itself is a powerful
  marketing tool.
• Examples
• Television
• Radio
• Cinemas

20
CONVENTIONAL MARKETING STRATEGY FORM

• Print Advertisement
• A creative and interesting printing
  material can be a helpful marketing tool. It
  should provide all of contact information as
  well as a brief overview of the business and the
  service provided. Pictures and other graphics are
  eye-catching additions and will entice the reader
  and hold their interest. Putting the companys
  logo and stationery is another excellent idea of
  marketing.
• Examples
• Newspapers and Magazines
• Posters and Billboards
• Yellow Pages
• Brochures and pamphlets
• Business cards

21
CONVENTIONAL MARKETING STRATEGY FORM

• Booth and showroom
• During convocations at any
  IPTA/IPTS
• During any community
  functions/gathering/expo
• eg PC Fair
• Jom Heboh
• Sponsor a contest
• Give prizes / freebies for contests of
  local media
• Give out coupons
• Insert coupons at print advertisements
  on local media

22
CONCLUSIONWHICH IS THE BEST STRATEGY

• E-MARKETING STRATEGY
• Advantages
• Cost effectives
• Market penetration
• Low cost instant communication
• Time saving
• Contest is timeless
• Disadvantages
• Difficulty in attracting customers
• Salespersons are isolated
• Difficulty in evaluating transactions
• Information overloading
• Irrelevant information

• CONVENTIONAL MARKETING STRATEGY
• Advantages
• Easy applications
• Easy to attract customers
• Human interactions in transactions
• Does not required high-tech
• expertise
• Disadvantages
• Relatively Costly
• Silent and static (print adds)
• Required more time
• Limited business communication

23
WHY WE USE E-MARKETING STRATEGY

• Less costly compare to traditional advertising
  media
• Increased exposure no geographic boundary for
  Internet users
• More personalized ads
• More targeted audience
• More accurate as it can be updated timely with
  minimal effort and cost
• Easier to collect and track customer information

24
REFERENCE

• http//www.logtechnology.com/en-portal_application
  _design-p420-v1.html
• http//en.wikipedia.org/wiki/E-marketing
• http//www.davechaffey.com/E-business/C5-Strategy/
  E-business-strategy-defined
• http//en.wikipedia.org/wiki/Tags
• http//searchenginewatch.com/showPage.htmlpage21
  67961
• http//www.searchengineforums.com/apps/searchengin
  e.forums/forumseo-general/thread1135392640/act
  ionthread
• http//www.rankforsales.com/

25

• THANK YOU