Medical Tourism

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MEDICAL TOURISM Dr. Sanjiv Malik, Chief
Executive Max Health Care
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Medical Travel

• People traveling across borders for healthcare
  needs
• Only ambulatory care can be really linked to
  tourism.
• Tourism is recreation linked . Is health
  recreation linked ??
• Serious ailments e.g Heart Surgery , Joint
  replacements etc which can be treated in Indian
  Hospitals without any waiting can not be linked
  with Tourism

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Concept of Medical Tourism / Treatment for
Foreign Patients
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Historical Perspective
Neolithic Bronze Age
Mineral Hot Spring visits
Middle Ages
Thermal Springs
16th century
Fountain of Youth
17th/18th century
Spa
19th century
Sea Mountain Air (TB sanitarium)
20th century
Health Farms or Fat Farms
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Healthcare Business
Facts Figures

• Worlds largest after retailing
• Global healthcare revenue US 2.8 trillion
• Indias healthcare industry worth US 17 billion
  to grow by 13 per annum for next 6 years
• In 2004,India treated 1.8 Lac patients.This is to
  grow substantially at the rate 25-30 in 2005

Contd..
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Healthcare Business
Facts Figures

• Medical tourism could account for 3-5 of the
  total healthcare delivery market.
• India is rated amongst the worlds must see top
  ten destination by Conde Naste (international
  magazine)
• A study by CII Mckinsey estimates that country
  could earn 5000-10,000 crore by 2012
• Health procedures across world show 200-800 cost
  difference

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Issues for Treatment in Different Countries

• SAARC , AFRICAS, MIDDLE EAST
• No advance care available e.g Afghanistan , Nepal
  and Bangladesh etc
• Limited specialized care
• WEST
• Long waiting - UK
• Insurance unaffordable leading to semi insured
  and uninsured population - US
• Private hospitals very expensive

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Advantage India (Core Competencies)
First World Treatment at Third World Costs

• Quality
• Large pool of doctors, nurses paramedics
• Strength - Over 650,000 doctors
• - Highly skilled experts, and
• - Possess English speaking skills
• Comfort Level
• NRI doctors recognized as amongst best in adopted
  countries (First World)
• Usage of English
• Indian Nurses increasingly getting international
  exposure

Contd..
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Advantage India (Core Competencies)
First World Treatment at Third World Costs

• Value Proposition
• Quality medical services at 1/10th costs
• Complicated surgical procedures possible at
  1/10th the cost
• Increase in use of Computerized Hospital
  Information Systems
• Software technologists facilitating tech
  revolution in
• healthcare
• State-of-the-art medical establishments of great
  repute

Contd
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Comparative Analysis in USD
(Note all costs in us)
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Advantage India (Core Competencies)
First World Treatment at Third World Costs

• Lower Medication cost
• Strong Pharma Sector and gaining world
  recognition
• Fast emerging as major Drug RD Center
• Strong Generic drugs business
• Low cost of drug development in India
• No waiting
• Tourist Interest
• 5000 year old civilization
• Renowned for Historical, Cultural and Religious
  diversity
• Diverse geographical landmarks vast coastline
• Traditional arts and crafts
• Vibrant democracy Freedom for citizens
  empowered women population

Contd..
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Advantage India (Core Competencies)
First World Treatment at Third World Costs

• Alternative Medicine Proposition
• Ancient Ayurvedic stream of medicines
• Rejuvenation alternatives Keralas health
  retreats
• Naturopathy and Yoga

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Changing Consumer Patterns

• Increased visibility ease of access to leading
  hospitals, doctors and surgeons who post their
  skills specialties, pricing etc on websites has
  made available a wide choice of treatment to the
  overseas patients
• Media is showcasing Indias ability to treat
  overseas patients in a comparable environment

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Insurance

• India proactively talking to Foreign Insurance
  companies to treat their beneficiaries in India
• Cashless benefits
• Hassle Free

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CONCERNS
Consumers Point of View
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Industry Issues
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PATH FORWARD (Strategy Imperative)
APEX BODY

SUCCESS
POTENTIAL
IMPROVEMENTS
GOVERNMENT INDUSTRY HAND-HOLDING A MUST
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PATH FORWARD (Potential Improvements)
FUTURE FOCUS
POTENTIAL
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PATH FORWARD (For Success)
SPIN-OFF
REALIZED POTENTIAL
INDIA EMERGES AS MAJOR MEDICAL TOURISM
DESTINATION
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Summary
Opportunity India Opportunity Max Others Need
to Tap
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Thank You