P R E F A C E

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P R E F A C E

• NEW E-COMMERCE
• E(Electronic)-commerce began in 1995.
• Has grown to 225 billion retail business
• 3.6 trillion business-to-business
• Enormous global change in business firms,
  marketsand consumer behavior.
• In the next 5 years, e-commerce is projected to
  continue growing at double-digit rates becoming
  the fastest-growing form of commerce in the
  world.
• Being led by Established firms Wal-Mart,
  JCPenny and GE New firms Google, Amazon,
  ETrade, MySpace Facebook, Photobucket
  YouTube

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P R E F A C E
Text (4th edition) focuses on new breed of
e-commerce services providing Social
networking Video/photo-sharing Communication
services Forum for online advertising Web 2.0
has sites such as Facebook
MySpace Photobucket Del.icio.us YouTube
Blinkx Survivors of the 1st era of e-commerce
(1995 - spring 2000) Include Amazon ETrade Price
line Expedia 2007-2008 new period of explosive
entrepreneurial activity generating new jobs in
all fields. Web presence important factors for
established businesses as well as for starting a
new one.
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P R E F A C E
BUSINESS, TECHNOLOGY, SOCIETY Students must
understand the relationship amonge-commerce
business concernsInternet technologysocial and
legal (political) context Students must also
understand basic economic and business forces
driving e-commercee-commerce is creating new
electronic marketsprices are more
transparentmarkets are globaltrading is highly
efficiente-commerce is impacting a firms
relationships with suppliers, customers,
competitors and partners
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P R E F A C E
E-commerce technologies can be used toreduce
supply chain costsincrease production
efficiencytighten customer relationships Analysi
s of businesses in terms of models and strategies
are covered fortotally online
companiesestablished businesses forging bricks
and clicks The text explores why many early
e-commerce firms failed. Also how contemporary
e-commerce forms learned from early mistakes.
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P R E F A C E
The Web and e-commerce are causing a major
revolution in marketing and advertising. Dollars
are moving away from tradional media and towards
online media (2 text chapters discuss this) 3
text chapters address Internet technology (and
IT) Besides business and technology, a third
part for understanding e-commerce is society.
Issues such as privacy, intellectual property,
national sovereignty and governance, and sales
tax are all challenges.
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P R E F A C E
TEXT FEATURES AND COVERAGE Strong Conceptual
Foundation Real-World Business Firm Focus over
100 real companies E-commerce in Action Cases - 5
public e-commerce companies analyzed In depth
coverage of B2B E-commerce 4 types of net
marketplaces Content and Future Technology
Coverage Up-to-date Coverage of the Research
Literature Special Attention to the Social and
legal Aspects of E-commerce 4 ethical dimensions
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OVERVIEW OF THE TEXT
E-Commerce Business,Technology, Society, Laudon,
Kenneth Traver, Carol Prentice Hall, 4th
edition  ISBN-13 9780136006459 2008.
PART 1 Introduction to E-commerce    1   THE
REVOLUTION IS JUST BEGINNING       2   E-COMMERCE
BUSINESS MODELS AND CONCEPTS    PART 2 Technology
Infrastructure for E-commerce    3   THE INTERNET
AND WORLD WIDE WEB E-COMMERCE INFRASTRUCTURE     
  4   BUILDING AN E-COMMERCE WEB
SITE       5   SECURITY AND PAYMENT    PART 3
Business Concepts and Social Issues    6   E-COMME
RCE MARKETING CONCEPTS       7   E-COMMERCE
MARKETING COMMUNICATIONS       8   ETHICAL,
SOCIAL, AND POLITICAL ISSUES IN
E-COMMERCE    PART 4 E-commerce in Action   
9   ONLINE RETAILING AND SERVICES   10   ONLINE
CONTENT AND MEDIA     11   SOCIAL NETWORKS,
AUCTIONS, AND PORTALS   12   B2B E-COMMERCE
SUPPLY CHAIN MANAGEMENT AND COLLABORATIVE COMMERCE
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CHAPTER OUTLINE
Learning Objectives Key Concepts
Chapter-Opening Cases Review
Questions Insight on Cases Projects Margin
Glossary Web Resources Real-Company
Examples Chapter-Closing Case
StudiesChapter-Ending Pedagogy