Hot Topics in the Nutrition Environment

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Hot Topics in the Nutrition Environment

• Kaiti Roeder, RD, LMNT
• Director of Nutrition and Education
• Nebraska Beef Council

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The future of nutrition

• Watchers of food and nutrition trends say the
  road to better health is paved with new
  possibilities -- along with some old ones that
  are poised to make a comeback.

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Predictions from 2007
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A Recap of 2007

• As reported by Food Technology magazine
• Dining In
• Food Talk
• Form Function
• Sense Appeal
• Kidding Around
• Doing Without
• Local Motions
• Seriously Healthy
• Next-Generation Beverages
• Snacking Sharing

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Whats Hot in 2008

• From a variety of sources

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Probiotics

• Friendly bacteria producing healthy benefits for
  gut health
• Why?
• Recognition of gut healths importance to obesity
  management and cancer prevention
• Rising immigrant population and their cultural
  use of these items
• Current consumers dont have a problem talking
  about healthy bowel function

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Probiotics

• Dietary supplements containing potentially
  beneficial bacteria or yeasts
• Products
• Activia
• Live Active Cheese
• Cottage Cheese
• Align Daily Probiotic Supplement

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Probiotics

• Products
• Cereals
• Snack bars
• Orange juice
• Smoothies

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Ethical Eating(Greening Up the Planet)

• Locavore those who consume locally grown food
  (word of the year by the New Oxford American
  Dictionary)
• Locally grown initiative
• Carbon Footprint

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Ethical Eating(Greening Up the Planet)

• Products
• Pur Flavor Options
• Flavor for water as it comes out of the tap

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Functional Foods

• Foods with ingredients that are medically
  beneficial beyond their basic nutritional value.
• People are starting to look at foods as a
  prescription for health.
• Functional foods in highest demand includes those
  containing omega-3 fatty acids, glucosamine and
  probiotics.

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Functional Foods

• Fiber Power
• Natural resistant starch
• ? satiety, ? fat burning, ? insulin sensitivity
• Herbs
• Hibisicus antihypertensive
• Rhubarb laxative, anti-anxietal
• Rose Hips Hops anti-inflammatories
• Chokeberries diabetes management
• Spices -- antioxidants

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Feeding the Senses

• Theres a new trend toward flavor, texture,
  crispness, and crunch.
• Right after fresh, crunch is the most frequent
  menu marketing claim.
• Sweeteners
• Artificial is out, natural is in
• Agave Syrup
• Stevia

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Feeding the Senses

• Fresh is best
• Steamed frozen foods
• Steamed fresh veggies
• Crunch time
• Hearty crunch to make up for the low-fat and
  low-calorie formulations

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Bold Flavors

• Why
• Consequence of aging
• More baby boomers coming of age
• Smell taste diminishes starting at 40
• Want hotter, spicier, bolder
• Examples
• Salsas
• Cheeses
• In Portugal Yogurt drink with Chocolate
  Chips/Strawberries/Chili Peppers

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Exotic tastes

• Americans have become more open-minded about
  different tastes and flavors from the world
• Global influences abound on chefs hot list
• Latin American
• Mediterranean
• Thai
• Pan Asian
• Cuban
• Spanish
• Caribbean

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Organics Kids

• The number of young children is growing baby
  foods are even taking on gourmet cache.
• Organic foods for kids
• Even with the controversy of marketing to kids

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Organics Kids

• Parents becoming concerned about obesity. 
• Look for new and healthy snacks geared for kids
• A positive nutritional profile will be the cost
  of entry for getting into the kids marketplace.
• Fruit snacks with real fruit in them
• Juice drinks with less sugar

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Sleeping.

• Growing market for sleep aids and stress
  relieving products that promotesleep
• Amino Acids Gamma-aminobutyric Acid (GABA)
• Stress relieving properties
• In US Jones Soda has the rights and a new
  beverage formulated with this ingredients is
  expected.

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.and Waking

• Power Up with Caffeine
• New products all the time
• Sunflower seeds
• Mints
• Potato chips
• Jelly beans
• Instant Oatmeal
• Hot Chocolate

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Super Fruits

• Acai
• Amazon berry
• Bottle juice, sorbet, smoothies
• Goji berries
• Asian berry, rose colored
• Anheuser Busch 180 Red with Goji
• Pomegranates
• Native to Afghanistan, Pakistan, Iran
• 500 increase in products from 2005 to 2007
• Maturing in the marketplace

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Super Fruits - Domestic

• Cranberry
• Emerging science
• Protection against flu lung conditions
• Tart Cherries
• Blueberries
• Chokecherries
• Grapes
• Currants

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Bottled Water Backlash

• Bottled water has been one of the fastest growing
  beverage products EVER, but this is set to
  change.
• It is predicted that in 2008, there will be a
  significant backlash against plain bottled water.
• Consumers are more aware of environmental impact.

