THE GOOD CLUB GUIDE EXTRA: FOR A MARKETINGPROMOTIONS

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THE GOOD CLUB GUIDE EXTRAFOR A
MARKETING/PROMOTIONS PRESS OFFICER
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GETTING STARTED

• The following sections will provide additional
  help and support for a Club Marketing/Promotions
  and Press Officer in key areas of the role. This
  resource contains additional information to the
  ASA Good Club guides, and should be read in
  conjunction with the other ASA Good Club Guides,
  available through the British Swimming website at
  www.britishswimming.org

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HOW TO USE THIS RESOURCE

• As a reference to assist you/others in their role
• To assist a club in recruiting volunteers by
  giving information about a role
• To prompt discussions at your club about the
  standards and qualities of volunteers needed
• As part of an induction for a new volunteer at
  the club
• To input into the development /action plan for
  the club

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ACTIVITY 1 HOW DOES THAT FIT WITH YOUR ROLE?

• Using the role description in the ASA Good club
  guide for a Marketing/Promotions and Press
  officer, consider how this relates to you, and
  the role you are doing / could be doing in the
  future? E.g. are there areas, as a
  marketing/promotions and press officer that you
  may need to consider as part of your role having
  read the above information?

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ACTIVITY 2 WHAT MARKETING ACTIVITIES DOES YOUR
CLUB DO?

• From the activities listed within the ASA Good
  Club Guide for a Marketing/Promotions and press
  officer, tick the activities that your club does
  and then in the next column note how
  effective/useful these are for the club currently
  (be honest too!)

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ACTIVITY 3 THE CLUBS CURRENT MARKETING MIX

• With reference to the ASA Good Club Guide for a
  Marketing/Promotions and press officer, list how
  and your club currently contributes to the
  marketing mix.
•  

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ACTIVITY 3 THE CLUBS FUTURE MARKETING MIX

• Use the table below to write down where your
  club can develop and grow in the following areas

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•  
•  

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ACTIVITY 5 WHAT WILL YOU DO NOW?

• Based upon the above activities, what will your
  top 3 recommendations be to focus your clubs
  marketing and promotions strategy upon?
•  
• Who do you need to tell/ what do you need to do
  with this recommendation?
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PUTTING IT ALL TOGETHER PRODUCING A CLUB
MARKETING PLAN

• Just like a club strategic plan, the objective
  of a marketing plan is to provide specific,
  measurable guidance to your club in relation to
  its marketing activities. Without such a plan,
  marketing activities are likely to be
  ineffective, expensive or not be given the
  priority they require.

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BENEFITS OF YOUR CLUB HAVING A MARKETING PLAN

• Guides the club in its marketing and activities
• Enables the club think and plan ahead
• Assists in selecting the most appropriate /
  relevant marketing activities
• Helps a club to pre-empt and plan prepare for
  change
• Focuses best use of the clubs funding and
  resources
• Results provide tangible evidence of
  improvements/increases etc
•  

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• The structure and design of marketing plans
  varies, however commonly used categories include

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• TOP TIP
• If you have lots of actions here that may seem
  daunting for one person, think about how you
  should share the workload with other volunteers
  at the club, or perhaps prioritise and schedule
  the actions required over a longer period of
  time, within your club action plan. You could
  share your thoughts with your club Chairperson or
  Workforce Co-ordinator.

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ACTIVITY 6 WHAT MEDIA ACTIVITIES DOES YOUR
CLUB DO?

• From the media activities listed within the ASA
  Good Club Guide for a Marketing/Promotions and
  press officer, tick the activities that your club
  does and then in note how effective/useful these
  are for the club currently (be honest too!)

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ACTIVITY 7 WHAT WILL YOU DO NOW?

• Based upon the above activities, what will your
  top 3 recommendations be to focus your clubs
  future media activities upon?
•        
• Who do you need to tell/ what do you need to do
  with this recommendation?
•    

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•  An example of a media release from a local
  swimming club
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• For immediate release
• Billfish Swimming Club Swimming Festival Its
  Your Sport
•  The inaugural Billfish Swimming Club - Swimming
  Festival will be held on the date to be
  inserted, and its an event for everyone.
•  The Festival will run each day from 9am to 4pm
  and will be held at the Billfish Aquatic Centre,
  on the corner of Smith and Devlin streets,
  Swimville, UK.
•  The aim of the festival is to encourage
  participation by all sections of the community in
  the sport of Swimming. The activities such as
  swimming, synchronized swimming, diving,
  mini-polo along with expert coaching and a series
  of races and activities.
•  There will be coaching sessions for juniors,
  beginners and experienced swimmers. The Festival
  will also expose the local community to the wide
  range of services offered by the highly qualified
  and experienced staff of the Billfish Club,
  explained Mrs Belinda Side, Club President.
•  Those wishing to learn new skills, or develop
  their swimming, will be given coaching tips by
  qualified teachers and coaches, and/or have some
  fun with some of Britains best young swimmers
  will have a great time..
•  Those wishing to attend the festival at any
  stage over the weekend can do so at no cost.
• --------------------------------------------------
  ENDS----------------------------------------------
  ---
• For further information
• Mrs Belinda Side Phone/Fax
• Date Monday 6 September 2007.

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ACTIVITY 8 SELF REFLECTION ACTIVITY

• What could you do to gain further experience in
  being a marketing/promotions and press officer
  having now read this resource? Eg. Have a go at
  preparing a marketing plan and sharing with the
  chair of the club     
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• What information might be useful for you to
  follow up / gain further information on to help
  you during you term of office as a
  marketing/promotions and press officer?

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• Who are the people who will be important for you
  to speak / communicate with in order to achieve
  the above and why?        What further help
  do you need in developing your skills as a
  marketing/promotions and press officer? (You may
  be able to discuss this with the ASA
  Communications department or your ASA Regional
  Office)

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• 12 months from today, what is the one thing you
  would like to have achieved in being a
  fundraising and sponsorship officer?
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• TIP Set a reminder in your phone / diary /
  calendar that you have committed to doing this,
  and to re-visit this page!

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SUMMARY

• We hope you have found this guide informative in
  guiding you in your role, and providing you with
  information and helpful tips. We wish you a great
  experience in your role and thank you once again
  for all your time and commitment you are giving
  to the sport.

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ACKNOWLEDGEMENTS

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• The ASA are grateful for the contributions and
  input from the ASA Volunteer working group in
  ensuring these resources are written and reviewed
  by volunteers, for volunteers. These resources
  also draw upon the work developed by swim21
  clubs, runningsports and Volunteering England.
  The ASA would like to acknowledge and thank these
  organisations for their support and permission in
  using the work they have completed.
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