Websites for Women in Agriculture and Small business

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Websites for Women in Agriculture and Small
business

• Sept. 20, 2007

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Quick questions

• Who has an email address?
• How many people here use search engines to find
  information instead of the phone or snail mail
• Who thinks websites are the job of the IT people?

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Who would you be more likely to do business with?

• A company who has a website or for whom
  information is available online
• or
• A company who can only be reached via phone or
  snail mail

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Know when to spend

• Be wise. Find and use free tools so you can save
  your hard earned money for stuff thats not
  free.

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Tired of giving money to Bill?

• For an entire Office type suite check out
  www.openoffice.org

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Need to create PDFs?

• www.primoPDF.com (free)
• www.cutePDF.com (free)

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Free email

• Gmail for your domain www.google.com/a
• No more SPAM!
• Never delete another email.
• Find anything any time using powerful Google
  search.
• Learn about setting it up at http//accountsupport
  .elementfusion.com/email

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Lots of free internet tools

• www.google.com/a

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My Prediction

• Some day soon your computer will just be a
  dummy terminal and all software will be web
  based.

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What is a Blog?

• A website you can subscribe to
• www.elementfusion.com
• Look for the rss feed or the xml feed
• Get your subscriptions sent to your email!
  www.rssfwd.com

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The best way to learn how to blog is to start
reading blogs
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Other Stuff

• www.youtube.com or www.blip.tv (free video
  hosting)
• www.facebook.com or www.myspace.com (social
  networking)
• www.secondlife.com (get a new life)
• www.linkedIn.com (professional networking)
• www.digg.com (express your opinion and help the
  rest of us)

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Getting your own domain

• www.godaddy.com
• www.networksolutions.com
• (Dont let someone else do this for you!)
• Understand that each domain has an A record and
  an MX record

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Free Website

• www.embracewater.com
• (Use my referral code AD103)

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E-commerce options

• www.shopify.com
• www.aspdotnetstorefront.com

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About Element Fusion

• Locally owned by two founders since 1999 and
  currently employs 22 individuals.
• 14th Fastest Growing Company in OKC Metro 50
  (2006)
• 600 custom design clients are located across the
  country
• Our products are used worldwide by over 10,000
  users

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Team Capabilities

• Fulltime developers fluent in the following
  technologies
•  .NET, ASP, Perl, C, C, C
•  SQL Server, Oracle, MySQL, MS Access Databases
  
•  Java
•  Javascript, VBScript
•  Macromedia Flash Development
•  Cross-browser DHTML, XML, WML, AJAX
• Graphic designers highly skilled in interactive
  flash development, website strategy and creative
  design
• Search engine optimization and marketing
  specialists with more than 5 years of experience
  in the internet marketing industry.
• Our team creates a dynamic flow between form and
  function to achieve our customers goals.

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What we do

• WEB DESIGN
• PRODUCT DEVELOPMENT (Content Management)
• INTERNETMARKETING (Search Engine Optimization)

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Value Proposition

• Staying Power
• Focusing on Internet Technology
• Ethics
• Empowering our Customers
• Documentation/Support

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Element FusionsStrategy for Success

• Our team develops sites with databases of
  information, dynamic content and news, rotating
  design styles and unique content layouts.
• Our marketing engineers ensure your web presence
  is designed and developed to achieve performance
  of the highest marketing standards. By
  understanding your visitors needs and the search
  engine algorithms we can obtain optimal results.

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Your Element Fusion Team

• Development Specialists
• Creative Director
• 5 Web Designers
• 3 Software Engineers
• Consulting Specialists
• Consulting Director
• 5 Consultants

• Operations Officer, Owner
• Technology Officer, Owner
• Internet Marketing Director
• 2 Project Managers
• Products Director
• Support Director

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Serving Oklahoma

• OPERS (Okla. Public Employees Retirement System)
• Department of Agriculture, Food Forestry - Made
  in Oklahoma
• ACOG (Assoc. of Central Oklahoma Governments)
• Oklahoma General Agency
• OKC Museum of Art

