Gloria Jeans Coffees A 10 year Icon .. from an unknown brand to an international name

1
(No Transcript)
2
Gloria Jeans CoffeesA 10 year Icon .. from an
unknown brand to an international name
Mike Devlin, CEO Australia
3
Once an Unknown Brand

• Ten years ago
• Opened in 1996 unknown American brand
• Highly competitive coffee market
• No awareness of specialty coffees
• Largely unsophisticated market
• Predominantly tea and instant coffee drinkers

Gloria Who?
4
Today an International Name

• Largest and fastest growing franchise company
  with 600 coffee houses worldwide (350 in
  Australia)
• Franchisor of the Year 2005/06
• Ranked Super Brand
• Established long-term community and
• humanitarian programmes

5
Australians and Coffee

• 2.6 kilo per capita consumption in Australia (vs
  Finland of 15kg per capita per year)
• Café market worth approx 2.3 billion (including
  food)
• Café and restaurant market is forecasted to grow
  at 5 per annum over the next 5 years
• Retail (fresh) coffee market worth 646 million
  (biggest growth is in beans at 11.28 pa increase
  over 5 years vs ground at 5.58 pa
• 64 increase in the number of chained café
  outlets in 2003/2004. ABS/ IBIS World 2003)

6
Innovation

• The Product Innovative coffee specialists
• The Business Plan Defy Stereotypes
• No crockery, Minimal media, Below-the-line
  Promotions
• The Locations local and in your face
• The Community Dillwynia Correctional Centre

7

• So, how have we
• built the
• Gloria Jeans
• Coffees brand?

8
The Difference
Gloria Jeans has a passion for great coffee but

• its also the brands passion for people that
  sets it apart - the total coffee experience

Taste . Quality. Environment . Service

9
The Quality

• Use only the worlds top 1 grade Arabica beans
• Majority of GJC beans are hand picked not machine
  harvested
• Freshest coffee packed just hours from roasting
• Beans imported fresh, roasted in Australia
• GJC Beans are grown at high altitude plantations
  (slower growth / better quality)
• (

10
The Experience

• Research indicates customers feel
• safe at GJC stores
• Coffee House - not a café
• Genuine (not slick)
• Approachable (not arrogant)
• Well make it any way you want

11
The Expertise

• GJC National Barista Trainer
• Won First in Australian Coffee Championships
• Ranked Sixth in World Championships
• GJC Barista Accredited Training
• William Angliss Hospitality Training Accreditation

12
No. 1 Share of Voice

• In the past 12 months Gloria Jeans Coffees
  achieved 65 of the total media coverage on the
  coffee industry in Australia and now has the
  number one share of voice
• BIS Shrapnel Research Gloria Jeans Coffees
  ranked 2 most readily recalled coffee brand in
  Australia Vittoria, GJC, Lavazza.

13
The Coffee Kings - Business Sunday, 2004
14
Franchisee Growth

• Marketing Communications
• Inaugural Franchisee Convention - 2003
• Ongoing Franchisee education communications
• Franchise awards recognition
• Coffee University training education

• 2005/2006 Franchisee of the Year
• 2004 - Listed in BRW as fastest growing franchise

15
Community Partnerships

• Mercy Ministries for Women
• Jeans for Genes Day
• Dillwynia Womens Correctional Centre training
  facility
• Rainforest Alliance
• Opportunity International
• Compassion

16
(No Transcript)