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Gastronomy for Children

• Cookbooks for Young Children
• Kids cooking classes
• Child-size portions of regular menu
• Out with the kids menu
• Websites devoted to kids and their food

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Dining Trends 2008

• As predicted by Baum Whiteman Co.

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Speed Trumps Everything

• Americans are searching for new ways to eat on
  the run
• The Portable Generation
• Ordering by cell phone or text message
• Curbside pickup/delivery
• Restaurants want you out faster
• Swiping your credit card tableside

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Exploiting the Niches

• Food Outlets with focused menus
• Ceviche bars
• Chocolaterias
• Cupcakes
• Grilled cheese (CO)
• Macaroni Cheese (NY)
• Mozzarella Bar(CA)
• Falafel
• Cereal outlets (College towns)
• Dessert restaurants

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Gastro-Bartenders

• Bartenders are now Mixologists
• Focusing on health
• Adding fruit juices, vegetable purees and using
  vitamin-filled sports drinks
• Enhancing cocktails with herbs
• Rosemary, basil, lavender, saffron andbergamot
  oil (Earl Gray tea)

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Nutritional Scoring
Wegmans Whole Grain Wellness Key
Stop Shop Kids Corner Program
Harris Teeter Wellness Labeling Program
Hannaford Guiding Stars Program
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Nutrient Profiling at the Retail level

• There is overwhelming support to implement
  nutrient profiling systems at the retail level.
• Purpose to ease food choices by ranking and
  labeling food products in terms of their
  nutrients and overall healthiness.

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Salt

• Products with too much salt often get a bad rap
• More companies will take the lead, just like
  Campbells soup, and formulate their products
  with sea salt rather than mineral salt.
• Place salts (Hawaiian, Red Clay) and flavored
  will appear more often on supermarket shelves.
• Balsamic vinegar is out!!

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Hamburgers Go Over the Top

• Fancy fanciful
• Kobe beef burgers
• Short rib burgers
• Sliders on every menu
• Going main stream
• Wendys Baconator
• McDonalds 1/3 Pounder
• Hardees Philly Cheese Steak Burger
• Build-your-own-Burger chains

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Small is Still BigBut for How Long

• Small plates
• Bite size desserts
• Hold top spot as what is hot on chefs list
• Tapas restaurants
• Reverted to conventional menus
• Spending more and getting less
• Why??

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Portion size

• Americans just cant seem to figure portion size
  out!!
• Because Americans arent able to gauge
  appropriate serving sizes or estimate the number
  of calories they need each day, food companies
  continue to respond to our needs with single
  serving entrees and 100 calorie pack snacks.

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Getting the Junk out of Food

• No additives, preservatives, colors, flavors
• Clean labels
• Less like a chemistry experiment
• Everything you eat has ingredients you can find
  and pronounce

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• Your stomach shouldn't bea waist basket. 
• Author Unknown

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Restaurant Menu Trends
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Super spices

• 2007 created a super fruit frenzy! Super fruits
  such as pomegranate, blueberries and Acai
  flourished on restaurant menus.
• This year expect to see super spices on the
  menus
• Cumin
• Ginger
• Cinnamon
• Turmeric

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Snack Attack

• Restaurants hope that small portions, big flavors
  and low prices will lure in hungry snackers.
• Mini burgers and snack wraps caught on quickly in
  2007, look for restaurants to add more mini
  favorite foods this year.

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Grain Goodness

• With the health benefits of whole grains becoming
  more widely known, look for more nutritious
  grains on the menu.
• Kamut
• Quinoa
• Barley
• Millet
• These grains are the ideal backdrop for
  tomorrows innovative ethnic flavors and health
  trends.

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Cocktails

• Look for beverage lists to grow longer than
  entrée lists, while appetizers will occupy more
  of the menu in 2008.
• However, expect the rebirth of classic cocktails
  such as the Bellini, Manhattan and the Tom
  Collins. These old fashioned favorites are sure
  to shake things up!

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Mocktails Rock

• Ice cold lemonade with strawberry puree, fresh
  ginger, crushed mint leaves andno alcohol???
• Rising demand for better non-alcoholic drinks.
• Alcohol free mocktails are the sophisticated
  alternative for non-drinkers and drinkers alike.

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Biggest declines

• Bottled water
• Fococcia
• Fresh herbs
• Whole grain bread
• Espresso/Specialty coffees
• Pan seared items

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Resources

• www.beefnutrition.org
• www.beefitswhatsfordinner.com
• www.teachfree.com
• www.nebeef.org

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Questions???http//www.nebeef.org/health_materia
ls.asp