Reporting and Presenting Research Findings

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Reporting and Presenting Research Findings
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Effective Writing

• Clear concise direct
• Thoughts are complete
• Attention given to details such as grammar
  spelling
• Flow of thoughts

3
Quantitative Research Reporting

• Recall the opening sections of the proposal
  should be the foundation of the section
  introduction
• Background
• Research Problem (w/ research concepts)
• Methodology Procedure
• Sample frame
• Research Instruments

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Reporting The Findings

• Frame a percentages and proportions in absolute
  numerical terms
• Sixty percent (n 18) of the sample either
  strongly agreed or agreed with the statement that
  the holiday season tends to cause a great deal of
  anxiety.

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The Use of Data In Reports

• Tables should support discussion points
• Third quarter performance peaked dramatically in
  the East relative to the West and North. Overall
  brand performance remained stagnant from region
  to region in the first second and fourth
  quarters.

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Discussion Interpretation

• Graphics tables in the context of the written
  presentation should be minimized
• More is not necessarily better

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Discussion Interpretation

• Revisit the Research Problem Statement
• Organize discussion around concepts of interest
  research concepts
• Dont just spout numbers tell the story behind
  the data
• Highlight topline and synthesize information

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Discussion Interpretation

• Leave the reader with food for thought
• What does the quantitative data suggest
• Based on complete evidence in the data gathered
  what conclusions can be drawn
• What recommendations suggestions can be made to
  address the problem

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The Conclusion Recommendations

• Summarize the big picture
• Look for opportunities in the research findings
• How does the current research set up
  opportunities for future research
• What are current and future practical
  implications for what you found

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Appendix References

• Cite Exhibit tables in a separate appendix
  section
• Each table labeled with a numerical identifier
• Columns are clearly labeled

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The Use of Data In Reports

• Bar charts are appropriate for category
  comparisons
• Pie charts visually represent portions of the
  whole

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Presentation Donts

• Dont hide behind an avalanche ofs/overhead
  transparencies
• Dont be a distraction to yourself or to the
  speaker (Be attentive)
• Dont stop the presentation because the script
  or the technology isnt working
• Its not about the show its about the
  information
• No one knows the data better than you