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Com 201: Introduction to Mass Communication

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... an average of seven hours a day in US homes. Entertainment Categories/Genres ... Latter-Day Straw Polls. Measuring Audience Size. Newspaper and Magazine Audits ... – PowerPoint PPT presentation

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Title: Com 201: Introduction to Mass Communication


1
Com 201 Introduction to Mass Communication
  • Instructor Iva Thelen
  • Fall 2005
  • Entertainment Media Research

2
Todays Plan
  • Company Invites
  • Lecture Chapters 13 14

3
Entertainment
  • Music
  • Literature
  • Sports
  • Sex
  • Performing Arts
  • Visual Arts

4
Impact of Entertainment
  • TVs are turned on an average of seven hours a
    day in US homes

5
Entertainment Categories/Genres
  • Storytelling
  • Music
  • Sports

6
Storytelling
  • Literature
  • Trends and Fads
  • Audience-driven

7
Music
  • American Folk Music
  • Black Music
  • Hillbilly Music
  • Early Rock Roll
  • Multimedia Content

8
Sports
  • Mass Audiences
  • Audience and Advertiser Confluence
  • Sports and the Web

9
SEX
  • Adult Content
  • Decency Requirements
  • Sexual Content and Children

10
Media Entertainment Technology
  • Effect of Technology
  • Music
  • Movies
  • Sports
  • Portability

11
Evaluating Media Content
  • Media Content as Art
  • Production-Line Entertainment
  • Copycat Content
  • Cross-Media Adaptations

12
MEDIA RESEARCH
  • Public Opinion Sampling
  • The surveying industry
  • Probability Sampling
  • Quota Sampling
  • Evaluating Surveys
  • Latter-Day Straw Polls

13
Measuring Audience Size
  • Newspaper and Magazine Audits
  • Audit Bureau of Circulations
  • Broadcast Ratings
  • Nielsen Media Research
  • Arbitron
  • Circulation Print Measurement
  • Ratings Broadcast Measurement
  • Demographics
  • Look on Page 345.

14
Measuring Audience Size
  • Audience Measurement Techniques
  • Interviews
  • Diaries
  • Meters
  • Web Audience Measures
  • Billboard Measures

15
Criticisms of Ratings
  • Discrepancies
  • Slanted Results
  • Sample Selection
  • Hyping
  • Respondent Accuracy
  • Zipping, Zapping and Flushing

16
Measuring Audience Reaction
  • Importance of Brands
  • Lowest Common Denominator
  • Market Segments
  • Redundancy Techniques
  • New Advertising Techniques

17
Audience Analysis
  • Demographics
  • Cohort Analysis
  • Geodemographics
  • Psychographics

18
Applied and Theoretical Research
  • Media-Sponsored Research
  • Technological Research
  • Policy Analysis
  • Opinion Surveys
  • Mass Communication Scholarship
  • Effects Studies
  • Process Studies
  • Uses and Gratifications Studies
  • Content Analysis

19
For Next Week
  • Tuesday - Mitch Maersch West Bend Daily News
  • Thursday Catherine Tours and Mountain
    Outfitters
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