Housing and the Baby Boomer: An Insightful Perspective

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Housing and the Baby Boomer An Insightful
Perspective

• May 18, 2006

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Baby Boomers Today

• 77 million Baby Boomers
• 39 million women 38 million men
• 35 of all US adults are Boomers
• 42 of US homeowners are Boomers
• Boomers 73 White, non-Hispanic, 12 Black, 10
  Hispanic 4 Asian

May 18, 2006
Source U.S. Census Bureau
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Baby Boomer Segmentation
All Adult U.S. Baby Boomers76,696,960
AMERICAN VOTERS (70) N 207,487,283
Never Homeowner (12)
INFLUENTIAL VOTERS ?
Financially Comfortable
Financially Uncertain 43
Financially well-off 4
41
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Boomer Household Characteristics
Source U.S. Census Bureau
May 18, 2006
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Boomer Household Characteristics
May 18, 2006
Source U.S. Census Bureau
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Average Boomer Household Income

• Affluent (100k) Boomer households are 55 of
  all US affluent households
• 3/4 of all Boomers nearly 9/10 of affluent
  Boomers live in single family dwellings

May 18, 2006
Source U.S. Census Bureau
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Baby Boomers and Homeownership
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Baby Boomers Future Plans

• 47 of Boomers say theyre financially strong,
  but 53 say theyre weak

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What does this mean for you and your business?

• Baby Boomers have a very strong attachment to
  homeownership
• Baby Boomers are likely to keep working well into
  their retirement years
• Baby Boomers want professional services from
  their REALTORS, first and foremost

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Baby Boomers and Real Estate Today and Tomorrow

• For more information on the full Survey, click
  here
• http//www.realtor.org/prodser.nsf/OpenProd?OpenFo
  rmIN186-77-06
• Or contact
• T.J. Doyle at tdoyle_at_realtors.org

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Housing and the Baby Boomer An Insightful
Perspective

• May 18, 2006