Making an impact through global corporate partnerships

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Making an impact through global corporate
partnerships
Michele Przypyszny Young Survival Coalition, USA
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Young Survival Coalition

• Making an Impact Through Global Corporate
  Partnerships

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YSC Mission and History

• The Young Survival Coalition is the only
  international non profit focused on Young Women
  and Breast cancer. We work through action,
  advocacy and awareness and seek to increase the
  quality and quantity of life for all young women
  affected by the disease through educating the
  medical, research, legislative and breast health
  communities to address breast cancer in women 40
  and under. We also serves as a vital resource for
  young women living with the disease.

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YSC Mission and History

• The YSC was founded by three young women who were
  all diagnosed with breast cancer under the age of
  32. Discouraged by the lack of information and
  research on and for young women diagnosed with
  breast cancer they decided to make a difference
  in the lives of others and began the YSC.
• What was once three young women is a global
  network of 11,000 survivors, supporters and
  global partners working to change the status quo
  and the way breast cancer is viewed.

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YSC Global Collaborations

• The YSC would not be where it is today in size or
  scope without the financial generosity,
  programmatic collaboration and friendship of our
  key global partnerships
• Roche
• Lorad
• Hershey
• Sanofi-Aventis
• Amazon Heart
• Glaxo Smith Kline
• Cause Related Marketing Partners

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Global Collaborations -- Roche

• Fighting For Our Future
• Internationally Acclaimed and Award Winning
  Documentary on how the young women and breast
  cancer movement began.
• Funded by Roche and Lorad
• Aired on Lifetime Television October (BCAM) 2002
• Aired on Discovery Health in Australia and Asia
  in October 2005
• Distributed to the medical community through
  Roche sales force and at conferences nationally
  and internationally

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Global Collaborations -- Roche

• Breast Cancer Legacy
• Internationally Acclaimed and Award Winning
  Documentary on the role genetics and family
  history plays in young women and breast cancer
• Funded by Roche
• Five screenings four in the US and one in
  Europe
• Aired on Discovery Health October 2005
• Distributed to the medical community through
  Roche sales force and at conferences nationally
  and internationally

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Global Collaborations - Roche

• You Are Not Alone
• Educational Video for newly diagnosed young women
• Distributed to young women nationwide and to
  medical professionals through YSC, Roche Sales
  force, targeted conferences and mailings
• To be translated into Spanish 2006
• Funded by Roche
• The Warrior Club
• Documentary and Companion Educational Video for
  young women living with advanced breast cancer.
• Funded by Roche and Lorad
• To air on national television October 2007
• First of its kind educational tool for young
  women in this minority population

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Global Collaborations Hershey

• York Pink Peppermint Patties and Tour de Pink
• Hersheys York Peppermint Patties when pink for
  BCAM 2005 with a pink center and pink wrapping.
• Distributed throughout the US
• 125K sponsorship of YSCs programs for young
  women
• 2007 internationally produced with additional
  brand exposure through Hersheys Kisses.
• Hersheys York Pink Peppermint Patties also
  sponsored the YSC annual bike ride, Tour de Pink
  in which 8 bikers rode from NYC to Hershey, PA to
  raise awareness of breast cancer in young women

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YSC Global Collaborations

• Sanofi-Aventis
• Teleconferences for young women living with
  advanced breast cancer
• Peer-Support training collaboration between Y-ME
  and YSC
• YSCs International ResourceLink Program offering
  needed peer-support and resources
• Bringing together global counterparts
• Glaxo Smith Kline
• Translation and Distribution of YSC Educational
  and organizational brochures into Spanish (a
  young survivor from Venezuela is doing the
  translation)
• YSCs International ResourceLink Program

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YSC Global Collaborations

• Schering Plough
• Funding of international constituents to attend
  the annual conference for young women affected by
  breast cancer.
• Translation of YSC educational videos into
  Spanish, French and Hebrew
• Amazon Heart
• Young Breast Cancer Survivors come together to do
  a four day motorcycle ride and have an once in a
  lifetime experience.
• Support will fund YSCs Global Network
• Increase YSC and Y-ME collaborative partnership
  to train more young survivors on Y-ME hotline to
  be peer-support counselors and matches.

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YSC Global Collaborations

• Cause Related Marketing Partners For BCAM
• Pout Cosmetics
• Mikimoto
• Lifetime Television
• Bracher Emden It Bags for Breast Cancer
• Sketchers Shoes
• Henri Bendels
• NutraNail
• Nanette Lepore, Paper Denim Cloth
• Gucci
• www.pinkribbonjewelry.com
• Goldwell Hair Care Products

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YSC Global Collaborations

• Without these collaborations, the YSC would not
  be able to reach as many young women affected by
  breast cancer as we do.
• We are truly grateful for the support, passion,
  vision and dedication of our partners.

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