www.craigslist.org

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www.craigslist.org
Presented by Michael Matosic, Stephanie Rose,
Daniel Stefanis, Thomas Tandler Nico Vergara
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About the Firm

• What is Craigslist?
• an online network
• community-moderated and largely free
• comprised of local classified ads and forums for
  450 citiesBeginnings
• originally served as an email list of San
  Francisco events
• started as a hobby by Craig Newmark in 1995
  (non-profit)Revenue?
• established as for-profit in 1999
• administering fees for job ads in ten major
  cities
• - 25 in Boston, Chicago, Los Angeles, New
  York City, Portland, Sacramento, Seattle,
  San Diego, Washington D.C. - 75
  in San Francisco
• administering fees for brokered apartment
  listings in New York City

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The Industry of Craigslist

• Craigslist has contributed greatly to the
  increase in online classifieds

• Craigslist has cost between 50 and 65 million
  annually in lost revenues from employment ads for
  San Francisco Area newspapers.

Craigslist/Monster/CareerBuilder

• about 30 million new classified ads appear each
  month and more than two million new job listings
  are received

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Utilization of Technology

• Craigslist operates by allowing the majority of
  users to post free, classified ads
• Low-tech approach - simple formatting of
  site
• Able to leverage their approach over other
  companies - due to their network effects
• Sensitive to user feedback
• Open-source software

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The Competitors

• Very few firms like Craigslist exist
• Those that do are not able to match Craigslists
  rates
• Not as reputable
• EBay has responded with Kijiji
• Very similar to Craigslist
• New to the US
• Much bigger overseas in places like France,
  Germany and China

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Resources for Competitive Advantage
Assets Under Attack

• Scale
• site receives over two million new job listings
  each month (making it one of the top job boards
  in the world)
• Network Effects
• established in approximately 450 cities in 50
  countries, while employing a staff of just 24
  members (EB)Long Tail
• its enormous variety in products/services and
  users makes it able to show and propaganda
  uncommon things and still find an interested
  group of buyers
• Switching Costs
• people have such success on Craigslist that they
  will not want to switch to a different provider

• Craigslists spectrum of variety has brought
  about criticism.
• The plethora of postings associated with this
  variety have included
• underage prostitute rings
• discriminatory ads
• fraudulent acts by individuals to obtain private
  information about other individuals
• contract killer ads
• burglary ads

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The Best of Craigslist Presents....
Other postings include BOX OF 60 DOLL
HEADS!!!!! Kissing lessons, Rant Person with
a wooden leg that lives above me, To the Drunk
Hottie who fell off my motorcycle, and Open
Letter to the Roaches in My Apartment.