Windows Live Platform Build applications that have access to 400 million address books, and 13 billi

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Windows Live PlatformBuild applications that
have access to 400 million address books, and 13
billion contacts!
NGW050

• Brian Arbogast
• VP, Windows Live Communications Platform
• Microsoft Corporation

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Opening Windows Live services to create shared
opportunity for developers and businesses
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Windows Live Platform
Open Windows Live services to 3rd parties to
create a virtuous ecosystem that mutually
benefits users, developers, partners, advertisers
and Microsoft.

• More innovation in WL services
• More user value from Windows Live

• Unique application capabilities
• Large user base and multiple monetization models

• More engaged and targetable user base
• Unique advertising vehicles

• Larger advertiser base
• Greater ability for ISV revenue share

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Platform Principles

• Users are in control
• Easy for developers to make money!
• Any platform, browser, language, device
• Simple HTTP based APIs
• Straightforward licensing

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Platform Taxonomy

E-mail
IM
Applications
Marketplaces
Spaces
Video
Gaming

Common Services
Search
AdCenter
Presence
Mapping
Mobile

Core Infrastructure
Identity
Contacts
Storage
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API Philosophy

• Add value to Windows Live ecosystem
• Broad applicability
• Flexibility in business models
• Unlimited access wherever possible
• Unlimited licensing wherever possible

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Business Opportunity On The Windows Live Platform

• Multiple monetization options
• Ad serve/revenue share (Today)
• Additional monetization options (Future)
• Simple guidelines
• You choose the business model when outside
  Windows Live properties
• No external ads when running in Windows Live
  properties

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What Can You Build On Today?

• Live.com Gadgets
• Custom Domains
• Search
• adCenter
• Virtual Earth
• Messenger

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What Are Gadgets?

• Mini applications
• Eye-popping UX with deep access to Web services
• Simple for users to install and customize
• driving Traffic to your assets
• Extends your reach beyond traditional properties
• Increases engagement through aggregation and
  customization
• through multiple placement opportunities
• Live.com
• Windows Live Spaces
• Microsoftgadgets.com

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Windows Live Gadgets
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Live.com Gadgets

• Gadgets make a great mashup platform
• Windows Live services Gadgets
• Search, Live Mail, Safety Center
• More on the way
• ASP.NET (Atlas) simplifies Gadget creation
• A vibrant Gadget ecosystem
• http//microsoftgadgets.com
• Over 200 gadgets already created

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Custom Domains

• Allows you to register a domain with Windows Live
  and receive unlimited personalized email
  addresses
• i.e. register example.com and create email
  address someone_at_example.com
• User accounts have access to all Windows Live
  properties (IM, Spaces, etc.)
• Beta released in Nov 05
• SDK for managing users programmatically
• Try it yourself at the Hands on Lab

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Search APIs

• A SOAP API that delivers Web, PhoneBook, News,
  Spelling results
• Free, easy signup with up to 10,000 queries per
  day per IP address
• Commercial usage terms available
• Continually adding new data sources

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Search Macros

• User created custom search operators
• Publicly available via Live.com Search SOAP
  APIs only
• Anyone can create, anyone can use
• Can easily add to your scope bar on Live.com
• Can find them on lthttp//microsoftgadgets.com/macr
  osgt
• Can share via query link http//live.com/?qmacro
  ltmacro_namegt

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What Are Messenger Activities?

• Rich applications shared between users within
  Messenger
• Natural extensions of the IM conversation
• Rich multi-user AJAX-based mashups
• driving traffic to your assets and enabling new
  scenarios
• A new way todisplay content
• New support andcommerce scenarios
• Deeper user engagement
• available through
• Placement in Messenger
• Launched from any web site
• SDK available on MSDN

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What Are Messenger BOTS?

• Automated contacts in Messenger
• Easily connect to your customers, 24x7
• From simple text to rich activities
• driving Traffic to your assets
• Extends your reach beyond traditional properties
• Increases engagement via gt200M Messenger users
  world-wide
• Spread virally

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Windows Live Messenger

• MIX06 Bot/Activity Application

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Ad Serving InMessenger Applications

• Direct monetization of Messenger Applications
• Contextual ad serving in Bots and Activities
• 80/20 revenue share (developer/Microsoft)
• Today via partnership
• Migration to adCenter when available
• Enabling even greater monetization
• Highly relevant contextual ads based on user
  profile
• Easy to get started

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Coming SoonWindows Live ID

• Single sign-in for all of Windows Live
• Multiple credential types
• Multiple devices PC, TV, Xbox, Mobile
• Replaces Passport
• Client SDK for rich and web apps
• SOAP based Server SDK

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Windows Live IDVirtual EarthWindows Live
SearchWindows Mobile
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In Conclusion

• Platform is core to Windows Live vision
• Our focus is on enabling richer experiences,
  quicker
• and on helping you attract users, usage, and
  

Start building on Windows Live today! http//msdn.
com/live
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More Windows Live At MIX06

• Try the MIX06 Bot mix06info_at_hotmail.com
• Windows Live Platform Sessions at MIX06
• NGW004 Introducing Microsoft adCenter
• NGW020 Engineering Great AJAX Experiences
• NGW038 Overview of Live.com Gadgets
• NGW056 Windows Live Search Macros
• BTB013 Build Location-Centric Services with
  Virtual Earth
• BTB025 Developing Interactive Applications
• MIX06 Party Tonight 600pm at TAO
• Betas and prototypes http//ideas.live.com
• Developer resources http//msdn.com/live

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