• Oklahoma Foundation of Medical Quality
• Oklahoma Business Ethics Consortium
• OKC Public Schools Foundation
• Oklahoma Heart Hospital
• Oklahoma Employees Credit Union
• Oklahoma Humanities Council

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Design Tactics

• Emerging Trends
• Industry Fit
• Usability
• Standards
• Interaction
• Call to Action

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Proven Design Process

• Discovery project planning with your team.
• Design Comp design and client revisions.
• Implementation Cut-up into validated XHTML and
  CSS.
• Site Build Page build with your content and
  images.
• Quality Control All design work must be
  approved by our Creative Director and Development
  Manager along each step.
• Site Launch After client approval, deploy to
  the live server.

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Project Portal

• Calendar
• Milestones
• Messages
• Sent via e-mail
• Recorded in the system
• All replys and comments are saved.
• Files
• Company/Team Contacts

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Design Examples
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Separation of Style and Content
Cascading Style Sheets ensure that all visual
design is completely separated from document
content Benefits of standards based design using
XHTML and CSS Improved compliance with
accessibility standards All content provided with
text equivalent Better search engine indexing of
content Graceful degradation ensures 100
compatibility for all web browsers on any
platform including PDA and Mobile Phone
browsers Reduced file size resulting in faster
page loads and less bandwidth usage Ease of
maintenance global design can be updated by
editing a single file.
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CMS conforms to any design

• http//www.flickr.com/photos/elementfusion
• www.lifechurch.tv
• www.robynpromo.com
• www.chkenergy.com
• www.andreadecker.com
• www.okcmoa.com
• www.bcclark.com
• www.sugarcreek.net
• www.artscouncilokc.com
• www.tappdevelopment.com
• www.snu.edu
• www.panhandleoilandgas.com

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Why cater to searchers?

• Industry research shows that more than 80 of
  internet users rely on search engines and
  directories to find the information they need.
  This means that if you are not listed on the
  first few pages of Google, MSN or yahoo your
  website is not living up to its full potential.

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Two types of SEO

• At Element Fusion we focus on getting your
  website listed organically. Organic SEO is
  getting listed based on the content and structure
  of your website.
• The other option is Pay-Per-Click or sponsored
  listings. Using the pay-per-click method is more
  immediate but with the rising costs of paid
  placement on the search engines it can become
  very costly. And there is also the concern about
  click fraud.

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EF has a 5 step proven SEO process

• Planning Meeting
• Identification of Keywords
• Keyword Copy
• Publish the Copy
• Submit to the Engines

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Two Marketing packages

• SEM Campaign (Using intensive study of search
  engine algorithms and taking proactive measures
  to adjust monthly.) Cost can be controlled and
  budgeted. Proactive.
• SEO--One Time optimization. Cost can vary
  significantly because once (and if) rankings drop
  the research process needs to be conducted again.
  Reactive.

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Our Philosophy of Products

• Sophisticated yet simple to use
• Be the best, not the most

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Element Fusion has launched five new products
this year

• Three are CMS products
• Water (for business) (www.embracewater.com)
• Sky (for ministry) (www.discoversky.com)
• Light (for designers/agencies) (www.speaklight.com
  )
• One is a newsletter product
• Breeze (for email newsletter campaigns)
  (www.feelbreeze.com)
• One is a form builder
• Icebrrg (for any website) (www.icebrrg.com)

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Your Team

• Dedicated Graphic Designer
• Dedicated Programmer
• Project Manager
• Marketing Specialist
• Internet Consultant

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Fueling the team
(1 flat 24 soft drinks)Drink FlatsDiet
Coke 30Diet Dr. Pepper 20Mountain Dew
12Nestea Cool 7V8 7Dr. Pepper 5Coke
4Root Beer 37-Up 3Sunkist 11656 pounds
of beverages
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Working with us

• Such extensive experience has allowed Element
  Fusion to compile a Proven Development Process
  which makes the web project experience truly
  enjoyable for all involved. Communication for
  every project is streamlined and centralized in
  the Element Fusion Client Project Portal.
  Clients can upload files, view designs and
  communicate 24/7 with everyone involved on their
  project through this web based portal