Networking to Survive the Downturn

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Networking to Survive the Downturn

• Michael D. HealyRecruiting Solutions Manager
• Thinknicity, Inc.
• michael_at_thinknicity.com

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Proceedings

• Polls Background
• Change is Imminent and Permanent
• How a Three Legged Stool Could Save You
• Job Boards
• So Many Networks, So Little Time
• How You Can Use LinkedIn
• Carbon World Solutions
• Questions

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Polls

• Who is working harder today than one year ago?
• Who is worried about losing their job?
• Who has updated their LinkedIn profile in the
  last month?
• Who works for a life science firm?
• Who knew that Gilead was going to buy CVT and did
  something about it?
• Did anyone attend today because of this
  presentation?

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Write This Down

• The most important takeaway-

CHANGE IS COMING
CHANGE IS COMING
No matter what you do or who you work for, teams
will be smaller and the environment different in
the near future.
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Creative Destruction

• Joseph Schumpeter
• Describes innovative entry by entrepreneurs as
  the force that sustained long-term economic
  growth, even as it destroyed the value of
  established companies that enjoyed some degree
  of monopoly power.

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Awesome!
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We Dont Service Fax Machines
Washington Post-Dice.com Postings Down 45 (YTD
March)

• Silicon Valley-
• Postings Down 57.7 (YTD March)

60 Decline in Posted Ads
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But This is BASAS
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Pharma is Hiring, right?
The world's third largest pharmaceutical company
Novartis Group will invest heavily in Chinese
market through its innovated drugs arm despite
the global recession. http//www.chinadaily.com.c
n/bizchina/2009-04/13/content_7670344.htm
Wants to be a top 5 pharma in India by
2015. http//www.dancewithshadows.com/pillscribe/p
harma-jobs-in-india-mncs-on-a-hiring-spree-in-indi
a/
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More Good News?

• Only one large western pharmaceutical company
  will be run by a scientist following completion
  of the current round of acquisitions, in spite of
  the growing need for strengthened innovation to
  develop new medicines.-Financial Times
• http//www.ft.com/cms/s/0/5d0bf864-21f7-11de-8380-
  00144feabdc0.html
• Venture Capital has Shriveled 40-Venture Beat
• http//venturebeat.com/2009/04/13/venture-capital-
  shrivels-40-percent-it-really-is-the-end-of-the-te
  ch-boom/

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The financial sector?
http//investoolsfx.wordpress.com/
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Three Legged Stool

• Check Job Postings
• Work Your Virtual Network
• LinkedIn
• Facebook?
• Work Your Carbon Network
• Attend BASAS
• Maintain Your Network

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Check Job Postings
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So Many Networks, So Little Time
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MySpace Whos in Charge?
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Orkut Você fala o português?
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Facebook Crazy College Kids?
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Whos on Facebook?

• 85 of college students have accounts
• 60 are active users
• 60 million in the US
• 200 million worldwide
• 100 million users access their account 1X a day
• Skews young . . .
• Average age 18-24
• Average Income 76,000

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FacebookFirms Already on Facebook

• CIA
• CNN
• Ernst Young
• IBM
• IRS
• Genentech

• Macy's
• McDonald's
• Time, Inc.
• Toyota
• MySpace

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LinkedIn Home Sweet Home
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Whos on LinkedIn?

• "We want LinkedIn to go wherever your business
  network would go," Guericke says. "If it's
  social, we'll leave that to Facebook. But if it's
  about money, then it's LinkedIn."
• Total Membership 35M
• Average Age 39
• Average Income 139,000.00
• Even Replacing Snobbish French Alumni
  Organizations

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So Many Networks, So Little Time
http//www.techcrunch.com/2009/02/14/as-the-econom
y-sours-linkedins-popularity-grows/
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How To Succeed on LinkedIn

• Have a Completed Profile
• Get Recommended
• Add Flair to Your Profile
• Answer/Ask a Question
• Add More Contacts
• Add Even More Contacts

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Complete Your Profile

• Chasing 100 Completion
• Work on the sections one at a time
• Proofread
• Dont overstate or misstate experience or
  capabilities

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Complete Your Profile
SUMMARY-This is your chance to provide an
engaging 30-second description that highlights
who you are and what you do think of it as your
personal elevator pitch.
SPEC IALTIES- The specialties field allows you to
list your areas of expertise that will help
potential employers and partners find you when
they are looking for a specific skill-set or
knowledge-base.
LinkedIn.com
learn.linkedin.com
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Complete Your Profile

• EXPERIENCE- Briefly explain what the company
  does, and what your main responsibilities and
  accomplishments were.
• Use clear, succinct phrases hereand break them
  into digestible chunks so even on a quick-scan
  your accomplishments shine through.

learn.linkedin.com
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Complete Your Profile

• EDUCATION-
• Where and what you studied can provide a great
  insight into who you are
• Potentially opens up valuable connections to
  alumni, professors, and others with similar
  backgrounds

learn.linkedin.com
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Complete Your Profile

• ADDITIONAL INFORMATION-
• Websites link to a personal blog, company
  website, etc
• Interests list the things that you enjoy doing,
  learning about, etc
• Groups and Associations either list professional
  organizations or display badges of LinkedIn
  groups that you are a part of
• Honors and Awards
• PROOFREAD

learn.linkedin.com
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Get Recommended

• Call or email outside of LinkedIn to ensure a
  good recommendation
• More recent recommendations are better
• Supervisor recommendations are better
• Have a goal of 5 recommendations by the end of
  the year

learn.linkedin.com
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Add Flair To Your Profile

• Use the widgets available to
• Post your current paper via Box.net
• Share a presentation via Slideshare
• Show off your reading list

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Add Flair To Your Profile

• Add a photo
• Customize your URL
• Join relevant groups
• CREATE A GROUP
• Optimize for search
• Proofread

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Answer or Ask a Question

• Time is of the essence
• Many questions already asked, of course check
  before asking again
• Answer questions until you are an expert

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Add Contacts

• Open Approach
• Connect with people you meet, monitor requests
  for introduction etc.
• Pros High Profile
• Cons Requests from casual acquaintances

• Closed Approach
• Connect with people you know very well
• Pros Only Connected with the people you really
  know
• Cons Low Profile

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Import Contacts

• Uploading webmail contacts will alert you if
  someone joins later
• Mass email introductions arent always effective
• Personalize each request to connect

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Import Your Online Addresses
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LinkedIn Online Rolodex?
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Facebook vs. LinkedIn
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Work Your Carbon Network

• Network, Network and Network some more
• Be active in BASAS
• Work on a paper or other professional development
• Consider alternatives
• AND ABOVE ALL
• Build your network before you need it. 
• http//blog.guykawasaki.com/2009/02/10-ways-to-use
  .html
• Your network is a machine, tune it regularly or
  it wont work
• Your network is only as useful as it is
  perceived, helping other people increases utility

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Helpful Links

• http//learn.linkedin.com/new-users/
• http//blog.guykawasaki.com/

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Conclusion

• Be your own best advocate
• Someone you know may know someone who has a job
  for you
• Questions?
• For any further help, email me at
  michael_at_thinknicity.com and I will work with you
  offline to fine tune and proof read your profile